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Big News: I’m Joining Grease Connection
I’m thrilled to share a personal milestone that has been months in the making. Beginning this summer, I will be stepping into…
Turn Google’s SGE into Your Law‑Firm Lead Machine
Google’s AI Overviews—the public‑facing name for its Google Search Generative Experience (SGE)—went live for every U.S. user on May 14 2024 (Source),…
GEO for Law Firms: AI Overviews Force a 2025 SEO Shift
Miguel’s voice always carries a hint of courtroom calm, but at 3 a.m. on April 20 it cracked. “Jorge, the bedsore guide…
Automation PPC Scripts for Law Firms with Overnight Spend
Integrity & provenance Step 1. Clone and checksum bashCopyEditgit clone cd legal-ppc-overnight-guard sha256sum guard.js # → d3c5079d…4b2f If the hash differs, do not proceed—your…
Quality‑Score Lever Guide—From 7 → 9 in 30 Days
A one‑minute courtroom win Last quarter a Tampa personal‑injury firm lifted the Quality Score on its top money term—“car accident lawyer near me”—from 7 to 9.…
Broad + Phrase‑Match Safety Net—Reach Without Torching Budget
One Friday‑afternoon horror story A Fort Lauderdale PI account flipped a single ad group from exact to broad at 4 p.m. By Monday morning it…
30‑Second YouTube Video‑Ad Blueprint for Law Firms
Why thirty seconds? YouTube’s skippable in‑stream format bills only when someone watches at least 30 seconds (or the whole spot if it’s shorter). That…
Local Services Ads vs. Search Ads—Which Channel Wins for Law Firms?
⚡ Why this comparison matters now Local Services Ads (LSAs) sit atop Google results with a green “Google‑Screened” badge and charge per lead, while Search…
7‑Second Landing‑Page Audit
Why seven seconds? Fifty‑three percent of mobile visitors bolt if a page takes longer than three seconds to load. Among the sites that…
Negative Keywords for Law Firms
A thirty‑second war story Three weeks ago a Miami personal‑injury firm imported just forty‑two negatives from the list you’re about to download.…