Category: Strategy

Five channels in a specific order where each one makes the next one work better. The system that turns marketing spend into signed cases every month.

Most firms run disconnected tactics and check bank deposits to see if marketing worked. Here’s the system that connects every piece.

Written by Jorge Argota · Legal Marketing · United States Last Updated: March 2026 The difference between having a recipe and running a commercial kitchen is that a recipe tells you how to make one dish and a kitchen is a system that produces output at scale with inventory management, quality control, and feedback loops…

The top PI advertiser spends $50 million a year. You’re spending $2,000 a month. Here’s the operational playbook that works at your budget, not theirs.

Which online marketing channels work best for personal injury lawyers who want more signed cases and fewer unqualified inquiries? Referrals convert at 60% to 80% and cost $50 to $200 per signed case. SEO runs $200 to $750. Google LSAs sit at $320 to $620. PPC costs $1,700 to $3,300. Facebook runs $500 to $1,200…

Four channels, one intake system, and a 90-day plan that tells you exactly what to launch and in what order to sign more PI cases.

TV costs are inflating 5% a year while cable subscribers dropped from 90 million to 69 million. Here’s how PI firms are replacing broadcast volume without losing cases.

A real estate attorney wanted to market foreclosure defense, PI referrals, and estate planning all at once. I told him to pick one first.

A car accident case settles for maybe $21,000 in twelve months. A medical malpractice case settles for $250,000 or more over three to four years. Those aren’t the same business and they definitely aren’t the same marketing campaign.

The biggest budgeting mistake I see multi-office firms make isn’t spending too much or too little; it’s spending the same amount in every market like it’s a flat tax, and the math on why that doesn’t work is honestly not complicated once you see it.