Legal marketing that tracks to signed cases, not clicks.
10 Years Inside One Law Firm. Now Taking Clients.
Former paralegal turned legal marketer. I did intake, went to court, and visited patients in hospitals. I know which keywords sign cases because I signed them.
10
Years legal experince
287
Leads in 5 Weeks
483%
Traffic Growth
4
Metro Cities
What I Do
No team. No account managers. You work directly with me on everything.
AI Search Optimization
Get cited when someone asks ChatGPT for a lawyer. I’ve studied why some firms show up and others don’t; it’s not word count or schema, it’s entity authority.
Search Engine Optimization
Consistent calls without paying per click. Percy Martinez, P.A. went from 2,400 to 14,000 monthly visitors. Jorge Flores, P.A. hit the top of Map Pack in 5 months.
Paid Advertising
Percy signed two medical malpractice cases from one campaign. I tracked every dollar from click to retainer so we knew exactly what worked.
Web Design & Development
Sites that load fast, rank well, and you actually own. Percy’s site scores 100 on PageSpeed. You get the code, the hosting, the domain; everything.
Review Management
Remove fake reviews. Generate real ones. Respond without violating bar rules. Percy went from a dozen scattered reviews to 98 on Google with a 4.7 average.
Why Case Value Matters in Marketing
Get a free audit of your current marketing
Takes 2 minutes, we will get to you within 15 minutes.
★★★★★
Rated 5 Stars on Google
Clicks Don’t Sign Cases
Your current agency reports impressions, clicks, and traffic. They show you charts going up and to the right. But you can’t deposit traffic. You sign cases. If you can’t connect your marketing spend to signed cases, you’re guessing.
Not All Leads Are Equal
A hundred calls that waste your intake team’s time cost you money twice; once for the ad spend, once for the staff hours. Ten calls from people with real damages and clear liability? That’s a month. I learned this answering phones at Percy Martinez. Most calls go nowhere. The ones that matter come from specific keywords, specific searches, specific intent.
How I Learned the Difference
I didn’t learn legal marketing from a course. I was a paralegal. I answered intake calls. I went to court. I sat with a patient who had C. diff in the hospital. I watched which calls became signed cases and which ones wasted everyone’s time. That changes how you build campaigns.
What We Actually Track
Which keywords generated calls. Which calls became consultations. Which consultations became signed cases. What each signed case cost you in ad spend. Your cost per signed case; not your cost per click. That’s the number that matters.
Jorge Argota is who you will be working with
Former paralegal. University of Miami BBA. 14 years in legal marketing.
I went to court with Percy Martinez, visited patients in hospitals, and built his firm from $500 a month to one of Florida’s highest-ranking medical malpractice practices across four cities. I know the difference between a stage 2 pressure ulcer and a stage 4, between a fender bender and a TBI; details most agencies never learn because they’ve never worked inside a firm.
Percy didn’t want me working with other firms. I was exclusive to him for 10 years. This is my first year officially taking new clients.
— Jorge Argota, Founder
Percy Martinez, P.A.
“I gave him a $500 budget to start. In 3 months I was ranking on the first page of Google. Ever since then I’ve been getting non-stop phone calls at my firm and picked up numerous and memorable cases.”
483% traffic growth. 100 PageSpeed. 287 leads in 5 weeks.
Jorge L. Flores, P.A.
Medical malpractice in Kendall. Top of Map Pack in 5 months. From a $800/month FindLaw site to a website he actually owns.
Built For The Future
Educational Resources
Questions to ask before signing. What to look for in reporting. Red flags that mean you’re overpaying for clicks instead of cases.
Cost Per Signed Case Calculator
Stop measuring clicks. Calculate what each signed case actually costs you in marketing spend. The only number that matters.
AI Search Guide for Law Firms
How Google’s AI Overviews work. Why some firms get cited and others don’t. What to change on your site to show up.
Questions We Get Asked
How much does this cost?
A: $3,000-$10,000/month depending on market competition and scope. Percy was $6k/month total including salary, tools, and links.
How long for results?
Percy ranked first page in 3 months on a $500 starting budget. Jorge Flores ranked in 5 months. Market changes from location to location but across four cities in Florida, the major hubs; took years.
What practice areas?
Medical malpractice and personal injury. Nursing home abuse, birth injuries, surgical errors, wrongful death, catastrophic accidents. I understand case value because I did intake.
Why haven’t I heard of you?
Percy Martinez didn’t want me working with other firms. I was exclusive to him for 14 years. This is my first year officially taking new clients.
Do I own my website?
Yes. Everything; site, data, ads, creatives. I don’t hold anything hostage.
What makes you different?
I was a paralegal. I answered phones. I visited patients. I know which keywords sign cases because I signed them. Most agencies learned legal marketing from blog posts.
Built from $500 a month budget to Florida’s highest ranking med/mal firm.
10 years experince in legal marteting. 4 cities. Now taking new clients.
No contracts. No fluff. Just the data they do not want you to see.