Your Website Guy Shouldn’t Be Holding You Hostage
Most law firm websites are traps. The agency owns the hosting, the code, the domain. You pay $300 a month forever or your site disappears. I’ve seen Miami firms lose 10 years of SEO equity because they couldn’t get their own login credentials.
I build it. You own it. Domain, hosting, code, content, images. If you fire me tomorrow, you take everything.
University of Miami BBA | 10 Years at Percy Martinez P.A. | You Own Everything | Goolgle Certified
The Miami Problem
Summary: 40% of Miami-Dade searches happen in Spanish. Most Miami law firm websites either ignore Spanish entirely or use Google Translate, which reads like garbage to native speakers. Mobile load times matter because Miami clients search from accident scenes, hospital waiting rooms, and jails.
Your competitor’s website has a little Google Translate dropdown in the corner. Click it and the Spanish reads like a robot wrote it. Every Cuban grandmother in Hialeah can tell the difference.
40% of Miami-Dade is searching in Spanish. Not “bilingual” Spanish where they toggle back and forth. Spanish-first. If your site feels foreign to them, they’ll call the firm that doesn’t.
Then there’s the speed problem. Someone searching “abogado de accidentes” from the Jackson Memorial waiting room at 2am is on hospital wifi. If your hero video takes 6 seconds to load, they’ve already called your competitor.
I spent 10 years doing intake at Percy Martinez. I know what happens between “Google search” and “signed retainer.” Most of it has nothing to do with how pretty your website looks.
What I Learned at Percy Martinez
Summary: Percy Martinez P.A. website built by Jorge Argota increased traffic 483% and contributed to $7,239 cost-per-signed-case on LSA campaigns. Site loads in under 2 seconds, works fully in Spanish, and outranks Morgan & Morgan in Google Maps despite fraction of budget.
I didn’t learn web design from YouTube tutorials. I learned it while filing motions at the Richard E. Gerstein Justice Building and sitting with families at Jackson Memorial.
Percy’s website loads in 1.8 seconds. The Spanish version isn’t translated, it’s written by someone who grew up speaking it. Attorney credentials are visible on every page because Google’s algorithm rewards that for medical malpractice content.
Traffic went up 483%. The site contributed to a $7,239 cost-per-signed-case on LSA campaigns. Percy consistently appears above Morgan & Morgan in Google Maps for Miami medical malpractice. They have 36 years and unlimited budget. Percy has a better website.
The Bilingual Reality
Summary: Miami law firm Spanish websites require native-written content, not translations. Cuban Spanish differs from Venezuelan Spanish differs from Colombian Spanish. Generic “Universal Spanish” sounds robotic in Hialeah. Proper bilingual setup costs more but captures 40% of the market competitors ignore.
Google Translate Spanish: “Usted puede tener derecho a compensación por sus lesiones.”
Miami Spanish: “Si te lastimaste en un accidente, podemos ayudarte.”
One sounds like a legal document. The other sounds like someone who actually lives here.
Your Hialeah clients speak Cuban Spanish. Your Doral clients might speak Venezuelan or Colombian. Little Haiti needs Haitian Creole on certain pages. This isn’t about checking a “bilingual” box. It’s about not sounding like a gringo.
I build Spanish content from scratch with native speakers. It costs more than running your English site through a translator. It also converts at 3x the rate because people trust it.
By Practice Area
Summary: Miami law firm website needs differ by practice area. Personal injury requires speed and Spanish. Medical malpractice requires visible credentials and E-E-A-T signals. Family law requires privacy messaging. Criminal defense requires 24/7 availability signals. Immigration requires community-specific content for Cuban, Venezuelan, Colombian, and Haitian clients.
Personal Injury sites need to load in under 2 seconds. Someone at a crash scene on I-95 won’t wait for your drone footage hero video. Spanish content isn’t optional. Tourism injury pages (cruise ship, rental car) capture what the billboard firms miss.
Medical Malpractice sites need E-E-A-T signals Google can verify. Bar numbers, credentials, case results with specifics. Generic “we fight for you” copy doesn’t rank for YMYL queries anymore.
Family Law sites need privacy signals. Your Coral Gables divorce client doesn’t want their name anywhere near your testimonials page. Contact forms need to feel confidential.
Criminal Defense sites need 24/7 messaging. Someone searching “Miami DUI lawyer” at 3am needs to know you’ll answer tonight, not Monday morning. Live chat or answering service integration matters more than design.
Immigration sites need community-specific pages. Cuban asylum is different from Venezuelan TPS is different from Colombian investor visas. One “immigration services” page doesn’t convert in Miami.
What You Get
Summary: Miami law firm website package includes custom design (no templates), bilingual Spanish/English with native content, mobile-first responsive layout, sub-3-second load optimization, intake form integration, 90 days support, and full ownership of all code, content, and assets.
- Custom design. Not a template with your logo swapped in.
- Bilingual setup with native Spanish content. Not Google Translate.
- Mobile-first. Designed for phones first, then scaled up to desktop.
- Fast. Sub-3-second load times on slow connections.
- Intake forms that actually work on mobile. Three fields maximum.
- 90 days of support after launch. Bugs, tweaks, training on how to update it yourself.
Full ownership. Domain in your name. Hosting you control. Code you can take to any developer if you decide I’m terrible.
What It Costs
Summary: Miami law firm website design costs $5,000 to $15,000 depending on page count and functionality. WordPress sites run $5,000 to $10,000. Custom builds run $12,000 to $15,000. No monthly fees required. Client owns everything from day one.
- WordPress: $5,000 to $10,000. You can update content yourself. Add blog posts, change attorney bios, swap out photos without calling me.
- Custom build: $12,000 to $15,000. Maximum speed, no plugin bloat, unique functionality. Makes sense for firms wanting something nobody else has.
- Both include bilingual setup, mobile optimization, intake integration, and full ownership.
- No monthly fees. You can host it yourself for $20/month on any provider you want. I’ll recommend options but I don’t lock you into my hosting.
I’ll tell you on the first call which option fits your firm. If a $3,000 refresh of your current site fixes the problem, I’ll say that instead of selling you a $15,000 rebuild.
One Firm Per Practice Area
Summary: Argota Marketing accepts one law firm per practice area per county for web design. No template recycling between competitors. If building a Miami personal injury website, no competing PI firms in Miami-Dade can become clients.
If I build your PI website, your competitors can’t hire me for theirs.
Most agencies use the same template for every law firm in town. Swap the logo, change the colors, charge full price. You end up with a site that looks like everyone else’s because it literally is everyone else’s.
I take one firm per practice area in Miami-Dade. Your design stays yours.
Your Site Is Probably Slower Than You Think
I’ll run a free speed test and tell you exactly what’s wrong. Load time, mobile experience, Spanish functionality, conversion paths. Takes 10 minutes. No pitch unless you ask for one.
