Law firm marketing agency · PI & med mal · 44 of 50 spots open

A founder-led law firm marketing company. Florida-built, nationally capped, one operator on every account.

Law Firm
Marketing Agency.

SEO, Google Ads, websites, AI search, reviews, and intake tracking under one accountable operator. Built inside a Florida med mal firm over 10 years, now running for 15+ firms with a national roster cap of 50. One firm per practice area per metro, no junior account managers, no platform lock-in. I track every dollar from click to signed retainer.

Get a free audit See the results
Currently open, 44 of 50 spots in 2026 5.0 · 25 Reviews
What a law firm marketing agency should actually do

Not channels. A growth system tied to signed cases.

SEO for law firms

Statute-cited content, schema, page speed under two seconds, intake-aware architecture.

Google Ads for lawyers

Search, Performance Max, LSAs. Click to retainer attribution, weekly negative keyword review.

Law firm web design

WordPress installs you own outright. No proprietary builders, no platform lock-in, no template tax.

AI search visibility

Entity authority and SameAs bridges so ChatGPT, Perplexity, and Gemini cite your firm.

Reviews & intake

Bar-compliant review generation, response templates, and intake call audits every week.
Track record
10 yrs
Inside one law firm
287
Leads in 5 weeks, one campaign
483%
Traffic growth, Percy Martinez
6 / 50
National roster, markets locked
Market exclusivity · Built in Florida, capped nationally

Local in every metro. Built in Florida.

I spent 10 years building this system inside one Florida med mal firm, then expanded it to 15+ firms across Florida with a national roster cap of 50. One firm per practice area per metro. Total roster capped at 50 firms nationally. When a market and practice slot is claimed, it is locked for good and your competitors never get access to the same playbook.

Locked · Florida med mal
6 metros

Florida medical malpractice is closed. Percy Martinez P.A. and Jorge L. Flores P.A. locked the category, so no other Florida med mal firm will be accepted into the roster.

  • Miami, FL med mal · Percy
  • Kendall, FL med mal · Flores
  • Tampa, FL med mal
  • Orlando, FL med mal
  • Jacksonville, FL med mal
  • Port St. Lucie, FL med mal
PI in FloridaOpen in every metro
Med mal outside FloridaOpen in every metro
Other plaintiff practicesCase-by-case after audit
Each row above is a slot another firm can never claim. Florida med mal closed first because that is where the model was built and proven over a decade.
Open · first qualifying firm wins
44 spots

The remaining 44 roster spots are reserved for qualifying med mal and PI firms in major U.S. metros. A market only locks after the audit confirms the economics, intake, and competitive position make sense.

Major U.S. metros · med mal & PI open
  • New York, NY open
  • Los Angeles, CA open
  • Chicago, IL open
  • Houston, TX open
  • Dallas, TX open
  • Phoenix, AZ open
  • Philadelphia, PA open
  • San Antonio, TX open
  • Atlanta, GA open
  • Boston, MA open
Florida · PI only
  • Miami, FL PI open
  • Hialeah, FL PI open
  • Tampa, FL PI open
  • Orlando, FL PI open
Claim your market

Start with a free feasibility audit. If the unit economics or intake are not there yet, I will tell you and keep the slot open.

A metro locks the moment a qualifying firm signs and the math pencils out. No waitlist, no second slot, no exceptions. The remaining 44 spots are filled on a first qualifying firm basis. Once a market is locked, it is off the table for your competitors permanently.

Why agencies fail law firms

Three business models on the table. Only one is structurally aligned with your signed cases.

Big-box law firm marketing agencies report clicks and impressions because that is what their account-manager model produces. Solo freelancers cannot cover SEO, ads, web, AI search, and reviews at the same time. The Argota model exists because both options have structural conflicts with how a law firm actually wins cases.

Option A

A marketing agency

  • −Junior account manager handles your account, rotates every six months
  • −$15K to $40K build, then a $4K to $8K monthly retainer
  • −You sign a 12 month contract, auto-renew unless you fight it
  • −You see a Looker dashboard, never the search terms behind it
  • −The agency owns the install, the schema, sometimes the domain
What it costs you

Six figures a year, no clear line from spend to signed cases, lock in.

Option B

A solo freelancer

  • −One person who built sites for restaurants, plumbers, then your firm
  • −$3K to $8K build, often delivered in Webflow or Squarespace
  • −No knowledge of Florida Bar Rule 4-7, no compliance review
  • −Disappears for two months when their bigger client calls
  • −Schema, page speed, intake routing all left as someone else’s job
What it costs you

A site that breaks 18 months in and a Florida Bar grievance you did not see coming.

Option C

Argota Marketing

  • ✓Former Percy Martinez paralegal, ten years inside one firm, now scaling nationally
  • ✓$3,000 to $10,000 / month, month-to-month after day 90, no contracts
  • ✓Tracks click to retainer, not click to form fill, every dollar to a signed case
  • ✓National Elite Roster of 50 firms, your competitors lose access the moment you sign
  • ✓You own everything, domain, site, ads, CRM, data, transfer takes about an hour
What you get

A website you own and a partner who is structurally aligned with your firm, not a vendor splitting attention four ways.

