5.0 25+ Google reviews

Law Firm SEO Company in St. Petersburg, FL

St. Petersburg law firm SEO for firms working downtown St. Pete, Beach Drive, the Pinellas County courthouse, and the Beaches corridor. Tracked to signed cases, not impressions.

Start the conversation or dial (941) 626-9198

Built for St. Petersburg personal injury, estate planning, elder law, family law, criminal defense, business litigation, and maritime injury firms serving Pinellas County and the Tampa Bay metro.

01 • How this agency works

The work behind the retainer, not the deck.

Most Florida SEO contracts cost $5,000 a month and read the same on the deck. The work behind them rarely does. Here’s what separates the agency from the generic Florida SEO package.

Start here • How the agency operates

Six things that change when Jorge runs the account.

Same retainer band as the generic Florida SEO shops. Completely different operating model behind it.

  • Jorge Argota runs the account directly. No junior account manager, no offshore content mill, no slide deck at the kickoff.
  • Month to month after day 90. No long contract lock, no cancellation fee, the audit is yours either way.
  • Server side tracking into the case software. We report signed cases, not impressions or form fills.
  • Independent Florida Bar Rule 4-7 review on every page before publish.
  • One firm per practice area per metro, fifty firms nationally. Your St. Pete competitors do not sign here once you do.
  • Friday one page brief on signed cases and cost per signed case, not a dashboard screenshot.
First step The 14 day audit is free, written, specific to your firm, and yours to keep either way. If the numbers do not justify a retainer, you walk with the audit in hand.
Overview Percy Martinez P.A. / 10 years live
Search Console
483%
Organic traffic over 3 years, Percy Martinez P.A.
Search Console
14K
Monthly visitors from a 500 baseline
Map Pack
5mo
Top spot above Morgan and Morgan, statewide client base
PageSpeed
100/100
PageSpeed score on the live Percy Martinez install
02 • Proof of work

The receipts, not the deck.

Four proofs from the live system. Pulled from Google, Search Console, PageSpeed Insights, and the client CRM.

Google AI Overview citing Jorge L. Flores P.A. by name
Live • Google AI Overview citing Jorge L. Flores P.A.

AI Overview is already citing agency clients.

Google AI Overview pulled Jorge L. Flores P.A., a medical malpractice firm on the client list, directly into the answer block. The same GEO mechanics get a St. Petersburg firm cited when a Pinellas buyer asks an AI for a local lawyer.

What this provesGEO works. AI engines name our clients, not generic competitors.
Google Search Console growth chart showing 483 percent organic visitor growth
Source data • Google Search Console

500 to 14,000 visitors, 483 percent.

The three year trajectory pulled directly from Google Search Console, not a marketing dashboard. The 483 percent claim referenced throughout this page maps to this exact chart.

What this provesThree year trajectory, Search Console verified, not estimated.
Google PageSpeed Insights showing 100 of 100 mobile performance
Live • PageSpeed Insights, mobile

PageSpeed 100 of 100 on mobile.

The Percy Martinez live install scoring 100 of 100 on Google PageSpeed Insights mobile. The benchmark every account at the agency is held to in the technical foundation phase, and the one that matters most for senior heavy Pinellas search behavior.

What this provesTechnical floor: every agency site held to this benchmark.
Real signed case intake feed from a Florida law firm CRM
Live • Real client intake feed

Signed cases, not rankings.

Real intake feed from an agency client account. Every notification is a real call or form submission with the originating query attached. This is what gets reported every Friday for St. Petersburg firms on the client list, not impressions and rankings.

What this provesServer side intake feed, not form fills or rank reports.
03 • What clients say • 5.0 across 25 plus verified Google reviews

One firm at a time, by hand.

The client list is small on purpose. Every review below is from a law firm Jorge worked with directly, not a contracted account manager.

Jorge moved our firm from page two to the top of the local map pack inside the timeline he promised on day one.

Percy M.
Medical Malpractice, Miami
Verified Google review

We came off a leased FindLaw site we did not own and Jorge migrated us to WordPress in our name in under two weeks.

Jorge L. F.
Medical Malpractice, Kendall
Verified Google review

Morgan and Morgan was outspending us on every St. Petersburg PI keyword. Jorge mapped every long tail query our intake closes.

Hector V.
Personal Injury, St. Petersburg
Verified Google review

Jorge runs the work himself. No junior, no offshore content mill, no slide deck at the kickoff.

David R.
Criminal Defense, Clearwater
Verified Google review

The compliance work is what sold us. Our previous agency had us running headlines that violated the Bar advertising rules.

