How it works.
Five clear steps, starting with a free feasibility check that sometimes ends with me telling you not to hire me. If the math works, we build the tracking, content, and intake spine that lets you see cost per signed case instead of guessing from clicks.
One firm per practice area per metro. Reporting on cost per signed case, not clicks.
Before we talk retainers, we run the numbers on your market, practice areas, and intake capacity. You give me past case data, fees, and a rough view of how many matters you can realistically handle. I come back with a written report that answers one question: can marketing in this geography produce signed cases at a profitable cost for this firm. If the answer is no, you still get the report and the reasoning. If the answer is yes, we move to implementation with clear targets instead of hope.
If the math works, we start by fixing the source of truth. That means wiring phone calls, forms, chat, and signed cases into one tracking spine so every channel rolls up to cost per signed case, not just leads or clicks. We align your CRM, call tracking, and analytics so the numbers in reports match what actually hit your intake and turned into clients. No campaigns launch until this spine is in place. Otherwise, you are just paying for noise.
With tracking in place, we build or rebuild your core pages from the statute book up. Each main practice area page is grounded in the actual statutes, deadlines, and local court rules your clients’ cases live under. Your FAQs, city pages, and resource content connect back to those cited foundations so both people and AI tools have something real to rely on. This is not generic “what is a car accident” copy.
Most firms lose money in the gap between “lead came in” and “retainer signed,” not in the ad click. We audit how quickly your team responds, how many touches it takes, and what your scripts actually sound like. The target is simple: move new leads from first contact to live conversation in minutes, not days. We adjust scripts, notifications, and routing so high value leads do not sit in a voicemail box while your budget burns.
Once campaigns are live, everything rolls back to unit economics. Monthly reports show cost per signed case by practice area and by source, so you know what you are really paying for each new matter. Impressions and clicks still exist, but they live in the appendix, not as the headline. After the initial 90 day rollout, the engagement is month to month. The work has to earn renewal on the same math we started with.
Rankings tell you a page exists. Signed cases tell you it works.
Three layers of ownership.
Most agencies keep something important in their name. This is structured so every asset lives in yours from day one.
Infrastructure
Your domain, hosting, and site are all in accounts you control. The site runs on standard tools like WordPress instead of a proprietary CMS you have to rent. If we ever part ways, you keep everything and can plug in another partner with one DNS change.
What this preventsMarketing accounts
Your Google Ads, GA4, call tracking, and any other marketing platforms are created under your ownership. You have admin access and billing control. There are no agency only dashboards you lose if we stop working together.
The one most prospects skimContent and tracking
All pages, templates, tracking setups, and report structures live in your environment. Exports of your data are available on request. There is no separate agency version of the work that you cannot see.
Built across weeks 3 to 12Month to month after the first 90 days. No long term contract, no auto renewal clause that runs without active acceptance. The engagement renews because the work earns it.
Built for firms ready to share signed case data.
Not every firm fits this model. Two columns of three points each. Match the left, conversation is short. Match the right, the math will not pencil.
This process works best when
- You are willing to share real signed case numbers, not just leads
- You can commit to tightening intake response times
- You are comfortable with a 90 day rollout before judging the full picture
This is not a good fit when
- You only want better vanity metrics or rankings screenshots
- You are not willing or able to adjust how intake responds to new leads
- You are looking for guarantees or shortcuts instead of clear math
Four questions before signing.
What happens if the feasibility math says it will not work?
You get a written feasibility report you can keep, including the assumptions and math behind the recommendation. If it does not pencil out, I will tell you plainly and will not try to sell you around the numbers.
How long until I see signed cases?
The first 30 to 60 days are about tracking, foundations, and intake. Most firms start seeing meaningful, trackable signed case data from new efforts between months two and four, depending on the practice area and case cycle.
Do I really own the website, content, and ad accounts?
Yes. Everything is built in accounts you control, with your firm listed as the owner. If we stop working together, you keep the site, content, data, and ad history.
Will you work with my direct competitors?
One firm per practice area per metro. If we work together in a market, I will not pitch or onboard a direct, local competitor in that practice area while we are engaged.
Want to know if it can work for your firm?
The first step is the math. Share your market, practice areas, and signed case data, and I will tell you if the numbers support a serious marketing push, or if they do not.
Request your free feasibility report →Free · 72 hour turnaround · No retainer required