★★★★★ 5.0 25+ Google reviews

Law firm marketing, one firm per practice area, per metro.

SEO, AI search, paid ads, web design, and reviews for personal injury, medical malpractice, family law, criminal defense, mass tort, and immigration firms. 50 firm roster cap nationally. Run by Jorge Argota out of Miami.

Book a 20 minute call → or dial (941) 626-9198
Jorge Argota, founder of Argota Marketing
Jorge ArgotaFounder
Who runs the work · The operator

Ten years inside a Miami firm. Then this.

I spent a decade at Percy Martinez P.A., a Miami medical malpractice firm. Started as a paralegal handling intake. Then built the marketing operation from a $500 budget while the billboard firms across town spent $50,000 per month on television.

The numbers held up. Traffic grew 483 percent over three years. Organic clicks hit 16,300 in 16 months. The firm ended up ranking above Morgan and Morgan in Hialeah Local Service Ads. That experience is what every client on the roster gets, by hand, with my phone number on file.

University of Miami BBA Google Ads certified Bilingual en-US and Spanish 10 years legal marketing Miami based
How this is built · Operating principles

Five rules that do not move.

Every firm on the roster signs the same operating agreement. The cap is the product, and the cadence is what makes the math work.

01

One firm per metro

If a Miami medical malpractice firm signs, no other Miami medical malpractice firm gets a seat. Six practice areas. Same rule across every one.

02

50 firms nationally

The whole roster caps at 50. After that, the door closes for the calendar year. That cap is what protects the depth of work on each account.

03

Tracked to signed cases

Reporting shows what each campaign cost per signed case, not per form fill. Server side conversion tagging tied to your case management system.

04

Rule 4-7 compliant

Every page, every ad, every review on the books follows Florida Bar Rule 4-7, 4-7.13, and 4-7.18. The work passes Bar review the first time.

05

Bilingual by default

Spanish copy is written, not translated. Miami Spanish reads differently from Mexican or Castilian, and Google Translate kills your conversion rate.

What gets done · Five practices

The five things that move a firm.

Most agencies sell every channel at once. The work that moves a firm’s cost per signed case sits inside these five. The flagship is SEO. The rest exists to compound it.

Flagship SEO

Rank for the cases you want, not the cheap ones.

The Percy Martinez account moved from 500 monthly visitors to 14,000 on this work. The Jorge L. Flores account hit number one in the Map Pack inside Miami metro in five months after getting off FindLaw in 2003. Content, technical, local, and link work, built around the practice area, not the keyword tool.

+483%
Traffic · 3 yrs
#1
Map Pack · 5 mo
16.3K
Organic clicks · 16 mo
Technical audit and full site build on WP Engine or Kinsta
Google Business Profile rebuild and Map Pack push
Long form content tied to practice area and metro intent
Local citations and authority link work, audited monthly
See an SEO sample plan →
AI search

Show up in ChatGPT, Gemini, Perplexity.

AI assistants are starting to send referrals. The firms getting cited are the ones with structured data, clean entity markup, and authoritative content under their bylines. This work front runs Google.

Schema and entity markup tuned for assistant retrieval
Bylined practice area pages with verified author signals
Read more →
Paid ads

Google Ads and Local Service Ads.

Quality Score rebuild, landing pages tied to ad groups, and a weekly negative keyword sweep. LSA strategy that beats Morgan and Morgan in the metros where we have done it before.

Server side conversion tagging
Spanish ad copy written, not translated
Read more →
Web design

Websites you own, not rent.

WordPress on WP Engine or Kinsta. No proprietary platform lock in. PageSpeed 100 target on every build. Bilingual stack from day one.

Custom photography, no stock gavels
Attorney video in English and Spanish
PageSpeed 100 target on every build
Read more →
Reviews

Earn reviews on Google, the right way.

A review pipeline that runs out of your intake process. Compliant under Rule 4-7.13. No fake five star pushes. The Flores account sits at 4.9 across 35 reviews.

Bar compliant review request flow
Response writing under your name
Read more →
Receipts · Two firms on record

What the work does on a real firm.

Two clients. Two practice areas. Same operator, same weekly cadence. Both numbers are on file and verifiable through the firms directly.

Percy Martinez P.A.
Percy Martinez P.A.
Miami · Medical Malpractice · FL Bar 981990
+483%
Traffic over 3 years
287
Leads in 5 weeks
100
PageSpeed score

Started at a $500 monthly budget. The billboard firms across the city spent $50,000 a month on television. The rebuild moved Percy Martinez from 500 monthly visitors to 14,000, with the firm ranking above Morgan and Morgan in Hialeah Local Service Ads.

