Category: Website

I’ve audited maybe 200 law firm websites at this point and the ones that cost $15,000 often perform worse than the ones that cost $5,000, and the reason is almost always the same thing nobody told the attorney before they signed the contract.

Five causes: slow speed over 2.5 seconds, broken mobile, stock photo design, unmonitored intake forms, Google Translate Spanish. Firms responding in 5 minutes convert 400% better. Fix the bottleneck or keep bleeding leads.

The quote you get for building a law firm website is maybe half of what you’re actually going to spend over the first three years, and that’s the part nobody explains until you’re already in it. There’s hosting, there’s maintenance, there’s the SEO that the site was supposedly “built for” but doesn’t actually do anything…