Legal marketing built for your specific practice area.
A medical malpractice page that cites Fla. Stat. § 766.102 converts nothing like an immigration page built around USCIS form deadlines. Eight practice areas. Different case value math, different content architecture, different AI citation paths for each.
Why practice area matters
A template “lawyer SEO” strategy loses to a page that knows the difference between a TBI and a concussion, between Chapter 7 and Chapter 13, between an I-130 and an I-601 waiver. The agencies that don’t know the difference are why attorneys pay for clicks instead of cases.
The 8 practice areas
Each page reads completely different because the markets are different.
Practice area pages aren’t interchangeable. CPC, case value, intake patterns, jury pool, and AI citation behavior all shift. Pick yours for the full breakdown.
Where Jorge has live case studies. Percy Martinez (Miami med mal, 483% traffic growth), Jorge L. Flores (Kendall birth injury, #1 Map Pack), PI campaigns across four Florida metros.
Personal Injury
Area 01Florida’s highest CPC practice area at $300+ in Miami and $100 on the Gulf Coast. Bilingual intake required; Cuban Spanish in Hialeah, Venezuelan in Doral. Where Jorge’s content templates were first tested at scale.
Medical Malpractice
Area 02Longest research content, highest case values, strongest AI citation potential. Pages cite Fla. Stat. § 766.102, specific medical procedures (stage 4 ulcers, TBI grades), and E-E-A-T signals unique to this practice. Where Percy and Flores live.
Six more practice areas with dedicated marketing pages. Each uses the same tracking, ownership, and content architecture; the case value math and content patterns shift to fit the practice.
Mass Tort
Area 03Signal density beats keyword density. Class action landing pages around specific drug, device, or environmental litigations. Fast build + intake lift for high volume qualification.
Read page →Immigration
Area 04Trust signals matter more than raw keywords. Content maps to USCIS procedure pages, I-130, I-601 waiver, asylum timelines. Bilingual site architecture as the default, not the add-on.
Read page →Family Law
Area 05Local SEO heavy. Google Reviews do more work than paid ads. Emotionally anchored content, tight local keyword geography (single county or zip cluster), long intake relationships.
Read page →Criminal Defense
Area 0624/7 intake is non-negotiable. Bond-related urgency, Spanish-language intake essential in South Florida. Content around specific charges (DUI, drug trafficking, weapons, domestic) drives qualification.
Read page →Bankruptcy
Area 07Seasonal traffic patterns (Q1 and post-holiday peaks). Chapter 7 vs Chapter 13 segmentation matters for both keyword targeting and intake scripting. Free consultation is the standard CTA.
Read page →Estate Planning
Area 08Long sales cycle; trust content does the heavy lifting. Wealth-tier audience targeting (net worth, business owners, retirees). Probate content drives search volume; planning content drives signed cases.
Read page →Regardless of practice area
The five services stay the same. The playbook changes.
Every engagement uses the same five services and the same ownership model. What changes is which service drives the most signed cases for your practice, what keywords get targeted, and how your intake scripts handle qualification.
A PI firm leans on paid ads plus local SEO. A med mal firm leans on long-form content plus AI citation. A criminal defense firm leans on 24/7 intake plus review management. Same tools, different mix.
Where the proof lives
Two Florida medical malpractice firms. One marketing playbook.
Both started with small budgets and built them into market leadership. Different cities, different specializations, same approach to tracking and ownership.
Percy Martinez, P.A.
“I gave him a $500 budget to start. In 3 months I was ranking on the first page of Google. Ever since then I’ve been getting non-stop phone calls and picked up numerous memorable cases.”
483%
Traffic growth
287
Leads in 5 weeks
100
PageSpeed current site
Jorge L. Flores, P.A.
Moved from an $800/month FindLaw template to a site he actually owns. Hit the top of the Kendall Map Pack in 5 months against incumbent firms with 10x the budget.
#1
Kendall Map Pack
5 mo
To top rank
What attorneys ask before picking a page.
Questions about which practice areas Jorge accepts, how the one firm per market rule works, and whether a practice area not on the list can still be a fit.
What if my practice area isn’t on this list?
Can I see what a dedicated page for my practice looks like?
How does “one firm per practice area per market” work?
Do I get the same treatment across all 8 practice areas?
Now taking new clients
Pick your practice area, check the math, see if your market is open.
The fastest way to find out if we can work together is a free audit of your current marketing. Two minutes to submit, one business day for a written response.
No contracts. No fluff. Month-to-month after 90 days.