In a world filled with empty promises, our paid ad results for personal injury lawyers have generated millions in case value. We provide you with quick transparent reporting and actionable workflows; you are never in the dark. In a world of pretenders, you can rest easy knowing where your budget is going.
5.0 on Google25 verified reviews
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These are the paid placements a potential client sees before they ever reach an organic result. If your firm is not in them, the one that is gets the call.
The leads you get here range from $200 to $500. For context, for a car accident lawyer one out of five will be a signed case. So on average expect to pay $3,000 per signed case. You will get low, mid and high quality leads, since you’re the first result; the chances of people contracting a previous lawyer are lower here. However, the budget needs to be there in order for this to work efficiently.
With Google Search ads there is more volatility in your cost per signed account. You do have more control over the account, meaning more human intervention. Typically, from my experience a cost per signed account for car accidents is around the $2,000 mark. But it needs a tremendous amount of work; consistent management is key to a successful campaign here.
While everyone hypes it up and claims this to be the superior alternative to Google, they couldn’t be more wrong. A lot of spam, low quality leads exist here. It does have its merits if your organic is working well, but if your organic is not, I wouldn’t really push this channel unless all other channels have been exhausted. Cost per lead here is cheap, around $30 to $80, but the cost per signed account varies wildly based on the creative and organic, so giving you a number is impossible since it’s based on the performance of your creative and organic.
Microsoft Ads covers Bing and its partner network; the quality of leads is solid. The same campaign structure carries over from Google, so it costs little to run alongside it. So this channel is actually pretty good for personal injury lawyers. I’d rate it 8/10. The cost per signed account is around the same cost; however, the quality, meaning the value of the cases, tends to be higher.
So this is a marketing medium I usually only suggest once your personal injury law firm has an established presence; it pairs well with your digital efforts, but it needs to make sense from a strategic point of view. Think of running digital radio ads for personal injury firms as a supplement, not the solution.
For personal injury lawyers with an established brand, the gimmick stands out in CTV. Much like the digital radio ads, it works well with digital, but again it has to be done properly. Meaning, for example, that QR code on the screen should take them to a landing page and funnel them into leads. These can be nurtured, or they can turn into direct clients. While the odds of that happening solely with CTV are small, you need to have the clout to back it up. People love doing research and comparing with other firms.
Local Services Ads
Google Screened, above the map
Google Search Ads
Paid results, above the organic listings
Meta and social placements
Feed and reel placements
Microsoft Bing Ads
Paid results across Bing and its partner network
Digital Radio
Streaming audio and the open web
CTV Ads
Connected TV and streaming screens
Our goal is not clicks or engagement but your actual ROI, we do this by measuring the quality of leads through a proprietary matrix and refine the campaign to match the intent. This is an ongoing filtering process, which lasts for the duration of the campaign.
Before Argota With Argota
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We help solve complex paid advertising marketing campaigns for personal injury firms. We help you determine what your cost of leads is, what your cost per signed case is, and from there we can build out sophisticated campaigns which make the most sense from a budget perspective. We are more like your Fractional CMO / PPC team; we give you transparent reporting, meaning we can go through the campaigns, you and I, and see what’s working and what’s not.
Our digital advertising speaks for itself; accolades and awards just aren’t our thing, I am sure you understand. In the end it is all about results and cases signed.
High converting campaigns you can trust.
Getting leads is one thing, but transparent reporting is equal.
CTV ads that perform for personal injury lawyers.
Google Adwords needs to make sense financially; we do that by tracking your signed cases.
Personal injury ads should do more than generate traffic and engagements. We help your personal injury firm by identifying and improving the campaigns, keywords, and ads. The metrics we care about are signed cases and the return you get.
See if you qualify01
You see exactly what Google, Microsoft, Local Services Ads, or any other platform charges. We do not add a hidden percentage to your media spend or bury platform costs inside a bundled management fee; it is always 15% of whatever your total ad spend is.
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We have seen providers purposely withholding access to previous marketing data sets which are essentially yours. Which is why we decided it’s best if your firm owns the ad accounts, conversion tracking, campaign history, call tracking data, audiences, and landing page assets from day one.
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We work as or with your intake team to identify which leads were qualified, which became consultations, and which signed. That gives us a clearer picture of how our marketing efforts are impacting your bottom line.
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There are no long term contracts designed to keep you locked in. We work month to month because it is the right thing to do. We understand Legal PPC has its fluctuations but we convey all of the expectations beforehand. In the end we are a performance marketing agency and we wear that proudly.
SEO for lawyers
PPC for lawyers
Jorge Argota · Founder & CEO
Jorge Argota spent ten years inside one firm, starting on the intake line at a Miami medical malpractice practice and ending up running its marketing. Argota Marketing is that decade, turned into an agency.
Learn more about usServing personal injury and criminal law firms across the U.S.
Spent over 20 years in digital advertising
Average Google rating, 25 verified reviews
5.0 on Google25 verified reviews
One discovery call. We open your accounts together, show you what is working and what is wasted, and tell you what we would change first.
