Legal marketing built for your specific practice area.
A medical malpractice page that cites Fla. Stat. § 766.102 converts nothing like an immigration page built around USCIS form deadlines. Eight practice areas, eight different playbooks.
A template loses to a page that knows the difference.
A template “lawyer SEO” strategy loses to a page that knows the difference between a TBI and a concussion, between Chapter 7 and Chapter 13, between an I-130 and an I-601 waiver. The agencies that don’t know the difference are why attorneys pay for clicks instead of cases.
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Med Mal
Fla. Stat. § 766.102 establishes the medical standard of care. Pages citing the statute with primary-source links rank above pages that paraphrase it.
See the med mal page -
PI
TBI grades (mild, moderate, severe) and concussion grading are distinct medical concepts. Conflating them on a content page signals the firm doesn’t handle the case type.
See the PI page -
Immigration
I-130 family petition versus I-601 waiver are different filings with different timelines. The buyer searching one is not the buyer searching the other.
See the immigration page -
Bankruptcy
Chapter 7 versus Chapter 13 determines income limits, asset retention, and case timeline. A single bankruptcy page that doesn’t split these segments converts at half the rate.
Discuss your market -
Mass Tort
Federal Rule 16.1 (effective December 2025) requires early evidence disclosure. Lead quality math now turns on whether claimants can produce verified product use within 30 days.
See the mass tort page -
Family
Equitable distribution versus community property. Florida is equitable distribution. Pages that import California-state content miss the operative legal framework entirely.
See the family law page
Each page reads completely different because the markets are different.
Practice area pages aren’t interchangeable. CPC, case value, intake patterns, jury pool, and AI citation behavior all shift. Pick yours for the full breakdown.
Where Jorge has live case studies.
2 of 8Florida’s highest-CPC practice area.
$300+ CPC in Miami and around $100 on the Gulf Coast. Bilingual intake required: Cuban Spanish in Hialeah, Venezuelan Spanish in Doral. Where Jorge’s content templates were first proven across four metros.
Longest content. Highest case values.
Strongest AI citation potential of any practice area. Pages cite Fla. Stat. § 766.102, specific medical procedures (stage 4 ulcers, TBI grades), and E-E-A-T signals unique to this practice. Where Percy and Flores live.
Six more areas with dedicated playbooks.
6 of 8Signal density beats keyword density.
Class action landing pages around specific drug, device, or environmental litigations. Fast build plus intake lift for high-volume qualification under Rule 16.1.
Trust signals beat raw keywords.
Content maps to USCIS procedure pages: I-130, I-601 waiver, asylum timelines. Bilingual site architecture as default, not add-on.
Local SEO heavy. Reviews beat ads.
Google Reviews do more work than paid ads. Emotionally anchored content, tight local geography (single county or zip cluster), long intake relationships.
24/7 intake is non-negotiable.
Bond-related urgency. Spanish-language intake essential in South Florida. Content around specific charges (DUI, drug trafficking, weapons, domestic) drives qualification.
Seasonal traffic. Free consult is standard.
Q1 and post-holiday peaks. Chapter 7 versus Chapter 13 segmentation drives both keyword targeting and intake scripting. Free consultation is the standard CTA.
Long sales cycle. Trust content closes.
Wealth-tier audience targeting (net worth, business owners, retirees). Probate content drives search volume; planning content drives signed cases.
The five services stay the same. The playbook changes.
Every engagement uses the same five services and the same ownership model. What changes is which service drives the most signed cases for your practice, what keywords get targeted, and how your intake scripts handle qualification.
Two Florida med mal firms. One marketing playbook.
Both started with small budgets and built them into market leadership. Different cities, different specializations, same approach to tracking and ownership.
Percy Martinez, P.A.
I gave him a $500 budget to start. In 3 months I was ranking on the first page of Google. Ever since then I’ve been getting non-stop phone calls and picked up numerous memorable cases.
Jorge L. Flores, P.A.
Moved from an $800 a month FindLaw template to a site he owns outright. Hit the top of the Kendall Map Pack in 5 months against incumbent firms with 10x the budget.
What if my practice area isn’t on this list?
The 8 areas on this page have dedicated marketing pages because they’re the ones I’ve built content libraries and tracking templates for. If your practice is adjacent (civil litigation, wrongful death, nursing home, product liability), I can probably still work with you. The mechanics are similar to PI and med mal.
For practices far outside this list (tax, IP, corporate transactional), I’d rather refer you to someone with actual specialization than take your retainer.
Can I see what a dedicated page for my practice looks like?
Every practice area card on this page links to a full marketing page or a discovery call to discuss your specific market. Start with Personal Injury or Medical Malpractice, which have the most proof baked in.
Percy Martinez’s 483% traffic growth and Jorge L. Flores’s #1 Kendall Map Pack ranking both came from dedicated practice-area builds. The structure of the other pages mirrors those two; the content changes to fit each practice area’s specific keyword and case value reality.
How does “one firm per practice area per metro” work?
Once you sign, no other firm in your direct practice area can work with me in your metro. Miami med mal is one slot. Miami PI is a different slot. Hialeah med mal is a different slot from Miami med mal.
The exclusion is practice area and metro specific. It’s written into the contract with a geographic and practice area definition so there’s no ambiguity about what direct competitor means.
Do I get the same treatment across all 8 practice areas?
The services, ownership model, and reporting structure stay identical across every practice area. What changes is the playbook.
A PI firm gets heavier paid ads spend because cost-per-click math supports it. A med mal firm gets heavier long-form content because case values justify the investment. An estate planning firm gets heavier review management because trust signals close deals. Same engine, different tuning.
Why do practice-area-specific pages convert better than generic lawyer SEO?
A medical malpractice page that cites Florida Statute 766.102 ranks and converts on a different curve than an immigration page built around USCIS form deadlines. Search intent splits at the practice area level.
The buyer for a Chapter 7 bankruptcy is psychologically different from the buyer for an EB-5 investor visa. Generic templates produce generic results. Practice-specific content compounds because Google and AI engines treat it as topical authority rather than keyword stuffing.
How long until a new practice area page starts producing signed cases?
Paid channels produce signed cases within the first 30 to 90 days because they bypass the ranking timeline. Organic SEO and AI citation visibility take 6 to 12 months for compound results.
The ramp depends on the practice area. Personal injury moves fastest because intent is immediate. Estate planning and immigration take longer because the research cycles are longer. Cost per signed case stabilizes by month four for most practices, sooner for paid-heavy mixes.
Pick your practice area. Check the math. See if your market is open.
The fastest way to find out if we can work together is a free audit of your current marketing. Two minutes to submit, one business day for a written response.