Category: Research

Local SEO cases cost $300 to $700 versus $1,200 for PPC but 48% of PI firms misattribute their traffic so the math is messier than anyone admits.

TL;DR Do AI referred leads convert better than Google leads for law firms? Yes; Webflow measured a 6x conversion rate difference between LLM traffic and Google search traffic. Seer Interactive found ChatGPT visitors convert at 15.9% compared to 1.76% for traditional organic. Neil Patel’s research showed AI platforms drove under 1% of total traffic but…

I searched “wrongful death lawyers orlando” and went through 1,500 data attributes and 438 JavaScript controllers in the AI Overview source code to find out why a 900 word page got cited while a 3,000 word page with 624 reviews didn’t. The answer comes down to one sentence in the first two paragraphs.

Google’s AI is recommending attorneys pulled from paid directories and presenting them as objective results. The leads are abysmal. Here’s where your budget should go instead.