Social Media Marketing
for Personal Injury Firms.
Specialized, fully compliant social media management tailored to personal injury firms. We handle profile creation, content strategy testing, ad deployment, and strict adherence to state bar regulations, transforming your online presence into a reliable engine for signed retainers.
5.0 Google rating25 verified reviews
Credentials & Certifications
Trust is built while your clients scroll.
Most of your future clients aren’t actively looking for an attorney right now. Being at the forefront of their minds when an unexpected accident occurs makes it easier and less costly to convert that prospective client.
Cultivating trust early leads to lasting referrals.
Maintaining consistent high quality content that is helpful for the user facilitates a digital identity that fosters word of mouth referrals and builds brand authority for your personal injury firm.
Discover our supported platformsEducationalDirect answers to frequent client questions40%
Thought leadershipDistinctive perspectives unique to your firm25%
Social proofVerified results and reviews within ethical boundaries20%
CultureHighlighting the people behind the practice15%
A balanced editorial mix for law practices. Educational pieces drive the strategy, while remaining categories establish authority, credibility, and personality. Percentages are illustrative and customized to your specific practice areas.
Six channels, distinct purposes.
You don’t need to use every channel; it’s best to pick a pillar that realistically works for your firm to easily produce, and then trickle content from that pillar. Here are the social media channels we have expertise in.
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Ideal for referrals & authority
LinkedIn
Peers and professionals recognize your firm’s standing. This environment is great for building referral networks and building topical authority.
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Ideal for local visibility
Facebook
More localized and community-based, positioning your firm directly in the neighborhoods you already serve.
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Ideal for human connection
Instagram
Showing real case outcomes, putting a face to the name, and creating a genuine connection with prospective clients.
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Ideal for video authority
YouTube
Building a stronger authoritative presence, YouTube is used as a search engine, so comprehensive informational personal injury videos are key.
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Ideal for scale & reach
TikTok
Consistent, highly targeted videos that showcase your personal injury expertise, answering any questions users are already searching.
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Ideal for real-time relevance
X (formerly Twitter)
Commentary on verdicts, local events, and public safety announcements in real time. Great for visibility amongst journalists.
Your PI firm’s social media, fully managed
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Profile optimization
All accounts are optimized for search visibility and continuously updated to reflect best practices.
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Content production
Cinematic quality videography, graphics, and audio, all handled with over 10 years of experience.
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Community management
We commit to replying to all comments, messages, and inquiries, routing clients directly to your intake.
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Paid social campaigns
Meticulously targeted ad campaigns built around content that is already doing great organically for maximum results.
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Reputation management
We leverage great content and request feedback from happy clients to convert into reviews organically and elevate public ratings.
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Analytics & reporting
Monthly detailed reportings that show exactly which channels are producing calls and signed cases.
Miss your bar’s ad rules and you get a grievance.
General marketing agencies use copy and paste strategies for law firms that inadvertently expose practices to bar grievances. Because attorney advertising is heavily regulated, we take precautions to ensure compliance.
Compliance is the foundation.
With over 10 years of experience in a personal injury firm, we understand state bar advertising statutes. So every piece of content goes through a rigorous compliance review prior to uploading.
Personal injury marketing involves contingency fee language and outcome displays. We understand the nuances and plan accordingly.
Review our workflowOur compliance checklist
- Mandatory attorney advertising disclosures explicitly marked on content
- Absolute ban on warranties, forecasts, or unsubstantiated superlatives
- Client feedback and reviews handled according to local bar requirements
- Strict, uncompromised protection of client privacy; prior written permission mandatory for disclosure
- Retention of promotional archives for the period mandated by the relevant state bar
- Clear and prominent disclosure of sponsored collaborations and endorsements in compliance with FTC guidelines
Informational purposes exclusively; does not constitute formal legal counsel. All policies checked against applicable state bar rules prior to publication.
How a typical month unfolds.
Audit and strategic planning.
We audit your current digital presence, understand how you’d like to be represented on social media, and assess your current demographics to plan for an effective rollout.
Production and execution.
We develop the hooks, videos, and content strategy, and paid campaigns. Screening each piece of content against state bar rules before publication.
Management and reporting.
We track the data from impression to like to comment to call, and shift our strategy based on what is actually working and producing more calls.
Direct answers before you make a commitment.
The three questions every law firm asks about outsourcing social media, answered transparently.
What does it cost?
We don't charge "Personal Injury prices"There's no honest flat rate; your cost depends on content volume and the specific channels you'd like to use each month.
How do you prove it's working?
We track cases, not followers.Having followers doesn't equate to signed cases; we track every engagement to see which content drives real conversions.
Who owns the accounts?
You maintain 100% ownership.Every account, asset, and login stays 100% yours. We are only the editors; if we ever part ways, you keep your audience.
Compliance-focused
Built entirely in-house
Jorge Argota · Founder & CEO
Who manages your social presence?
Jorge Argota spent ten years inside a Miami personal injury firm, growing it from a $500 starting budget to twelve offices while running both the marketing and the intake that answered it. That is the experience behind your social presence: every post and every reply is built by people who know what a signed case takes, not a content calendar. And because we take one personal injury firm per metro, your competitors never get us.
Learn more about our agencyCurious about our workflow?
Explore how we work15+
Law firms serviced throughout the United States.
$18M+
Capital managed in digital advertising over two decades.
5.0
Average Google score across 25 verified reviews.
5.0 Google rating25 verified reviews
Forget posting. Handle the cases. Let us run your social.
Our first call will give you unique insight into how strong or weak your social media presence is, and if it’s costing you personal accident cases. We respond within a few hours.