Josh Alexander
J. Alexander Law
In their words
Josh’s words drop in here once he has approved them.
CLIENT QUOTE PENDING
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Law firm marketing and intake services that generate revenue.
We rebuild your marketing and show you where every signed case comes from. Six services, measured on one number: cost per signed case.
5.025 verified Google reviews
Our Clients
We rebuild your marketing while we find where the cases went.
You’re busy already, you don’t need to be monitoring your leads and wondering if your marketing team or intake team is at fault for lost cases. We relieve that headache.
Our Core Services.
PPC for lawyers
Pay for the clicks that end in a signed case.
Quick solutions
- Google Ads, Local Services Ads and Microsoft Ads, measured on cost per signed case
- Keyword and search term testing that cuts the spend that never becomes a case
- Media billed at cost with the invoices shown, listed separately from our fee on every invoice
SEO for lawyers
Rank for the searches that end in a signed case.
Quick solutions
- Technical, local and on-page SEO, with content briefs built from what the top five ranking pages leave out
- Rankings and Map Pack checked across a geographic grid of your money terms
- AI search (GEO), measured by whether AI answers cite the firm
Law firm web design
A site built to convert, and your firm owns it.
Quick solutions
- WordPress on your own hosting. You keep the domain, the site and the content, with no proprietary platform to buy your way out of
- High converting website optimized for SEO
- Bilingual builds written in Spanish for the market, never machine translated
The Argota Audit.
A law firm marketing and intake audit: 30 days of measuring what’s producing cases and what’s losing them.
The audit goes through the services you are already paying for at your firm. We test what is losing you cases and money, then hand you a written report, access to all the data we’ve found, and a business plan to fix any kinks in your firm’s armor.
What we test
- PPC keywordsWasted spend
- SEO page healthTechnical audit
- Web designConversion + functionality
- IntakeScored call by call
Intake testing runs only with your managing partner’s written authorization, signed before anything starts. Calls record through your own call tracking system, never a third party recorder.
Additional Servicesoptional
Custom AI Tools
Public Relations
Reputation Management
AI / GEO
Newsletter
Meta Ads
Intake
CRM Implementation
Traditional Advertising
OTT Streaming TV
Social Media
Production & Creative
“Four law firms, four different states. Percy started with essentially nothing and grew into one of the biggest medical malpractice firms in Florida. What changed was never the traffic; it was knowing what a signed case actually cost.”
Jorge Argota · Founder & CEO, Argota Marketing · Miami, FL
20 years of combined experience · Paralegal · Marketer · CEO
Certified By
Law firms pick us because we turn their lead system from this…
…into this.
One line, start to finish. A lead arrives, someone answers it, the answer gets scored, and the outcome is written down whichever way it goes. At the end of the month you can say what a signed case cost and where it came from.
Start with the auditWe spent ten years answering the intake line and running the marketing behind it.
Started in Florida, expanded to Texas and New York. Signed cases, not vanity metrics.
+15+
Firms served
Personal injury firms nationwide
+$18M+
Ad spend managed
Google + LSA + Microsoft across all firms
+2M+
Qualified clicks delivered
Tracked end-to-end, from click to call to signed case
5.0
Average Google rating
25 verified Google reviews as of Q1 2026
Case studies: four law firms, real work, real feedback.
This page features four law firms the team has worked with. Each example includes the firm’s live website and, where available, feedback from the client in their own words. No stock examples. No invented testimonials.
Percy Martinez
Percy Martinez P.A.
In their words
I gave him a $500 budget to start. In three months I was on the first page of Google. Ten years later I have not stopped getting calls.
Percy Martinez
Jorge L. Flores
Law Offices of Jorge L. Flores
In their words
Jorge’s words drop in here once he has approved them.
CLIENT QUOTE PENDING
Scott Iseman
Iseman PLLC
In their words
Scott’s words drop in here once he has approved them.
CLIENT QUOTE PENDING
Also on the roster
Miami Cruise Ship LawyersMaritime PI · Federal jurisdiction
The federal court angle most firms misread. Cruise injury cases route to federal court in Miami no matter where on the ship the passenger got hurt. The positioning was built around that jurisdiction, not the cruise port. Inbound from passengers anywhere in the country.
Ranks first page · “Miami cruise ship lawyers”Property Claim GroupStatewide Florida · Insurance disputes
A traffic curve that follows the storm season. Multi peril insurance disputes built around the rhythm of Florida weather events. Hurricane damage, flood claims, roof denial. The volume curve climbs every June, stays elevated through November, then resets.
Jun → Nov · hurricane season, where the model multipliesOur clients see every number we see.
You see the same numbers we see. Every account stays in your name, every call recording is yours, and the invoice separates what we charge from what the media costs.
Straight shooters. Told me one of my ideas was a waste of money and explained why. I didn’t love hearing it but I needed to hear it. That’s the kind of honesty you can’t buy.
Sarah White
Verified Google review
I’ve been in practice for 22 years and I’ve never had someone explain digital marketing to me in a way that didn’t make my eyes glaze over. First time for everything I guess.
John Wall
Verified Google review
I wasn’t even sure what I needed when I reached out. Just knew something wasn’t working. They helped me figure out the problem before even talking about solutions. That stuck with me.
Sean Wallace
Verified Google review
Honestly? I called expecting to get a junior person reading off a script. Got someone who clearly lives and breathes this stuff. Asked me questions nobody else had thought to ask. Made me rethink a few things I thought I had figured out.
Teddy Bennett
Verified Google review
Services, answered.
Do I have to take every service at once?
No. Every service on this page runs on its own. Most firms start with the audit, then add services once the findings are in. The Fractional CMO engagement exists for firms that want one team running all of it.
Which service should I start with?
The audit. It runs thirty days and measures your marketing and your intake side by side. Your new site is built during those same thirty days, so starting with the audit does not mean starting with a wait.
What is AI / GEO and why does it matter for a law firm?
People ask ChatGPT, Perplexity and Google’s AI results for lawyer recommendations before they ever open a website. AI / GEO is the work of getting your firm cited in those answers: structured data, clean entity markup, and pages written so an assistant can quote them.
How are pricing and contracts structured?
Programs are scoped for your firm on the discovery call, service by service, and itemized so you can see every line. Media is billed at cost with the invoices shown, listed separately from our fee. Every account, and everything we build, stays in your firm’s name.
Will you work with a competing firm in my practice area?
No. One firm per practice area, per metro, written into the engagement. If your seat is taken we will tell you on the call.
How do I know if my current vendors are doing a good job?
Start with the audit. We test your PPC keywords, your SEO page health, your web design and your intake, then hand you a written report and all the data behind it. You keep your current agency and get an honest read on it.
Do you work with firms outside of Florida?
Most of the roster is Florida and the operation runs out of Miami. Out-of-state firms are taken case by case on the discovery call, and advertising compliance is checked against your own state bar’s rules before anything is published.
Tell us what is broken. We will tell you what to fix first.
Running the firm is the job. Managing your own leads, second-guessing the intake, and paying for marketing channels nobody can tie to a signed case is a headache you never billed for. Send us what you are running. We will audit all of it and name what to fix first. If nothing needs changing, we will say that too.
Reply within 24 hours
Confidential
Jorge Argota · Founder
Over 10 years in Florida legal marketing, most of it inside a Miami firm. $18M+ in ad spend managed across 15+ law firms.