Most agencies show you logos. I show you the numbers.
Traffic growth. Signed cases. Ranking positions. How long clients actually stay. Five law firms running the system, ten years of compounding work, and the receipts to back it up. PI marketing playbook →
Five Florida law firms running the same operating model. One per practice area, per metro.
Percy Martinez, P.A. Ten years, four cities, one operator.
The 2016 build went live on a budget that the billboard firms would have spent on a single weekend of TV. The strategy was specificity over volume. Suburb specific landing pages targeting the searches the giants ignored, built one zip code at a time while competitors kept bidding on the generic terms.
The firm expanded from Miami to Orlando, then Tampa, then Jacksonville. The site has been rebuilt twice without ever losing a URL. Same domain. Same database. Same operator. Ten years in.
Different practice. Different market. Same playbook.
Three more clients running the system right now, plus one archive that still teaches a lesson worth keeping on the page. Each one starts with a problem the partners actually had, not a deck pitch.
Jorge L. Flores, P.A.
Off a 2003 FindLaw template, into the top of Kendall.
Flores spent two decades on a leased FindLaw site he did not own. Same generic template every Florida personal injury firm was running.
We migrated to a WordPress install in his name, rewrote the schema for personal injury intent, and rewired contact flow around speed to call. Five months later, the new site was routing the queries.
Miami Cruise Ship Lawyers.
The federal court angle most firms misread.
Cruise injury cases route to federal court in Miami no matter where on the ship the passenger got hurt. The play was positioning around that jurisdiction, not the cruise port. Inbound from passengers anywhere in the country.
Property Claim Group.
A traffic curve that follows the storm season.
Multi peril insurance disputes built around the rhythm of Florida weather events. Hurricane damage, flood claims, roof denial. The volume curve climbs every June and stays elevated through November, then resets.
05 · Archived
Wrongful Death Lawyers. An exact match domain that ranked for years before Google’s EMD update changed the math. Retired to focus the agency on medical malpractice. Kept here because the domain mechanics still teach the lesson.
Read why this one is archived
These are not testimonials cherry picked from a longer list. These are the five clients I would publish receipts on without caveat. Same tracking spine. Same ownership terms. Same operator on every account. One firm per practice area per metro means the playbook never gets re sold to a competitor down the street.
The audit is free. The advice is honest.
If your current marketing is working, I will tell you. If it is not, you will leave the call with a specific list of what to fix and whether I am the right person to fix it.