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The True Cost of “Cheap” Legal Marketing (And Why Budget Agencies Fail)
The firms that call me for help are almost never the ones who never marketed at all. They’re the ones who hired the $200 a month agency two years ago and now have a website full of toxic backlinks, a Google Ads account bleeding money on broad match, and a domain that ranks worse than…
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How to Evaluate a Marketing Agency’s Pricing Proposal: A Checklist
I’ve reviewed maybe forty agency proposals over the years, and the ones that cost firms the most money aren’t the expensive ones; they’re the vague ones. This checklist is what I wish someone had given me before I signed my first agency contract.
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Fixed Fee vs. Percentage of Ad Spend: Which Pricing Model Is Better for Law Firms?
The agency that charges 20% of your ad spend has a financial reason to tell you to spend more. The agency that charges a flat fee has a financial reason to do less work. Neither model is perfect, and I think more law firms should understand why before they sign anything.
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When to Fire Your Marketing Agency (And When to Be Patient)
The question is always the same; should I fire my marketing agency or give it more time. And the answer depends on one thing, which is whether the agency can show you proof that the work is happening, or whether they just keep saying trust the process without ever showing you the process.
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Hidden Fees in Legal Marketing: 7 Costs Your Agency Might Not Tell You About
Your monthly retainer isn’t what you’re actually paying, and the gap between the number on the invoice and the real cost of the engagement is usually somewhere between 30 and 60 percent.
