Law firm web design · Miami-Dade, FL
Miami Law Firm
Website Design.
Bilingual websites for Florida law firms, built on WordPress under the firm’s own hosting account so nothing locks the work to my agency. Every page reviewed against Florida Bar rules before it ships. The same person who builds your site is the one who answers the phone when something needs to change.
What an Argota website
actually does.
An Argota build is engineered around the four things that decide whether a law firm site earns its cost back: real bilingual architecture, practice pages structured to convert, Florida Bar compliance in the template, and reporting that connects every signed retainer to the page that produced it.
Every page exists twice, once in English at its own URL and once in Spanish at its own URL, with hreflang tags telling Google which is which. The Spanish copy comes from a native Cuban speaker who has also handled intake calls in Spanish for a decade. Forms, phone routing, and email confirmations all carry through in whichever language the client started in.
A typical law firm site converts somewhere between one and two percent of its visitors into actual leads. The architecture I use targets five to seven percent through deliberate work on call placement, intake form length, mobile load speed, and how the practice page is structured to move someone from skeptical reader to phone call. Design quality matters, but only as a vehicle for that math.
Day one audit: the four problems we almost always find.
Four problems surface inside the first 48 hours of almost every audit I run on a law firm website. Listed below in the order they tend to show up.
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×
Site is locked to a proprietary platform.
Wix, Squarespace, GoDaddy templates, or an agency CMS that you cannot leave without rebuilding from scratch. You do not own your stack. Migrate to WordPress with full content and SEO equity preserved, on your hosting account that you control. -
×
Spanish content is a translate widget, not real architecture.
Google Translate dropdown bolted onto an English site, no Spanish URLs, no hreflang tags, no Spanish schema markup. Half the Miami market is invisible to your firm. Full Spanish versions of every page, written by a native Cuban speaker, with proper hreflang and Spanish-language structured data. -
×
Practice area pages are templated blurbs, not conversion pages.
One 500 word page per practice with the same structure as 15,000 other Florida firms. The page does not actually persuade anyone to call. Each practice rebuilt around the structure that converts in Miami: problem, process, proof, contact. -
×
Florida Bar 4-7 compliance was never reviewed.
Superlatives in headlines, missing testimonial disclaimers, undisclosed office address, past-result claims without context. Each one is a bar counsel exposure waiting to happen. Every line of copy reviewed against Rules 4-7.11 through 4-7.22 before launch, with disclaimers and disclosures built into the template structure.
The Argota
Web Design
Process.
Four phases, run in fixed order on every project. Two for figuring out what to build. Two for building and shipping it. Optional ongoing care plan after launch is separate, not part of the build.
Discovery and strategy.
Two week kickoff to lock the firm goals, case mix, competitor set, bilingual scope, practice area priority, and budget. The output is a written project plan with timeline, deliverables, and locked scope before a single page gets designed.
Architecture and UX design.
Sitemap, navigation, practice silo structure, and the conversion path from first visit to intake form. Every practice area gets its own architecture before a single page is wireframed. Skipping this phase is the most common failure pattern in agency builds, and it is why so many sites ship beautifully and convert poorly.
Design and content.
Wireframes, mockups, English content drafts, native Spanish content (written by a native Cuban speaker, not Google Translate), Florida Bar 4-7 compliance review, and attorney bios with photos. This is the longest phase because it is the phase that determines whether the site converts.
Build and launch.
WordPress development, schema deployment (LegalService, Attorney, FAQPage, BreadcrumbList), technical SEO QA (Core Web Vitals, mobile rendering, accessibility), DNS cutover, and 301 redirect mapping so every old URL still resolves cleanly to its new home. The launch is rehearsed before it is run.
Rankings tell you a page exists.
Signed cases tell you it works.
Get the framework applied to your firm.
A free audit, returned in 14 days, that walks through what your current site does well, where it leaks, and what a rebuild would actually need to address. Whether we end up working together or not, the report is yours to keep.
What’s
included.
Five components ship in every build. The first two carry most of the conversion lift, the other three handle compliance, technical foundation, and AI-era visibility. Strip any one of them out and the site starts behaving more like a brochure than a working asset.
Full Spanish versions of every page, hreflang tags, Spanish schema markup, and Spanish content written by a native Cuban speaker. Not a Google Translate widget. Not machine-translated content with grammatical errors. Every intake form, CTA, and phone system supports both languages end to end.
Every practice gets a dedicated page with the structure that converts in Miami: problem, process, proof, contact. PI, criminal, family, immigration, and business pages each follow the framework, not a 500-word blurb that ranks for nothing and persuades no one.
Core Web Vitals, mobile-first rendering, LegalService schema, Attorney schema, FAQPage schema, BreadcrumbList schema, and site speed. The site is built to rank from day one, not retrofitted later.