Fast decision

Four lines if you are short on time.

Who you are

A med mal or PI firm in a market that is not yet locked, tired of agencies that report clicks.

What you get

Total exclusivity in your market. SEO, AI search, paid ads, web design, reviews, all from one operator.

Investment

$3,000 to $10,000 / month. Month-to-month after day 90, you own everything.

Proof

$500 to top of Florida. Same model now scaling nationally. 44 of 50 spots remain.

What is on this page

04Services 05Locked markets 06Case studies 07About me 08What attorneys say 09Free audit
Law firm marketing services

Five services. One operating system. Tied to signed cases.

SEO for law firms, Google Ads for lawyers, law firm web design, AI search optimization, and review management. No team rotation. Every strategic decision, tracking architecture, and intake review comes through me, not a junior account manager.

Service 01 · Flagship

SEO that ranks law firms in the market pack.

Percy went from 2,400 to 14,000 monthly visitors. Jorge L. Flores hit the top of the Kendall Map Pack in 5 months off a FindLaw template. Organic that compounds, on an install you actually own.

2.4K→14K
Monthly visitors, Percy
#1
Kendall Map Pack, 5 mo
100/100
PageSpeed, Percy site
More on SEO
Service 02

AI Search Optimization

Get cited when attorneys are searched on ChatGPT. It is entity authority and the SameAs bridge to your bar profile.

More on AI Search
Service 03

Paid Advertising

Percy signed two med mal cases from one campaign. Every dollar tracked from click to retainer, kill what does not convert.

More on Paid Ads
Service 04

Web Design & Development

Fast, ranks, you own it. Percy’s site scores 100 on PageSpeed. Code, hosting, domain, all in your name.

More on Web Design
Service 05

Review Management

Remove fakes. Generate real ones. Respond without bar violations. Percy went from 12 scattered reviews to 98 at 4.7.

More on Reviews
Case studies

Two firms, two redesigns, two retainers that compounded.

The same playbook every time, ownership of the install, schema that matches the visible content, page speed under two seconds, forms wired to the CMS the firm already pays for.

Percy Martinez P.A. medical malpractice site redesign
Medical malpractice Miami, FL Client since 2016

Percy Martinez P.A., ten years on the same install.

When I started with Percy in 2016 the site was three pages on a generic theme, almost zero organic traffic, and a contact form that nobody read. Today the same WordPress install carries the firm’s brand, ranks for the medical malpractice queries that actually buy, and has been rebuilt twice without ever changing hosts or losing a URL. Same domain, same database, same client, ten years in.

483% organic growth FL Bar No. 981990
Jorge L. Flores P.A. personal injury website build
Personal injury Kendall, Miami-Dade Off FindLaw template

Jorge L. Flores, P.A., off a leased template into the Map Pack.

Flores came in on a FindLaw site he did not own and could not edit. We migrated to a WordPress install in his name, rewrote the schema for personal injury intent, rebuilt the contact flow around speed to call. Inside five months the firm was top of the Miami-Dade Map Pack on the queries that actually convert.

5 months to top of Map Pack Owns the install
Jorge Argota, founder of Argota Marketing
Jorge Argota Founder, Argota Marketing
About me

Jorge Argota is who you’ll be working with.

I went to court with Percy Martinez, visited patients in hospitals, and built his firm from $500 a month to one of Florida’s highest ranking medical malpractice practices across four cities. Former paralegal. University of Miami BBA. 10 years in legal marketing.

I know the difference between a stage 2 pressure ulcer and a stage 4, between a fender bender and a TBI. Details most agencies never learn because they have never worked inside a firm. Percy did not want me working with other firms. I was exclusive to him for 10 years. Now 15+ firms run on the same model, capped at 50 nationally. One firm, one market, locked for good.

  • 10yrs
    Legal marketing operator, since 2016
  • 483%
    Organic growth, Percy Martinez P.A.
  • $48M
    Tracked ad spend managed
Start a project with me
What attorneys say

The one firm per metro clause works both ways.

Attorneys sign because they want exclusivity in their practice area and metro. They stay because the tracking, the content quality, and the ownership terms hold up quarter over quarter. One firm per practice area per metro, total roster capped at 50 firms nationally.

Jorge did everything for my firm, the site, the SEO, the ads, the reviews. I gave him $500 to start and now I am one of the top ranking medical malpractice firms in Florida. He has been with me for 10 years. He answered the phones at our intake desk before he ever ran a campaign.

PM
Percy Martinez, Esq.
Percy Martinez P.A. · Miami

Top of the Map Pack in Kendall in 5 months. Moved me off a FindLaw template to a site I actually own. The calls that come in are pre-qualified. That never happened with the last agency.

JF
Jorge L. Flores, Esq.
Jorge L. Flores P.A. · Kendall

He refused to take us on the first call because our intake was answering calls 40 hours late. He would not take the retainer until we fixed that first. Agencies do not do that. That was the moment I knew we had picked right.

DB
Diana Barrios, Esq.
Barrios & Associates · Orlando

Bilingual intake pages in real Cuban Spanish, not translated marketing copy. Our conversion rate on Spanish language traffic tripled. The content sounds like our paralegals actually wrote it.

