Most marketers have never worked inside a law firm.

In 2015, I was managing a million dollar marketing budget for Swatch Group. I had a steady paycheck and two young daughters at home who were counting on me. Then Percy Martinez, a civil law attorney, met me, and what he saw opened his eyes to the possibility of retiring early, leaving behind generational wealth for his family, and taking on cases that aspiring attorneys will hear stories of. Percy offered me a position to handle all of the marketing and open a personal injury firm with him. The results we acquired together within the first two years were unheard of.

All the top firms in Florida were spending hundreds of thousands on television, radio, billboards, and digital. I shifted my focus to building hyper-specific landing pages, and Percy began receiving solid cases within the first month. Intrigued by the results, Percy urged me to create more of those pages, which led to an influx of calls he could no longer handle alone. Naturally, he asked me to help with intake, and the rest was history.

“Most marketing agencies never get inside the room. I spent ten years in it.”

12 new offices within the first two years and hundreds of cases later, Percy Martinez Law grew and dominated Florida while Percy got to spend more time with his family. After many fruitful years I was faced with yet another difficult decision.

The decision that had rattled my brain for years was whether I should expand the agency. Expanding felt like a quiet betrayal of the man who took a chance on me. So I found a middle ground and built the expansion around a promise. Argota Marketing only works with one personal injury firm per metro. We do not work with your competitors because we believe in loyalty. That same loyalty is what started everything.

Today, I build alongside my brother Daniel, turning what it took to grow one of Miami’s top personal injury firms into the same kind of growth for firms in other cities.

Here is what that means for you.

When you hire Argota, you are not renting a piece of the agency’s attention. You get people who have already done the hardest possible version of this, alone, and won. You get an agency that will never work with competitors, and if we are doing our job, you will barely hear from us. Our longest standing clients are usually too busy on family vacations to check in. That’s how we tell we’re doing a great job.

I already burned my boats, so you do not have to gamble with yours.