Every line of copy written to Florida Bar Rules 4-7.11 through 4-7.22. No superlatives, proper testimonial disclaimers, office address disclosure, past-result frameworks. No bar counsel rewrite after launch.
FAQPage schema, direct-answer formatting, named attorney attribution, structured content blocks. Your site is built to be cited in Google AI Overviews and ChatGPT from launch day, not bolted on as an upsell six months later.
Web design by practice area.
Design strategy changes by practice area because the client psychology changes. A Brickell immigration attorney needs different site architecture than a Hialeah PI firm, which needs a different approach than a Coral Gables family law practice.
How much it costs.
Three tiers, exact published ranges instead of the usual “contact us for a quote” routine. Optional care plans run on top, separately. The site is built on infrastructure the firm owns, so leaving the engagement does not mean rebuilding the site.
- 8 to 12 page website
- English only
- 1 to 2 practice areas
- Basic schema + SEO
- WordPress on your hosting
Best for: Solo attorneys, single-practice firms, estate planning boutiques.
Launched in 4 to 6 weeks
- 15 to 25 page website
- Bilingual Spanish + English
- 3 to 4 practice areas
- Native Spanish content
- Full schema + CRO
Best for: Small Miami firms in family, criminal, or immigration practice.
Launched in 8 to 10 weeks
- 30 to 50 page website
- Full bilingual architecture
- 5 plus practice areas
- Neighborhood landing pages
- Custom design + branding
Best for: Mid-size Miami firms, multi-practice operations, growth-focused attorneys.
Launched in 10 to 14 weeks
Monthly care plans (optional). $150 to $500 per month after launch covers managed hosting, security monitoring, weekly backups, plugin updates, and minor content changes. Self-host and self-manage if you prefer. The site belongs to you. If you want ongoing SEO to rank the site after launch, that runs $2,500+ per month separately.
Built for Miami,
not for everyone.
Agency portfolio pages tend to live in abstractions. What follows is the actual work.
Percy Martinez P.A. three rebuilds, zero lost rankings.
Three full website rebuilds over ten years (2016, 2022, 2025), each one done with proper URL migration and 301 redirect mapping so the firm never lost a single ranking through any of them. The architecture treats intake like an emergency room, with a 5 minute response target and call tracking wired into the case management system, because that is how a Miami medical malpractice firm actually converts leads into signed retainers.
Illustrative example; past performance is not a guarantee of future results.
What makes this different.
What national agencies and template shops do differently from this build, and why those differences show up in the work.
Native Spanish, not machine-translated.
I write the Spanish copy. Cuban-American, bilingual since childhood, with a decade of intake-desk experience in two languages. Tu sitio suena como alguien que realmente habla el idioma. Translated widgets read like translated widgets to anyone who actually speaks Spanish, and the firm pays that cost in lost calls.
Miami-based, not outsourced.
I live and work in Miami-Dade. Meetings happen in person if that is what the firm prefers. Design and development sit with the same person doing strategy, instead of getting forwarded to a team in another timezone whose first question is how to spell Hialeah.
FL Bar 4-7 built into every template.
The compliance review is the last step before publish, not an afterthought. Rules 4-7.11 through 4-7.22 govern what a Florida law firm can say in advertising, including websites. Superlatives, testimonial format, office disclosure, and result claim structure all get checked before the firm has to deal with bar counsel asking the same questions.
AI Overviews readiness as base service.
AI Overview citation eligibility is part of the standard build, not an upsell six months later. That means FAQPage schema, direct-answer paragraph structures, named attorney attribution, and content blocks that ChatGPT and Google’s AI features can actually parse. Sites built without this layer in 2026 are increasingly invisible to the surfaces that now sit above the organic results.
You own the site.
The site sits on the firm’s own hosting account, with the firm’s domain, on a clean WordPress install. No proprietary CMS, no shared dashboard that disappears when the engagement ends. Walking away is a possibility I plan for from day one, because retainers should hold themselves up on the work, not on a contract clause.
Miami web design is on the open roster.
I run a national roster of 50 firms total, with one firm per practice area per metro. When the slot is taken, no other firm in that market gets the same playbook. Florida medical malpractice is closed (Percy Martinez P.A. locked the slot statewide).
Miami-Dade, FL · Web design + ongoing care (one firm per practice per metro)
First qualifying firm wins per practice area. Bilingual architecture, native Spanish content, Florida Bar compliance built into the template.
- Bilingual builds, FL Bar 4-7 compliance, AIO readiness, WordPress on your hosting
- Free feasibility audit before any commitment
- Slot locks the moment the math pencils out and you sign
Florida medical malpractice
Locked statewide by Percy Martinez P.A. and Jorge L. Flores P.A. for over a decade. No other Florida med mal firm will be accepted into the roster.
