How It Works
Most agencies sell you a four step process; consultation, strategy, launch, report. I replaced it with five steps that account for the three things that actually determine whether your marketing works or doesn’t; the math, the intake, and who owns what you’re paying for.
what happens from the first call and the first signed case ↓
Five steps from first call to signed cases.
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STEP 1: I run the math before I take your money
I decline maybe 30 to 40% of firms who contact me because if the budget can’t produce signed cases at a cost that makes the investment profitable I’d rather tell you that now than take your retainer and figure it out in month three. I run a unit economics stress test on your market, your practice area, and your competition and if the numbers don’t work I’ll say so and we both move on.
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STEP 2: I build the tracking and the foundation in 90 days
The first two weeks are call tracking, analytics, and CRM integration so we have a source of truth for data; weeks three through six are entity foundation and Schema markup so Google’s AI knows who you are; weeks six through twelve are LSA launch, brand protection PPC, and review campaigns so the phone starts ringing while the long term SEO builds underneath. I don’t make you wait six months with nothing to show for it.
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STEP 3: I build content from the statute book, not a template
I’ve built location strategies for Florida, Texas, California, New York, Illinois, Georgia, Pennsylvania, North Carolina, New Jersey, and Ohio and each one reads completely different because each one is. Every piece cites statutes and local court procedures and is structured so AI models cite it as the answer, not just rank it on page one.
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STEP 4: I fix your intake before I send you leads
Responding within 5 minutes increases qualification odds by 2,100% and the average law firm takes 47 hours, which means most firms are burning half their ad spend before a single lead gets a callback. I audit the intake script, implement instant response systems, and listen to recorded calls to categorize lost leads by root cause so the monthly report shows revenue opportunities missed, not just clicks.
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STEP 5: You see signed cases, not dashboards, and you own it
I track from click to signed retainer by practice area and source and report on cost per retained case, not impressions or clicks or anything else you can’t deposit into a bank account. You own the domain, the site, the ads accounts, and the data; one firm per practice area per market; month-to-month after the first 90 days because if I have to lock you in to keep you then the work isn’t good enough.
Ready to get started?
Tell me your practice area and market. I’ll tell you if the math works.