Jorge moved our firm from page two to the top of the Miami map pack inside the timeline he promised on day one. The Friday briefs show signed cases, not rankings going up while the phone stays quiet.
Verified Google review
★★★★★
5.0
Miami Law Firm SEO Agency. Bilingual, Bar compliant, tracked to signed cases.
When most of Miami searches in Spanish, English only SEO leaves half your cases on the table. I build bilingual SEO for law firms only: English and Spanish map pack, fast pages, and Bar compliant content tied to signed retainers. One firm per practice area per metro.
483%
Organic traffic over 3 years, Percy Martinez P.A.
14K
Monthly visitors from a 500 baseline
5mo
Map pack top spot in Hialeah, above Morgan and Morgan
100
PageSpeed score on the live Percy Martinez install
Built for Miami personal injury, medical malpractice, criminal defense, family law, immigration, and mass tort firms competing across Miami-Dade, Broward, and the South Florida corridor.
01 · Fit check · Decision stage, choosing a Miami law firm SEO partner
Is the Argota roster the right fit for your firm?
One firm per practice area per metro means I work with about 50 firms nationally. The fit only works under specific conditions.
Profile 01
Spending heavily on LSAs or paid search with a plateau
The firm is spending heavily on LSAs or Google Ads and signed cases have plateaued. Organic is the only lever left to bring Cost Per Signed Case down.
Profile 02
Stuck on page two for core practice terms
The site ranks for brand and long tail queries, but the practice plus city queries that sign cases sit at positions 11 to 25 where almost no one clicks.
Profile 03
Bilingual market with English only coverage
The firm signs Spanish speaking clients through referrals, but the site is English only. Half the SERP is invisible to the firm right now.
Profile 04
Last vendor left a compliance liability
The previous agency shipped pages with verdict numbers, “best Miami lawyer” headlines, or testimonials that violate Rule 4-7. The Bar may already be aware.
02 · What Miami law firm SEO covers · Plain English, no jargon
Four layers of work that move signed cases.
Miami law firm SEO is the work of ranking your firm in the local map pack, organic results, and AI Overviews when Miami-Dade buyers search for legal help in English and Spanish.
01
Local and map pack
Google Business Profile categories, service areas, photos, and review velocity for the Miami office. The pack is where high intent local searches resolve, including bilingual queries.
02
Practice and neighborhood pages
Pages for “Miami personal injury lawyer,” “Hialeah abogado de accidentes,” “Coral Gables divorce attorney,” and other high intent queries mapped to where your intake comes from.
03
Technical foundation
Fast, crawlable WordPress, Core Web Vitals, and schema with hreflang en-US and es-US so Google reads bilingual content as one site, not two competing copies.
04
Authority and GEO
Reviews, legal links, and statute cited answer content that earn trust in both blue links and AI Overviews from ChatGPT, Gemini, and Perplexity in both languages.
03 · Diagnosis · Why current Miami law firm SEO is not moving signed cases
Why most firms here burn budget without moving cases.
Four failure modes show up on almost every firm I audit here. The vendor reports rankings going up while the phone goes quiet.
Failure 01
Running English only in a 70 percent Spanish market
Over 70 percent of Miami-Dade speaks Spanish at home, but most firms only rank in English. A bilingual stack with hreflang, real Spanish content, and Spanish intake unlocks the rest of the SERP.
Failure 02
Google Translate Spanish pages that cost trust on first read
Machine translated Spanish reads wrong on first glance and kills trust. It hurts both languages. Transcreated Spanish written for Miami fixes that.
Failure 03
Verdict numbers shipped without 4-7.18 disclaimers
Verdict numbers without 4-7.18 disclaimers invite Bar problems in the most enforced advertising market in Florida. Every page ships with a Rule 4-7 review and the right disclaimers baked in.
Failure 04
Reviews only in English while half the market reads Spanish
A GBP with only English reviews underperforms when half the buyers read Spanish. The fix is bilingual, Bar compliant review flows with English and Spanish velocity tracked separately.