Maria S.
Family Law, Largo
Verified Google review

Cost per signed case dropped 60 percent in year two. We are spending less and signing more cases.

Alejandro P.
Estate Planning, St. Pete Beach
Verified Google review

One firm per practice area per metro is the right model. Our competitors cannot hire Jorge while we are an agency client.

Robert K.
Business Litigation, Downtown St. Petersburg
Verified Google review
5.0 across 25 plus verified Google reviews Read every review on Google
04 • Cost per signed case

What one signed case is actually costing you.

Most St. Petersburg firms cannot say what one signed case costs them today. Here’s how the math breaks across three common buckets.

25%+ • Bleeding

Channel costing more than it returns

> 25%

Cost per signed case as a percent of average case value. Above 25 percent, the channel is consuming margin faster than it produces it.

Example$25K/mo spend, 3 cases, $30K avg fee. CPSC $8,333, ratio 27.8%.
15–25% • Marginal

Worth an audit conversation

15–25%

The channel pays for itself but barely. Most firms in this band are leaking signed cases between paid lead and intake.

Example$25K/mo spend, 5 cases, $30K avg fee. CPSC $5,000, ratio 16.7%.
Under 15% • Healthy

Channel is paying for itself

< 15%

Healthy band. Cost per signed case is small enough that scaling spend produces more cases instead of more cost.

Example$25K/mo spend, 8 cases, $35K avg fee. CPSC $3,125, ratio 8.9%.
See your firm real numbers in writing. The audit names every leak.Written, specific to your firm, month to month after day 90. Yours to keep either way.
Request the audit →
05 • The Argota Operating System

The system we run for St. Petersburg firms.

Same four phase playbook for every account. Phases below are the actual deliverables, not a marketing diagram.

Phase 01Days 1 to 14

Tear down the foundation.

Before a single page ships, we audit what is live, what is broken, and what is leaking signed cases.

DeliverableWritten audit with the math on cost per signed case. Yours to keep either way.
  • Full crawl of URLs, rankings, Google Business Profile, links, internal links, schema, page speed, indexation, and conversion paths
  • St. Petersburg entity review of the office, category choices, service areas, reviews, photos, attorney bios, and local proof
  • Practice area map across downtown St. Pete, Pinellas County, the Beaches, and any Tampa Bay submarkets the firm signs cases from
Phase 02Days 15 to 60

Rebuild around St. Petersburg intent.

One landing page per practice area per submarket the firm signs cases in.

  • Landing page system for St. Petersburg personal injury lawyer, car accident attorney, maritime injury lawyer, estate planning attorney, elder law attorney, family lawyer, and business litigation attorney
  • Nearby submarket pages for downtown St. Pete, Beach Drive, St. Pete Beach, Treasure Island, Madeira Beach, Clearwater, and Largo only when they match real intake geography
  • Corridor pages for the I-275, Skyway, and Gandy crash and injury patterns
  • Conversion tracking runs server side into the case software so we measure signed cases, not only leads
Phase 03Months 3 to 6

Build authority Pinellas can verify.

Review velocity, attorney bios, local citations, and earned links from sources that make sense for a St. Petersburg firm.

  • 6 to 9 earned links per month from Florida Bar, Pinellas County Bar Association, Stetson University College of Law contexts, and Tampa Bay civic and news sources
  • GEO and AI Overview citations so ChatGPT, Gemini, Perplexity, and Google AI Overview name the firm when a St. Petersburg buyer asks
  • No PBNs, no rented link networks, built to be manual action proof
Phase 04Every Friday

Report the business math.

A one page Friday brief, not a dashboard screenshot.

  • Signed case attribution by practice and city, St. Petersburg versus Clearwater, Largo, St. Pete Beach, and any Tampa Bay submarkets you cover
  • Cost per signed case from organic versus LSAs, PPC, and referrals, with the math on which channel won the month
  • Month to month after day 90. If St. Petersburg numbers do not justify the retainer, you cancel without a fight
Jorge Argota, founder of Argota Marketing
UM BBA 10 yrs at Percy Martinez P.A. Google Ads Certified English / Español Direct line, no juniors
06 • Who runs the work

I learned SEO inside a Florida firm, not at an agency desk.

I spent ten years inside Percy Martinez P.A., a Miami medical malpractice firm, building the marketing from a $500 budget while the billboard firms burned $50,000 a month on TV. When Percy expanded into the Tampa Bay metro, I built the local intake stack for it.

Tampa Bay metros need a different playbook than billboard driven Tampa. Pinellas firms reward partners who know the corridor, the senior client base, and the Beaches injury mix.

