“I gave him a $500 budget to start. In 3 months I was ranking on the first page of Google. Ever since then I’ve been getting nonstop phone calls and picked up numerous memorable cases.”
Law firm marketing, tuned by practice area.
Eight practice areas, eight different playbooks, one ownership model. You own every asset from day one.
Over $240M+ collected for attorneys. One firm per practice per metro.
Each practice area gets its own playbook.
CPC, case values, intake behavior, and even AI overviews change by practice and market, so each page is built specifically for that mix. Start with the practice that matches your firm.
Personal Injury
Case driving campaigns that capture high intent clients at the moment they search.
Read moreMalpractice
Authority led content and targeting that reaches injured patients researching their options.
Read moreMass Tort
Scalable lead gen built to qualify claimants and fuel high volume dockets.
Read moreImmigration
Trust signals beat raw keywords. Bilingual site architecture is default.
Read moreFamily Law
Empathetic, trust building campaigns that turn sensitive searches into booked consultations.
Read moreCriminal Defense
Discreet, fast response marketing that connects defendants with your firm first.
Read moreBankruptcy
Seasonal traffic. Q1 peaks. Chapter 7 vs 13 segmentation drives keywords.
Read moreEstate Planning
Long sales cycle. Trust content closes. Wealth tier audience targeting.
Read moreTwo med mal firms. One marketing playbook.
Both started with small budgets and built them into market leadership. Different cities, different specializations, same approach to tracking and ownership.
“Moved from an $800 per month FindLaw template to a site he owns outright. Hit number one in the Kendall Map Pack inside 5 months against incumbent firms with 10x the budget.”
Six partners. One operator on the phone.
Notes from managing partners, owners, and intake leads at firms inside the Argota roster.
“Three agencies in eight years. Jorge is the first one who showed me which keyword paid for which signed case. The reporting alone changed how I budget.”
“Twenty years inside FindLaw. The first month off that platform we ranked for terms the old vendor said were impossible. Map Pack number one in five months.”
“He told me the math did not work for my market and to wait six months. No other agency has ever turned my money down. That is why we eventually signed.”
“Same budget as my last shop. More than double the signed cases inside six months. The weekly Friday brief is the thing my partners read first.”
“Spanish copy that reads like a Miami firm wrote it. My old agency was running Google Translate. The bounce rate dropped 28 points after the rebuild.”
“My intake numbers were fine. Jorge said the leak was inside my Quality Score. He was right. Cost per click dropped 41 percent in week three.”
“Three agencies in eight years. Jorge is the first one who showed me which keyword paid for which signed case. The reporting alone changed how I budget.”
“Twenty years inside FindLaw. The first month off that platform we ranked for terms the old vendor said were impossible. Map Pack number one in five months.”
“He told me the math did not work for my market and to wait six months. No other agency has ever turned my money down. That is why we eventually signed.”
“Same budget as my last shop. More than double the signed cases inside six months. The weekly Friday brief is the thing my partners read first.”
“Spanish copy that reads like a Miami firm wrote it. My old agency was running Google Translate. The bounce rate dropped 28 points after the rebuild.”
“My intake numbers were fine. Jorge said the leak was inside my Quality Score. He was right. Cost per click dropped 41 percent in week three.”
Three questions before you call.
What if my practice area is not on the list?
The 8 areas on this page have dedicated marketing pages because they are the ones I have built content libraries and tracking templates for. Adjacent practices (wrongful death, nursing home, product liability) are usually a fit. Practices far outside the list (tax, IP, corporate transactional) I will refer you to someone with actual specialization.
How does “one firm per practice area per metro” work?
Once you sign, no other firm in your direct practice area can work with me in your metro. Miami med mal is one slot. Miami PI is a different slot. The exclusion is contractually defined by practice area and geography, so there is no ambiguity about what counts as a direct competitor.
How long until this produces signed cases?
Paid channels produce signed cases within 30 to 90 days because they bypass the ranking timeline. Organic SEO and AI citation visibility take 6 to 12 months for compound results. Cost per signed case stabilizes by month four for most practices.
Pick your practice area. See if your market is open.
Two minutes to submit, one business day for a written response. We map your current marketing to your signed case math and send a written plan.
Request a practice area audit →Related: Law firm SEO · Law firm PPC · Web design · AI search · Review management


