Grand Rapids, MI · Law firm web design
Morgan and Morgan, Mike Morse, and Sam Bernstein run statewide ads in West Michigan every day. Your Grand Rapids firm can show up next to them on the same search results page when the site is built around how Kent County clients actually search. Custom WordPress, reviewed against Michigan attorney advertising rules before launch.
The audit, the build, the launch, and what happens after. Why a Florida operator with ten years inside one Miami firm can outwork a generalist Grand Rapids agency that splits attention across roofers, dentists, and law firms.
We start with what is already happening. Your current site, your current intake, your current traffic patterns. We look at where Grand Rapids and Kent County searchers actually click and where they bounce. You finish the audit with a sitemap and a friction inventory ranked by what is costing you the most cases.
We map home, practice areas, attorney bios, and contact pages around how West Michigan clients describe their problems. The copy reads like a person wrote it for your firm, not a template wrote it for a hundred firms. You sign off on every page before staging. Each practice area gets its own conversion logic.
Mobile first because Grand Rapids legal queries skew heavily toward phones. WordPress so you own the install and can move it any time. Page weight stays light so the site loads in under three seconds on Verizon and T-Mobile cell signals in Kent County. Michigan Bar compliance pass before staging.
The site goes live with call tracking, form events, and page view tracking already wired. We watch what people do and fix friction in the first thirty days. You get a post launch report that ties traffic to actual signed clients, not just clicks. The reporting tells you which page is paying for itself.
These are firms running the Argota Marketing system in Florida right now. Different practice area, different metro, same operator. The architecture and intake logic transfer cleanly to a Kent County firm because the underlying mechanics of search intent and legal client psychology do not change by zip code.
You will work directly with Jorge Argota. Not an account manager, not a project coordinator, not a junior writer who has never been inside a law firm. Ten years inside a Miami medical malpractice practice before building Argota Marketing. The same operator does the audit, writes the copy, builds the site, and handles the post launch work.
The Grand Rapids legal market has plenty of generalist web shops that serve dentists and HVAC companies and roofers and the occasional law firm. The Argota model is different. We only work with law firms, and we only take one firm per practice area per metro. Your Grand Rapids personal injury build will never be sitting next to a competing personal injury build on the same desk.
University of Miami BBA
Google Ads certified
Jorge came to my firm with a $500 budget and turned it into the most visible medical malpractice practice in Florida. He was not just handling marketing, he understood the cases.
Three agencies in eight years. Jorge is the first one who showed me which keyword paid for which signed case. The reporting alone changed how I budget.
After burning sixty thousand dollars with two other agencies, we were skeptical. Jorge transformed our marketing. Spending less, signing better cases.
Having Jorge handle our marketing versus junior staff at our previous legal marketing agency made all the difference. Results within weeks, not months.
West Michigan firms should not pay metro Detroit or Chicago agency rates for the same work. Pricing reflects the market. Most projects fall in the 6 to 10 week range, scoped by pages and features rather than billable hours.
Engineered for: Solo attorneys and small West Michigan firms moving on from slow, generic, or outdated sites.
Standard 2 to 3 week engineering cycle
Engineered for: Firms that handle injury, family, and criminal defense lines together and want each area to rank on its own merits.
Standard 3 to 4 week engineering cycle
Engineered for: Multi partner West Michigan practices, firms running radio or billboard ads, or firms moving off Scorpion or FindLaw without losing organic visibility.
Extended 4 to 6 week engineering cycle
Maintenance plans run $150 to $500 monthly: hosting, backups, security, WordPress updates, small edits. Active SEO scopes separately starting at $2,500 monthly. Domain, hosting, and WordPress always stay with the firm. Even if we part ways, you keep everything.
A Grand Rapids law firm site is not one and done. After launch we keep testing what works. Every quarter we report on what drove signed clients, not just clicks.
Have a direct project question? Reach the project principal at (941) 626-9198 for straightforward answers.
Yes, and a Grand Rapids generalist working with you can charge two to three times the rate for the same legal industry work. The audit, copy, design, and build happen over Zoom, email, and shared docs. The site lives on your WordPress install. The only piece that benefits from being local is on site photography, which you can shoot with a Grand Rapids photographer you already trust.
Every page is drafted with Michigan attorney advertising rules in mind, then reviewed with you against the current State Bar of Michigan Rules of Professional Conduct (Rule 7.1 through 7.5) before launch. You sign off on the final language. The final compliance check is your responsibility as the attorney of record, but you will not be reviewing copy written by someone who has never seen a Bar rule.
Most West Michigan agencies build sites for any local business that will pay them. A roofer one month, a dentist the next, a law firm after that. Argota only works with law firms, and only takes one firm per practice area per metro. That focus is what lets us go deeper than a generalist on every page.
Most West Michigan firms we work with invest between a low five figure and a mid five figure amount, depending on the size of the practice and the number of locations. You get a clear written quote before any work begins. No retainer until the scope is agreed.
Yes. You own your domain, your hosting, and the entire WordPress install. Nothing is locked behind a proprietary platform. If we part ways, you keep everything. That is part of why we never need to chase clients to stay.
A free, no pressure audit for Grand Rapids and West Michigan law firms. We walk through your current website and intake flow, point out quick wins you can apply right away, and suggest a simple plan for the next 90 days. Take the plan and use it with your current vendor or in house team. No obligation to hire us.
