Category: Paid Ads

Every agency tells you Google Ads ‘works’ for lawyers but nobody shows you the math from click to signed case, including the practice areas and budgets where it doesn’t work at all.

Google killed the Screened badge in October 2025 and replaced it with a generic blue checkmark, and most of the LSA guides out there are still telling you how to get a badge that doesn’t exist anymore.

I managed marketing inside a law firm for 10 years and talked to maybe seven agencies during that time and every one of them recommended a different channel without ever asking what our practice area economics looked like or what we could actually afford to spend.

So here’s the thing about Google Ads costs in Miami that most agencies won’t tell you upfront: the numbers you see in national guides are basically useless here because Miami is one of the most expensive legal advertising markets in the country, and the gap between what works and what wastes money is much wider…