04 · The Argota Operating System · The system we run for Miami firms
The Argota Operating System. Four phases, one person, nothing outsourced.
Every engagement runs the same four phase playbook. I do the work. No junior account manager, no offshore content mill, no slide decks billed by the hour.
Tear down the foundation.
- Full crawl of URLs, rankings, Google Business Profile, links, and page speed
- Written audit naming what to fix first
- Month to month after day 90. No long term contracts.
DeliverableWritten audit
Timeline14 days
ContractMonth to month after 90
Rebuild for intent, not for keyword density.
- New WordPress install, rebuilt GBP, and landing pages mapped to real queries by practice and neighborhood
- Bilingual stack ships: hreflang en-US and es-US, transcreated Spanish pages, entity level schema
DeliverableSite rebuild + GBP
Timeline45 days
Pages shipped30 to 60
Earn links the slow way.
- 6 to 9 links per month from Florida Bar, Cuban American Bar Association, Dade County Bar, local news and legal sites
- No PBNs, no bought link farms, built to be manual action proof
Deliverable6 to 9 links per month
SourceFL legal & news
Risk profileManual action proof
Report on signed cases, not rankings.
Every Friday afternoon a one page brief lands in the inbox. What you see on it:
- Organic signed cases this week, with the source query for each
- Cost per signed case from organic versus paid, side by side
- Top of funnel queries gaining position, English and Spanish split
- The next two landing pages on the build queue, with target query intent
If signed cases are not moving by month four, we have a hard conversation. Month to month after day 90.
CadenceFriday 4pm ET
MetricSigned cases
ContractMonth to month after 90
How the engagement starts · Three steps from first call to kickoff
01
20 to 30 minute intake call
Understand the firm, the practice mix, the bilingual reality of the intake, and where signed cases come from today.
02
Written 14 day audit with a forecast
Pages cannibalizing each other, technical debt killing Core Web Vitals, the bilingual gap your last vendor never built, and the Bar Rule 4-7 violations sitting on the site right now. Specific to your firm.
03
Kickoff if the math makes sense
If the unit economics work for the firm, we sign the engagement and start Phase 01. If not, the audit still goes to the firm and we shake hands.
05 · Receipts
The same system, built and proven on this roster.
Percy Martinez P.A. is a Miami medical malpractice firm on the roster for ten years. 483 percent organic growth, 287 leads in five weeks, and Hialeah LSAs above Morgan and Morgan, all on this account. Reference call available with the named partner.
Percy Martinez P.A.
Miami · Med Mal · FL Bar 981990
+483%
Organic traffic
over 3 years
over 3 years
Started at 500 monthly visitors, page 2 rankings, no Spanish, GBP miscategorized. The bilingual stack and technical foundation rebuild moved the firm into the trajectory below.
- Month 6 · 3,200 visitors, page 1 for core terms, GBP recategorized
- Month 12 · 8,500 visitors, 287 signed leads, Hialeah LSA above Morgan and Morgan
- Year 3 · 14,000 visitors, PageSpeed 100, the roster benchmark
At Percy we treated intake like an emergency room. Speed to lead is what won the cases the billboards could not catch.
10 years on the account
Local proof, Miami metro
06 · Proof of work · Real screenshots, real clients, real data
The work in one place.
Every claim on this page maps to a real screenshot. Pulled directly from Google, Search Console, PageSpeed Insights, and the live client CRM. Click any image to see it full size.
Live · Google AI Overview citing Jorge L. Flores P.A.
AI Overview is already citing the roster.
Google’s AI Overview pulled Jorge L. Flores P.A., a Kendall medical malpractice firm on the roster, directly into the answer block. ChatGPT, Gemini, and Perplexity surface citations the same way once entity authority is built correctly. This is the GEO layer most law firm SEO agencies have not started building yet.
