Medical malpractice marketing for catastrophic damage cases.
Medical malpractice is a complex and highly specialized field. We know where these cases come from. The ICUs, the surgical suites, the missed reads. We have deep knowledge working the files most agencies have never touched. We’ve helped generate over $200 million worth of cases for attorneys in Florida.
SEO, AEO, paid, web, and reputation. Tuned for catastrophic case acquisition.
Five disciplines, one operator. Catastrophic case economics do not behave like soft tissue PI economics. The pillars below are sized to the former.
SEO.
Google organic, local pack, Map Pack. 30 to 50 pages each targeting a specific injury mechanism in a specific metro. “Anoxic brain injury lawyer Miami,” not generic “med mal lawyer.” Pages run on schema the firm owns. Owning forty mechanism pages beats bidding on the head term.
AEO & GEO.
Honest take: AEO and GEO are basically modern SEO. We list it separately because firms search for the terms. The work is entity authority (SameAs schema), citation velocity (extractable facts), and settlement logic hubs so ChatGPT, Perplexity, and AI Overviews cite the firm inside the answer instead of listing it below. More on GEO for law firms →
Paid advertising.
Google Ads, Local Service Ads, paid social. Every dollar tracked click to signed retainer, in accounts the firm owns. We check the data daily and update strategy as the market moves.
Web design & development.
The conversion engine for every other pillar. Built for speed (Core Web Vitals green) and for intake that treats the family with the gravity the case deserves. The firm owns every line of code. No leased platforms, no lock in.
Reputation management.
Reviews carry more weight in med mal than anywhere else. A family deciding who holds the hospital accountable reads every review first. The work: steady review velocity, response on every review, GBP optimization, and removal where a review violates platform policy.
What our clients say.
Med mal partners currently on the system. Each one ran the tracking spine for 90 days against actual signed catastrophic cases before deciding the math worked.
Cross-referenced on the platform listed on each card. Full review profiles linked from the results section.
Google · LinkedInJorge rebuilt our Kendall Map Pack presence from nothing to number one in five months on a fraction of what the billboard firms in our market spend. The difference is he understood the cases. He had sat in on intake calls.
Our Spanish campaigns were hemorrhaging money with Google Translate copy. Jorge rebuilt them in proper Cuban for Hialeah and Venezuelan for Doral. Cost per lead dropped 50%, and the calls actually sign now.
Every other agency wanted monthly retainers for strategy. Jorge sent us a cost per signed case dashboard the first week. If the numbers did not work he said so. I had never had that conversation with a marketing person before.
Jorge rebuilt our Kendall Map Pack presence from nothing to number one in five months on a fraction of what the billboard firms in our market spend. The difference is he understood the cases. He had sat in on intake calls.
Our Spanish campaigns were hemorrhaging money with Google Translate copy. Jorge rebuilt them in proper Cuban for Hialeah and Venezuelan for Doral. Cost per lead dropped 50%, and the calls actually sign now.
Every other agency wanted monthly retainers for strategy. Jorge sent us a cost per signed case dashboard the first week. If the numbers did not work he said so. I had never had that conversation with a marketing person before.
Six pieces from the field notes.
Operator level reading. How the math breaks down inside a working med mal firm. See how legal marketing agencies stack up →
PI marketing budget allocation.
How the marketing budget breaks across paid, organic, and intake for a PI firm. The percentages that hold, the ones that lie, and what to fix first.
Is local SEO worth it for PI attorneys?
2026 PI search data on click distribution, cost per signed case via local SEO, and the markets where the math no longer works at all.
The small PI firm digital marketing playbook.
A 90 day quick start protocol for solo and small PI firms. Auto accident and slip and fall economics, lead source mix, and where to stop wasting money.
Building a predictable PI lead pipeline.
What makes a PI pipeline produce signed retainers month over month instead of stacking up unqualified calls. The intake side most firms get wrong.
Morgan & Morgan advertising spend, broken down.
What the billboard firms actually spend on PI advertising, where the gaps are, and how a smaller firm wins on micro monopolies the giants do not defend.
How to get a law firm in ChatGPT search results.
The entity confidence problem most firms have, why NAP consistency matters more than ever, and the schema that actually moves citation rate.
No flat number on this page. The math depends on the case mix.
A single number would be a lie. Case mix matters. The ranges below are where engagements typically land. The three questions below them are what every firm should ask any agency before signing. Including us.
Strategy, content, SEO around catastrophic case types. One metro, a defined set of mechanisms. Expect nine to twelve months before organic produces qualified catastrophic intake at scale.
Ad spend always separate. Always in accounts the firm owns.
The full system. Organic across every catastrophic case type, dedicated pages for every injury mechanism, multi metro coverage, and quarterly cost per signed case reporting at the case type level.
Ad spend always separate. Tracking spine included.
Three questions for the current agency before switching.
- What is my cost per signed case by case type, last six months? If they cannot separate anoxic brain from soft tissue PI in the numbers, they are reporting clicks.
- Do I own the website, ad accounts, and content? If any answer is no, the firm loses its marketing infrastructure the day the engagement ends.
- Show me real links from the last 90 days. “Proprietary network” usually means a PBN. Ask to see the actual domains.
Before you switch agencies.
Six questions med mal firms ask before signing. Anything missing, call 941 626 9198.
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The system was built inside a Florida med mal practice under Statute § 766. We now run med mal nationally, one firm per metro so no two clients ever compete on our work.
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Different case values, different cycles, different prospects. A catastrophic med mal case can settle 3-10x higher than a PI case but takes 18-36 months. The prospect calling about a brother on a vent is in a different state than the fender bender call. Keywords, pages, and intake have to be sized to the catastrophic case.
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Wrong question. The right one is cost per signed catastrophic case. Most med mal firms we audit spend $20K to $60K a month with no idea what theirs is. Fix that first.
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Anoxic and hypoxic brain injury, surgical error, anesthesia death, stroke misdiagnosis, sepsis death, birth injury, nursing home neglect death, medication overdose death, and any wrongful death with a hospital or provider on defense.
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Yes. The firm owns the website, ad accounts, content, tracking data, and case source history from day one. The opposite of Scorpion or FindLaw. Ownership is nonnegotiable.
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On med mal, yes. The win is structural. Morgan & Morgan runs a high volume PI book. Catastrophic med mal is not their primary target. The win comes from case type pages they do not defend: anoxic brain Miami, anesthesia death Tampa, missed sepsis Orlando. Percy Martinez ranked above them on Hialeah LSAs on a fraction of the spend.
See the math on your metro. 48-hour audit, no deck, no pitch.
Send the case mix, metro, and current spend. The math gets run. If the metro is open and the numbers work, that gets said. If not, that gets said too.
- Free feasibility audit. Returned in 48 hours. Cost per signed catastrophic case against your case mix and metro.
- Bar compliant. Every campaign reviewed for applicable state bar advertising rules before launch.
- 100% client owned. Domain, code, ad accounts, content, tracking. The firm keeps everything.
Numbers within 48 hours · Bar advertising reviewed · 100% client owned assets