“At Percy we treated intake like an emergency room. Speed to lead is what won the cases the billboards could not catch.”

10 years on the account Miami metro
Jorge L. Flores P.A.
Jorge L. Flores P.A.
Kendall · Med Mal and Birth Injury
#1
Map Pack in 5 months
4.9★
35 Google reviews
2003
Off FindLaw lock in

A Kendall practice locked inside a FindLaw build since 2003. Two decades of vendor lock in and stale URLs. The migration moved the site to WordPress on managed hosting, then the local stack pushed the firm to number one in the Map Pack inside Miami metro in five months.

“Twenty years on a proprietary platform. The day the rebuild went live, my phone started ringing again.”

5 months to Map Pack Miami metro
Practice areas · Six verticals

The work, by practice.

Each practice area runs as its own roster slot. Where the seat is open in a given metro, the door is open; where it is filled, the door is closed for the calendar year.

01

Personal injury

Auto, slip and fall, premises, wrongful death. The highest cost per click vertical in the country and the one I spent a decade inside.

10 metros open 02

Medical malpractice

Birth injury, surgical error, misdiagnosis. The Percy Martinez and Flores playbook. Long sales cycle, high case value, deep content lift.

Miami filled, others open 03

Family law

Divorce, custody, high asset division. Local intent, fast response. Bilingual stack matters in Miami metro.

Most metros open 04

Criminal defense

State and federal. DUI, drug offenses, weapons, white collar. Speed to lead is the entire game in this vertical.

Most metros open 05

Mass tort

Defective products, pharmaceutical litigation, environmental. Lead volume play. Different funnel mechanics from single case marketing.

National coverage 06

Immigration law

H-1B, L-1, O-1, E-2, K-1, H-2A, H-2B. Bilingual stack required. Spanish and PT-BR content where the metro demands it.

Most metros open
Voices · Founders on the roster

What managing partners say about the work.

Notes from founders, equity partners, and intake leads at firms inside the Argota roster.

★★★★★

“Three agencies in eight years. Jorge is the first one who showed me which keyword paid for which signed case. The reporting alone changed how I budget.”

Roberto M. Managing Partner · PI
Google
★★★★★

“Twenty years inside FindLaw. The first month off that platform we ranked for terms the old vendor said were impossible. Map Pack number one in five months.”

Jorge L. Flores Owner · Med Mal
Google
★★★★★

“He told me the math did not work for my market and to wait six months. No other agency has ever turned my money down. That is why we eventually signed.”

Diana V. Owner · Immigration
Google
★★★★★

“Same budget as my last shop. More than double the signed cases inside six months. The weekly Friday brief is the thing my partners read first.”

James T. Founding Partner · PI
Google
★★★★★

“Spanish copy that reads like a Miami firm wrote it. My old agency was running Google Translate. The bounce rate dropped 28 points after the rebuild.”

Marisol R. Partner · Family Law
Google
★★★★★

“My intake numbers were fine. Jorge said the leak was inside my Quality Score. He was right. Cost per click dropped 41 percent in week three.”

Carlos G. Owner · Criminal Defense
Google
★★★★★

“Three agencies in eight years. Jorge is the first one who showed me which keyword paid for which signed case. The reporting alone changed how I budget.”

Roberto M. Managing Partner · PI
Google
★★★★★

“Twenty years inside FindLaw. The first month off that platform we ranked for terms the old vendor said were impossible. Map Pack number one in five months.”

Jorge L. Flores Owner · Med Mal
Google
★★★★★

“He told me the math did not work for my market and to wait six months. No other agency has ever turned my money down. That is why we eventually signed.”

Diana V. Owner · Immigration
Google
★★★★★

“Same budget as my last shop. More than double the signed cases inside six months. The weekly Friday brief is the thing my partners read first.”

James T. Founding Partner · PI
Google
★★★★★

“Spanish copy that reads like a Miami firm wrote it. My old agency was running Google Translate. The bounce rate dropped 28 points after the rebuild.”

Marisol R. Partner · Family Law
Google
★★★★★

“My intake numbers were fine. Jorge said the leak was inside my Quality Score. He was right. Cost per click dropped 41 percent in week three.”

Carlos G. Owner · Criminal Defense
Google
Pricing · Three engagement tiers

Pick the shape that fits the firm.

Three monthly retainers. Plus media spend. Plus a one time website build if the current site needs replacing. Every tier is month to month after day 90. No annual contracts, no early termination fees.