Live · Percy Martinez P.A. ranking #1 in Miami SERPs
Top of the Miami SERPs for medical malpractice.
Percy Martinez P.A. ranking at the top of Google search results for medical malpractice queries across Miami-Dade. Pulled directly from Google, not a rank tracking tool.
Source data · Google Search Console
500 to 14,000 visitors, 483 percent.
The three year trajectory pulled directly from Google Search Console, not a marketing dashboard. The 483 percent claim referenced throughout this page maps to this exact chart.
Live · PageSpeed Insights, mobile
PageSpeed 100 of 100 on mobile.
The Percy Martinez live install scoring 100 of 100 on Google PageSpeed Insights mobile. The benchmark every account on the roster is held to in the technical foundation phase.
Live · Real client intake feed
Signed cases, not rankings.
Real intake feed from a roster account. Every notification is a real call or form submission with the originating query attached. This is what gets reported on every Friday, not impressions and rankings.
07 · What clients say · 5.0 rating across 25 plus verified Google reviews
One firm at a time, by hand.
The roster is small on purpose. Every review below is from a law firm Jorge worked with directly, not a contracted account manager.
We came off a leased FindLaw site we did not own and Jorge migrated us to WordPress in our name in under two weeks. The Kendall map pack moved inside five months. He answers his own phone.
Verified Google review
Bilingual SEO done right. Our Spanish landing pages convert at the same rate as the English ones now, which the last agency told us was impossible. The audit alone was worth the year.
Verified Google review
Jorge runs the work himself. No junior, no offshore content mill, no slide deck at the kickoff. The audit was so detailed I would have paid for it as a standalone. We did not have to.
Verified Google review
The compliance work is what sold us. Our previous agency had us running headlines that violated Rule 4-7.13 and we did not even know. Jorge walked us through every page before publish.
Verified Google review
Cost per signed case dropped 60 percent in year two. We are now spending less on marketing and signing more cases than when we were running heavy LSAs alone. That is the entire metric that matters.
Verified Google review
One firm per practice area per metro is the right model. Our competitors cannot hire Jorge while we are on the roster. That alone is worth the retainer.
Verified Google review
08 · What is in the retainer
Three workstreams. One person. Every Friday.
Every Argota SEO retainer covers the same three workstreams. The flagship is the bilingual map pack and landing system, which is where the signed cases come from. Tech and tracking plus reviews and authority feed it.
Flagship
Miami-Dade bilingual map pack and landing pages.
Google Business Profile rebuilt with services in English and Spanish, service area pages for every Miami-Dade submarket the firm signs cases in. Miami, Hialeah, Kendall, Coral Gables, Doral, Miami Beach, Aventura, and Homestead. Bilingual stack with hreflang en-US and es-US. This is where signed cases come from.
30 to 60
Landing pages shipped
100/100
PageSpeed target
4-7
FL Bar reviewed
Workstream 02
Tech and tracking.
Core Web Vitals fixed, page speed under two seconds on mobile, entity level schema. Server side conversion tracking into the case software, because form fills are not signed cases.
LCP
CLS
INP
Schema
Workstream 03
Reviews and authority.
Review velocity tracked separately for English and Spanish, Bar compliant request flows in both languages under Rule 4-7.13. Authority links earned from the Florida Bar, Cuban American Bar Association, and Dade County Bar Association, not bought.
Reviews
Authority
Rule 4-7.13
Jorge Argota
Founder
& lead
& lead
Who runs the work
Start the conversation →
I learned SEO inside a Florida firm, not at an agency desk.
I spent ten years inside Percy Martinez P.A., a Miami medical malpractice firm, running intake in English and Spanish and then building the marketing from a $500 budget while the billboard firms burned $50,000 a month on TV. The system on this page is the same system that grew traffic 483 percent and put Percy above Morgan and Morgan in Hialeah LSAs.
10yrs
Inside one law firm
$48M
Tracked ad spend managed
9.1/10
Average Quality Score
09 · Pricing
Three tiers. Month to month after 90 days.
