The Argota Insights.
What personal injury law firms need to know about marketing, and an interesting, different perspective on their industry.
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One writer. The one who does the work.
Every article here is written by Jorge Argota, the founder, from campaigns he actually runs for law firms. No ghostwriters, no content farm, no recycled agency advice.
What you read is what we do; when something stops working, the article gets corrected, not defended.
Guides you can take with you.
Working documents, not gated fluff. Each one becomes downloadable the day it is finished.
Resource slot: the intake audit checklist
Draft slot. One line on what the reader walks away holding.
Draft, not yet publishedResource slot: questions to ask any marketing agency
Draft slot. One line on what the reader walks away holding.
Draft, not yet publishedResource slot: what a Google Ads report should show you
Draft slot. One line on what the reader walks away holding.
Draft, not yet publishedReading is free. So is the audit.
SEO
Rank where clients actually look.
Digital advertising
Paid campaigns tied to signed cases.
Legal intake
Every call answered and scored.
Social media
A presence that holds up to a look.
Web design
The storefront every campaign points to.
Negative review removal
Challenging the reviews that break the rules.
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