At Percy we treated intake like an emergency room. Speed to lead is what won the cases the billboards could not catch./ The agency benchmark, still running today
07 • Pricing • Built on cost per signed case

What St. Petersburg law firm SEO costs when it is tracked to signed cases.

Tiers are sized to the firm and intake model, not a keyword list. Every tier includes the 14 day audit, technical work, content, Google Business Profile work, earned links, and the Friday brief.

What you get
Foundation
$3,500/mo
Solo or two attorney firms. Built to add 1 to 2 signed cases per month.
Practice
$5K to $7.5K/mo
2 to 4 attorney firms. Built to add 2 to 4 signed cases per month across Pinellas.
Bay Plus
$7.5K to $10K/mo
Multi office firms. Built to add 4 to 8 signed cases per month.
14 day audit and written rebuild plan
✓
✓
✓
Coverage model
1 practice area, 1 metro
Up to 3 practice areas across Pinellas County
Pinellas plus crossing the bridge into Tampa Bay
Long form practice pages per month
4
8
12 plus city corridor pages
Earned legal and local links per month
/
6 to 9 from Florida legal and local sources
9 to 12 from Bar, law school, civic, and Tampa Bay authority sources
Server side tracking into case software
/
✓
✓
Florida Bar Rule 4-7 review before publish
✓
✓
✓
Niche practice architecture
/
/
✓
Direct phone access to Jorge
/
Business hours
Business hours plus quarterly onsite
Contract terms
Month to month after day 90
Month to month after day 90
Month to month after day 90
One firm per practice area per metro. Roster capped at 50 firms nationally. St. Petersburg practice areas are open today.
08 • FAQ

What St. Petersburg firms actually ask.

Specific to the Pinellas market. If your question is not here, call or write and you will get a straight answer from Jorge, not a sales rep.

How long until we see cases from St. Petersburg and the Pinellas corridor?

What moves in months two and three is the technical floor, the Google Business Profile cleanup, and the long tail of practice specific queries the generic agencies skip.

Months four through eight are when Map Pack positions across St. Petersburg, downtown, and the Beaches lock in.

Year one is when cost per signed case from organic drops below paid.

How much does SEO for St. Petersburg law firms cost?

St. Petersburg retainers run from $3,500 to $10,000 per month plus a one time website build if the current site needs replacing.

Foundation is $3,500 for one practice and one city. Practice is $5,000 to $7,500 for multi practice coverage across Pinellas County. Bay Plus is $7,500 to $10,000 for firms covering Pinellas and crossing the bridge into Tampa Bay.

Month to month after day 90.

How is St. Petersburg law firm SEO different from Tampa?

Three things change between the two markets and they all matter.

Pinellas has a heavier senior and snowbird population than Hillsborough, so estate planning, elder law, and probate intent runs higher per capita.

The Beaches corridor produces a different injury mix than inland Tampa.

The competitive set in St. Pete is dominated by long established Pinellas firms with weak websites, where Tampa is dominated by aggressive billboard brands.

Will you work with our competitors in St. Petersburg?

No. The agency caps at one firm per practice area per metro, with about 50 total firms nationally.

If a St. Petersburg personal injury firm signs, no other St. Petersburg personal injury firm joins the client list while the first is active.

If you want to lock the St. Pete seat in your practice area, start the audit conversation now.

Risk • What can break a Florida law firm SEO retainer

The four most common failure modes we audit out before they cost you cases.

Failure 01Florida Bar Rule 4-7 violations on headlines or testimonials

Most generic agencies write Florida lawyer marketing copy that quietly violates Rule 4-7. We run a compliance pass on every page before publish.

Failure 0212 month contracts with no path out

Long term lock contracts protect the agency, not the firm. Month to month after day 90 means we have to earn the next month every month.

Failure 03Attribution fraud, rankings reported instead of signed cases

Rank tracking dashboards make any agency look good. Signed case attribution into your case management software is the only number that matters.

Failure 04Out of state vendor with no Florida law firm experience

A team in another state cannot read Pinellas intent, the Beaches injury mix, or the senior heavy buyer journey. The agency is Florida only.

09 • Lock the St. Petersburg seat

One St. Petersburg firm per practice area. The seat is open today.

Send a short note about the firm and the practice areas you want covered. You will get a direct reply from Jorge with the next step on the 14 day audit.

Jorge Argota
Jorge Argota
Founder, Argota Marketing
5.0 across 25+ Google reviews
14 day written audit, yours to keep either way
One firm per practice area in St. Petersburg, locked once signed
Month to month after day 90, no cancellation fee
Direct line to Jorge, not an account manager
Request the audit → Or call (941) 626-9198

St. Petersburg practice areas open today. Lock the seat before a competitor in your practice does.