Website build One time, separate from retainer. WordPress, on your hosting, you own it.
$3,000 to $15,000
Tier 01
Foundation
Single practice, single city. For firms rebuilding one channel inside one metro.
Starting at
$3,000
Per month · plus media spend
  • SEO build tied to one practice and one metro
  • Technical audit and Google Business Profile rebuild
  • Monthly content production, 4 long form pieces
  • Server side conversion tagging to your case software
  • Weekly Friday brief in your inbox
Start the conversation →
Month to month after day 90
Most signed
Tier 02
Practice
Multi practice, single county. The shape most firms on the roster sign at.
Range
$8K to $12K
Per month · plus media spend
  • SEO build across two or three practices in one county
  • Google Ads and Local Service Ads under one operator
  • Monthly content production, 8 long form pieces
  • Bilingual Spanish stack written, not translated
  • Review pipeline under Rule 4-7.13
  • AI search optimization for assistant citations
Book a 20 minute call →
Month to month after day 90
Tier 03
Regional Plus
Multi county footprint. For firms running three or more counties under one brand.
Range
$12K to $15K
Per month · plus media spend
  • Full stack build across every county on the contract
  • Custom site rebuild on WP Engine or Kinsta
  • AI search optimization for assistant retrieval
  • Direct phone access to Jorge during business hours
  • Quarterly on site partner workshop in Miami
Start the conversation →
Month to month after day 90
Process · Five steps

From the first call to signed cases.

Same sequence every time. No slide deck, no kickoff theater. Day one and your account is being audited the same week.

01

20 minute call

No pitch. Practice area, metro, current spend, and what is broken. If the math does not work I tell you on the call.

02

Free audit

14 page document naming every campaign, page, and link burning money. Yours to keep either way.

03

Sign and onboard

Account access, case management hookup, and a 14 day technical migration if the site needs to move.

04

Build weeks one to eight

Site work, content production, Quality Score rebuild, Google Business Profile, and the review pipeline.

05

Weekly cadence

Monday optimization sprint. Friday brief in your inbox. Quarterly review with the partner group.

What does a law firm marketing agency do?

A real law firm marketing agency runs five things as one operating system, not five disconnected channels. SEO so the firm ranks for high intent practice queries. Paid search so the firm captures bottom funnel demand. A website that loads fast and converts. AI search visibility so ChatGPT and Perplexity cite the firm when people ask for a lawyer in your area. And review management so the social proof matches the marketing.

The work is tied to signed retainers, not clicks or impressions, and the firm owns every asset the engagement produces.

How much does law firm marketing cost?

Argota website builds run $3,000 to $15,000 depending on practice areas and metro coverage. Monthly retainers are $3,000 to $10,000 per month plus media spend, which covers SEO, content, page speed, AI search optimization, ad management, and weekly intake review.

Foundation tier starts at $3,000 for single practice, single city. Practice tier is $8,000 to $12,000 for multi practice in a single county. Regional Plus is $12,000 to $15,000 for multi county firms. Every tier is month to month after day 90, no annual contracts.

How do I choose a legal marketing agency?

Three filters cut the field by ninety percent. First, ask whether the agency takes competing firms in your metro and practice area, because if they do, they are structurally misaligned with your firm. Second, ask who handles the work day to day, you want one accountable operator not a junior account manager rotation. Third, ask how leads are tracked, the answer should be click to signed retainer, not form fill or phone call.

If an agency cannot answer these three questions cleanly in the first sales call, the engagement will not work.

Do I own my website and ad accounts?

Yes, every asset. The WordPress install lives in your hosting account, the domain stays in your registrar, the Google Analytics property and Google Ads account are owned by the firm. There is no proprietary builder, no platform lockout, no template license that follows you around.

If you fire me tomorrow, you keep everything and the transfer takes about an hour. This is the opposite of the leased template model that traps firms inside FindLaw, Scorpion, or Justia.

Will you work with a competitor in my city?

No. One firm per practice area per metro, total roster capped at 50 firms nationally. If a Miami medical malpractice firm signs, no other Miami medical malpractice firm can be accepted into the roster, ever. PI in Miami stays open because PI and med mal are different practice areas.

The cap is the product. The moment a competing firm joins the roster, the original client is buying access not exclusivity. Florida med mal is closed because Percy Martinez P.A. and Jorge L. Flores P.A. set the playbook there. The other 44 spots fill on a first qualifying firm basis.

Roster · 50 firms nationally

If your firm is the right fit, the math is fast.

20 minute call, no pitch. If the metro and practice area are still open and the numbers work, the audit goes out inside the same week. If they do not, I will tell you that too.

Book a 20 minute call → Call (941) 626-9198