Category: Our Process

What legal industry expertise does Argota Marketing bring? Jorge Argota spent a decade as a paralegal at a medical malpractice firm handling intake calls, medical record retrieval, court attendance, and case investigation. This experience translates directly into marketing: clinical keyword granularity (targeting “Stage 4 decubitus ulcer” instead of generic “bedsore” keywords), bar-compliant content workflows that…

There’s no account manager between you and me. When you send a message, I see it. When something breaks, I fix it. Here’s exactly how that works and where the limits are.

I’m going to do something here that almost no marketing agency does, which is tell you exactly what we charge before you get on a phone call with us.

I got tired of writing reports that showed lead volume going up while the client’s bank account stayed flat, and I think most firm owners have had the same experience with their agencies, where the dashboard looks great but nobody can connect it to the deposit.

I built this tracking system because I spent 10 years at Percy Martinez watching the gap between what agencies reported and what actually showed up in the case management system, and the two numbers almost never matched.

Most agencies count a form fill as a delivered lead. We don’t send it to you until we know the person has a case in your jurisdiction, within the statute, with something that looks like liability, and they actually pick up the phone.