Pricing measured against Cost Per Signed Case, not retainer size. A firm at $15,400 per signed case on LSAs drops to $2,250 on a $9,000 organic retainer by year two. All tiers include audit, technical, content, GBP, link earning, and the Friday brief. Miami runs above other Florida metros because bilingual is structural.
Tier 01
Foundation
Miami law firm SEO for solo or two attorney firms focused on one practice in Miami or one Miami-Dade city. For solos targeting 1 to 2 added signed cases per month.
Starting at
$4,000
Per month
What is included
- 14 day audit and rebuild plan
- One practice area, one metro
- Google Business Profile rebuild
- 4 long form pages per month
- Weekly Friday brief on signed cases
Month to month after day 90
Tier 02
Practice
Miami law firm SEO for up to three practices across one Miami-Dade submarket with bilingual stack. For 2 to 4 attorney firms targeting 3 to 6 added signed cases per month.
Range
$6K
to
$10K
Per month
Everything in Foundation, plus
- Up to three practice areas, bilingual coverage
- 8 long form pages per month
- 6 to 9 earned links per month
- Reviews and authority program
- Server side conversion tracking into your case software
- Rule 4-7 review pass before publish
Month to month after day 90
Tier 03
Regional Plus
Miami law firm SEO for full bilingual stack with Bar compliance program across Miami-Dade and Broward. For firms targeting 6 to 12 added signed cases per month.
Range
$9K
to
$14K
Per month
Everything in Practice, plus
- Full stack build across every county on the contract
- City corridor pages, not doorway pages
- Author and attorney schema for every bio
- Direct phone access to Jorge in business hours
- Quarterly onsite workshop in Miami
Month to month after day 90
10 · FAQ
What firms ask before they sign.
Six questions cover most of what comes up in the first call. Anything outside of these usually ties back to a specific market or a specific practice area, and that conversation is faster on the phone.
Office
2217 NW 7th St Ste 101, Miami FL 33125
(941) 626-9198
How long does law firm SEO take to work?
Map Pack movement shows up in months two and three once GBP and technical foundations are fixed. English organic for high intent practice queries lands around months three to six. Spanish follows in months four to seven because the bilingual stack ships in phase two.
How much does SEO for law firms cost?
Retainers run $4,000 to $14,000 per month plus a one time website build if the current site needs replacing. Miami runs above other Florida metros because bilingual is structural. Month to month after day 90.
How is law firm SEO different from regular SEO?
Three differences, amplified in Miami. The keyword universe is two markets in two languages on the same SERPs, with CPC that can run higher on the Spanish side. Content is regulated under Florida Bar Rule 4-7, the most enforced advertising rule in the country. Trust signals come from Florida Bar profiles and Miami-Dade court records, sources no general SEO agency knows how to use.
What is the difference between SEO and GEO for law firms?
SEO ranks the firm in Google’s ten blue links. AI Overview now shows an answer box above the ten blue links on many Miami legal searches.
GEO, Generative Engine Optimization, is the work of getting your firm named inside ChatGPT, Gemini, Perplexity, and Google’s AI Overview when someone asks for a Miami lawyer in English or Spanish. It weights entity authority, statute cited answers, clean schema, and citations from real legal and local sources, not only backlinks.
Does Argota work with competing Miami firms?
No. The roster caps at one firm per practice area per metro, with about 50 total firms nationally.
If a Miami medical malpractice firm signs, no other Miami medical malpractice firm joins the roster while the first is active. Other practice areas in Miami remain open, and other Florida metros remain open for the same practice.
Start the work · Month to month after day 90
The audit answers the math. For your Miami firm.
Pages cannibalizing each other, technical debt killing Core Web Vitals, English keyword clusters your last vendor never targeted, the Spanish keyword universe most firms never built for, and the Bar Rule 4-7 violations sitting on the site right now. Written, specific to your firm, month to month after day 90.