- Miami, FL · Percy Martinez
- Kendall, FL · Jorge L. Flores
- Tampa, Orlando, Jacksonville, Port St. Lucie · all locked
A metro locks the moment a qualifying firm signs and the audit confirms the economics, intake, and competitive position make sense. No waitlist, no second slot, no exceptions. Once locked, the market is off the table for your competitors permanently.
Claim your slot
Paralegal first.
Marketer second.
Before the marketing work, I spent years inside Percy Martinez P.A. as a paralegal, fielding medical malpractice intake calls and watching matters develop from first phone call to signed retainer. That perspective shapes the build. Every Friday you get a written update in plain English, from me, naming what changed in your account that week and what it cost.
“If the math does not work, I will tell you. I would rather lose the engagement than recommend something that does not make sense for your firm.
Before
you book.
If your question is not here, just call me directly at 941 626 9198. I answer most calls.
Law firm website design here runs $5,000 to $25,000 as a one-time project, depending on firm size, practice area count, and bilingual scope. Three tiers: Essentials at $5K to $8K for solo attorneys and single-practice firms in English only, Growth at $8K to $15K for small bilingual firms with 3 to 4 practice areas, and Custom at $15K to $25K for mid-size firms with 5 plus practice areas and full bilingual architecture. Optional care plans run $150 to $500 per month separately. Ongoing SEO is a separate $2,500 plus per month engagement.
Yes, and bilingual is the foundation of every Miami build I do, not a feature added on. Full Spanish versions of every page, hreflang tags, Spanish schema markup, and Spanish content written by a native Cuban speaker. Not a Google Translate widget. Not machine-translated content with grammatical errors. Every intake form, CTA, and phone system supports both languages end to end. Over 70 percent of Miami-Dade speaks Spanish at home, and English-only firm sites lose the majority of the market before the page loads.
Growth tier sites launch in 8 to 10 weeks. Custom tier in 10 to 14 weeks. Enterprise tier in 16 to 24 weeks. Timeline depends on practice area count, content volume, attorney bio scope, and how fast the firm can deliver photos and case results during the content phase. The five-phase process (Discovery, Architecture, Design + Content, Build + Launch, Care) runs in fixed order, but the Design + Content phase is the longest because it is the phase that determines whether the site converts.
Florida Bar Rules 4-7.11 through 4-7.22 govern lawyer advertising in Florida. Compliance requires no superlatives in marketing copy (“best,” “top,” “most experienced,” etc.), proper testimonial disclaimers, full office address disclosure, past-result frameworks that include context, and named attorney attribution on substantive content. Every Argota build runs through 4-7 compliance review before launch. National agencies that have not read the rules ship copy attorneys must rewrite, sometimes after bar counsel review has already started.
Yes, this is one of the most common projects I run. Migration includes full content transfer, URL structure preservation with 301 redirects, schema rebuild, native Spanish content addition (most non-WordPress sites have machine-translated Spanish or none at all), and migration to your own hosting account that you control. Wix and Squarespace migrations typically land in the Growth tier ($8K to $15K). Site rebuilds with proper migration retain SEO equity instead of losing it.
All of Miami-Dade County. Brickell, Downtown Miami, Coral Gables, Doral, Hialeah, Little Havana, Miami Beach, Wynwood, Aventura, Kendall, Coconut Grove, Pinecrest, Miami Lakes, Homestead, Key Biscayne, Cutler Bay, South Miami, North Miami, and Miami Gardens. Each neighborhood has distinct client demographics, language preferences, and search behavior, and the architecture adapts to which neighborhoods your firm actually pulls cases from, not a generic “we serve all of Miami” template.
Yes if it is built right. Sites without FAQPage schema, LegalService markup, named attorney attribution, and direct-answer formatting lose visibility to AI Overviews before the first organic click. Every Argota build ships with the structured data and content patterns that make AI Overview citation eligible from launch day, not retrofitted six months later as an upsell. Generative Engine Optimization (GEO) is base service here, not an upsell.
Hosting and maintenance run as optional monthly care plans, $150 to $500 per month. They cover managed hosting, security monitoring, weekly backups, plugin and WordPress updates, uptime monitoring, and minor content changes. Self-host if you prefer; the site belongs to you either way. Ongoing SEO to rank the site after launch is a separate $2,500 plus per month engagement, because SEO is a different scope of work from website maintenance.
Start your Miami
website project.
Three different ways to start the conversation, each one calibrated for a different stage of decision. Best fit if your firm is in Miami-Dade and the website project budget starts at $5,000.
- Free website audit. Returned within 72 hours. A written look at what your current site does well, where it leaks, and what a rebuild would need to address.
- Proposal review. If another agency has already given you a quote, send it over. I will tell you in writing whether the scope, timeline, and price line up with what the work actually involves.
- Strategy call. Thirty minutes on the phone with me, in English or Spanish, talking through the firm’s situation before either of us commits to anything. No handoff to a junior account manager afterward.
Free audit · 72 hour turnaround · No obligation · Florida Bar 4-7 reviewed