Former paralegal who answered intake calls, went to court, and visited patients in hospitals. I know which keywords sign cases because I helped sign them. Small roster. One firm per practice area per market.
10 yrs
Inside one firm Paralegal · intake · court
287
Leads in 5 weeks Percy Martinez campaign
483%
Traffic growth Over the engagement
4
Florida cities Miami · Hialeah · Kendall · Tampa
10 years inside one law firm · what “legal marketing experience” actually means
What I Do
The roster is small because the model requires it. Every strategic decision, tracking architecture, and intake review comes through me personally; not a rotation of junior account managers.
Percy Martinez, P.A. went from 2,400 to 14,000 monthly visitors in a single engagement. Jorge L. Flores, P.A. hit the top of the Kendall Map Pack in 5 months from a FindLaw template site. Organic that compounds, built on a WordPress install you actually own.
2.4K→14K
Monthly visitors · Percy
#1
Kendall Map Pack · 5 months
100
PageSpeed score · Percy
Get cited when someone asks ChatGPT for a lawyer. It’s not word count or schema; it’s entity authority and the SameAs bridge to your bar profile, Avvo, and LinkedIn.
More on AI Search → Service 03Percy signed two medical malpractice cases from one campaign . I track every dollar from click to retainer so we know exactly what worked and what to kill.
More on Paid Ads → Service 04Sites that load fast, rank well, and you actually own. Percy’s site scores 100 on PageSpeed. You get the code, the hosting, the domain. Everything.
More on Web Design → Service 05Remove fake reviews. Generate real ones. Respond without violating bar rules. Percy went from a dozen scattered reviews to 98 on Google with a 4.7 average.
More on Reviews →The Argument
Your current agency reports impressions, clicks, and traffic. They show you charts going up and to the right. But you can’t deposit traffic. You sign cases. If you can’t connect your marketing spend to signed cases, you’re guessing.
Free · 2 minute audit
I’ll tell you what’s being measured, what’s being missed, and whether the math works before you change anything.
Get the free audit →Traffic going up and to the right looks good in a dashboard. It doesn’t pay your rent. Signed cases pay your rent. If your agency can’t trace ad spend to retainers signed, they’re selling you a feeling.
A hundred calls that waste your intake team’s time cost you money twice; once for the ad spend, once for the staff hours. Ten calls from people with real damages and clear liability? That’s a month. I learned this answering phones at Percy Martinez. Most calls go nowhere. The ones that matter come from specific keywords, specific searches, specific intent.
I didn’t learn legal marketing from a course. I was a paralegal. I answered intake calls. I went to court. I sat with a patient who had C. diff in the hospital. I watched which calls became signed cases and which ones wasted everyone’s time. That changes how you build campaigns.
Which keywords generated calls. Which calls became consultations. Which consultations became signed cases. What each signed case cost you in ad spend. Your cost per signed case; not your cost per click. That’s the number that matters.
Case studies
Two Florida medical malpractice firms. One started with a $500 monthly budget. The other started from a rented FindLaw template. What they share is owning every asset the engagement produced and knowing exactly what each signed case cost.
Percy Martinez, P.A.
Miami · Medical Malpractice · 10 year engagement
I gave him a $500 budget to start. In 3 months I was ranking on the first page of Google. Ever since then I’ve been getting non-stop phone calls at my firm and picked up numerous and memorable cases.
483%
Traffic growth Over the engagement
287
Leads in 5 weeks From one campaign
100
PageSpeed score Current site
2,400 → 14,000 monthly visitors. 98 Google reviews at 4.7 stars. Ranked above Morgan & Morgan in Hialeah LSA.
Read case study →Jorge L. Flores, P.A.
Kendall · Birth Injury
Medical malpractice in Kendall. Moved from an $800/month FindLaw template to a website he actually owns. Hit the top of the Map Pack in 5 months.
#1
Kendall Map Pack
5 mo
To top ranking
Who you’ll work with
Former paralegal · University of Miami BBA · 10 years in legal marketing
I went to court with Percy Martinez, visited patients in hospitals, and built his firm from $500 a month to one of Florida’s highest ranking medical malpractice practices across four cities. I know the difference between a stage 2 pressure ulcer and a stage 4, between a fender bender and a TBI; details most agencies never learn because they’ve never worked inside a firm.
Percy didn’t want me working with other firms. I was exclusive to him for 10 years. This is my first year officially taking new clients.
– Jorge Argota, Founder
What attorneys say
Attorneys sign because they want exclusivity in their practice area and market. They stay because the tracking, the content quality, and the ownership terms hold up quarter over quarter.
Jorge did everything for my firm; the site, the SEO, the ads, the reviews. I gave him $500 to start and now I’m one of the top ranking medical malpractice firms in Florida. He’s been with me for 10 years. He answered the phones at our intake desk before he ever ran a campaign.
Percy Martinez
Percy Martinez, P.A. · Miami
Top of the Map Pack in Kendall in 5 months. Moved me off a FindLaw template to a site I actually own. The calls that come in are pre-qualified. That never happened with the last agency.
Jorge L. Flores
Jorge L. Flores, P.A. · Kendall
He refused to take us on the first call because our intake was answering calls 40 hours late. He wouldn’t take the retainer until we fixed that first. Agencies don’t do that. That was the moment I knew we had picked right.
Diana Barrios
Barrios & Associates · Orlando
Bilingual intake pages in real Cuban Spanish, not translated marketing copy. Our conversion rate on Spanish language traffic tripled. The content sounds like our paralegals actually wrote it.
Elena Vargas
Vargas Law Group · Miami
The process
The full breakdown lives on the How It Works page. Short version: feasibility audit first, tracking foundation second, Florida metro specific content third, intake optimization fourth, reporting handoff fifth.
01
Unit economics stress test. 30 to 40% of firms get declined here.
02
90 day rollout. CallRail, GA4, click to retainer attribution.
03
Every page cites Fla. Stat. § 95.11, not “a limited time to sue.”
04
Sub 5 minute response. 2,100% qualification lift vs 47 hours.
05
Domain, site, ads, CRM, data. Month-to-month after day 90.
Questions we get asked
Cost, timeline, practice areas, exclusivity, ownership, and the differentiator that makes the whole engagement work.
Now taking new clients
10 years inside one firm. 4 Florida cities. Now taking new clients in medical malpractice and personal injury in markets where the math works.
No contracts. No fluff. Month-to-month after 90 days.