EV
Elena Vargas, Esq.
Vargas Law Group · Miami
Pricing & process

Three tiers, one process, no surprises.

Every tier includes the WordPress install, the schema, the page speed work, the Florida Bar 4-7 review, and the form to client software wiring. Hosting and domain are in your name, not mine.

Foundation

$3,000 to $7,500

8 to 10 weeks to launch

Single practice area, single city. The right starting place for a firm that is leaving an agency template.

  • One practice landing page, one intake flow
  • FL Bar 4-7 review of all visible copy
  • Schema graph and Open Graph metadata
  • Form to your client management software
  • Page speed under two seconds on mobile

Practice

$8,000 to $12,000

10 to 12 weeks to launch

Multiple practice areas in a single county. The right fit for a firm that handles two or three practices and a steady caseload.

  • Up to four practice landing pages
  • Per practice intake flows, not one shared form
  • Map Pack optimization for the home county
  • Bilingual architecture if the market needs it
  • Everything in Foundation

Regional+

$12,000 to $15,000

12 to 14 weeks to launch

Multi county, multi practice. The right scope for a firm with offices in more than one circuit and a real referral network.

  • City pages for the corridor, not doorway pages
  • Internal linking architecture across counties
  • Author and attorney schema for every bio
  • Press and case result modules
  • Everything in Practice

Five stages, every project, every time

1
Discovery
Week 1
2
Architecture
Week 2 to 3
3
Design
Week 3 to 5
4
Build
Week 5 to 10
5
Launch
Week 10 to 14
Law firm marketing agency FAQ

What attorneys ask before hiring an agency.

Cost, scope, ownership, exclusivity, and how to evaluate one law firm marketing company against another. Five questions that cut the field by ninety percent before a sales call.

What does a law firm marketing agency do?

A real law firm marketing agency runs five things as one operating system, not five disconnected channels: SEO so the firm ranks for high-intent practice queries, paid search so the firm captures bottom-funnel demand, a website that loads fast and converts, AI search visibility so ChatGPT and Perplexity cite the firm when people ask for a lawyer in your area, and review management so the social proof matches the marketing. The work is tied to signed retainers, not clicks or impressions, and the firm owns every asset the engagement produces.

How much does law firm marketing cost?

Argota website builds run $3,000 to $15,000 depending on practice areas and metro coverage. Monthly retainers are $3,000 to $10,000 per month plus media spend, which covers SEO, content, page speed, AI search optimization, ad management, and weekly intake review. Foundation tier starts at $3,000 for single practice, single city. Practice tier is $8,000 to $12,000 for multi-practice in a single county. Regional+ is $12,000 to $15,000 for multi-county firms. Every tier is month-to-month after day 90, no annual contracts.

How do I choose a legal marketing agency?

Three filters cut the field by ninety percent. First, ask whether the agency takes competing firms in your metro and practice area, because if they do, they are structurally misaligned with your firm. Second, ask who actually does the work, you want one accountable operator not a junior account manager rotation. Third, ask how leads are tracked, the answer should be click to signed retainer, not form fill or phone call. If an agency cannot answer these three questions cleanly in the first sales call, the engagement will not work.

Do I own my website and ad accounts?

Yes, every asset. The WordPress install lives in your hosting account, the domain stays in your registrar, the Google Analytics property and Google Ads account are owned by the firm. There is no proprietary builder, no platform lock-in, no template license that follows you around. If you fire me tomorrow, you keep everything and the transfer takes about an hour. This is the opposite of the leased-template model that locks firms into FindLaw, Scorpion, or Justia.

Will you work with a competitor in my city?

No. One firm per practice area per metro, total roster capped at 50 firms nationally. If a Miami medical malpractice firm signs, no other Miami medical malpractice firm can be accepted into the roster, ever. PI in Miami stays open because PI and med mal are different practice areas. The cap is the product, the moment a competing firm joins the roster, the original client is buying access not exclusivity. Florida med mal is closed because Percy Martinez P.A. and Jorge L. Flores P.A. set the playbook there. The other 44 spots fill on a first qualifying firm basis.

44 of 50 markets open in 2026

Built from a $500 a month budget. Now scaling the same model to 50 firms nationally.

10 years inside one firm. Florida proof. Same playbook now available to one med mal or PI firm in each major U.S. metro. When a city locks, it is locked for good.

Claim your market Or call (941) 626-9198
No contracts. No fluff. Month-to-month after 90 days.
  1. Florida Bar Rule 4-7 series, Florida Rules of Professional Conduct, accessed from floridabar.org.
  2. Percy Martinez Florida Bar number 981990, verifiable on floridabar.org member directory.
  3. Map Pack ranking refers to the local pack, the three local business listings that appear above standard organic results for queries with local intent.
Page published by Argota Marketing. Not legal advice. Florida Bar Rule 4-7 advertising rules change, and the Florida Bar reviews compliance independently of any third party. Engagement with Argota Marketing does not create an attorney client relationship with any party. Copy attributed to clients reviewed and approved before publication.