How a paralegal became the agency you’re reading about now.
Started as the marketing person at a medical malpractice firm in Miami. The budget was $500. The firms on the billboards around us were spending $50,000 a month on TV. Volume was mathematically impossible. So we stopped trying.
Percy, the managing partner, brought me to court. To depositions. To intake calls. The idea was simple: if marketing was built by someone, that someone should understand the cases from the inside. I spent ten years in it.
What that meant day to day
Intake calls taught me which questions separated a retainer from a hangup. Courtroom filings showed me what judges called the claim. Every decision got checked against the case file.
That solo practice expanded to four Florida cities and ranked above Morgan and Morgan in Hialeah Local Service Ads. Not by outspending. By out-targeting: 30 micro-monopoly pages, Cuban Spanish transcreation, every dollar tracked click to retainer. Same system built for every firm since.
Today, that’s Argota Marketing. One firm per practice area per metro, same approach that started with a $500 budget in Miami.
