Maritime Injury: Miami, FL
Cruise ship injuries happen in international waters. But the lawsuits happen in Miami. We built a site to capture that search in 2018. It’s still ranking in 2026.
International Waters. Miami Courtroom.
Every major cruise line docks in Miami. When passengers get injured; slip and falls, medical negligence, assault, shore excursion accidents — those cases go to federal court in Miami because that’s where the ships are registered.
A passenger from Germany, Brazil, or Canada who gets hurt on a cruise isn’t searching for a lawyer in their home country. They need someone in Miami who handles maritime injury law.
That’s the search we targeted.
One Keyword. 8 Years.
We built this site in 2018 with one goal: rank for “Miami cruise ship lawyers” and variations of that search.
Not a hundred keywords. Not a content farm. One focused strategy targeting people who need exactly this — a maritime injury attorney in the city where their case will be heard.
8 years later, still at the top.
The Numbers
| Metric | Value |
|---|---|
| Years Ranking | (8) |
| Clicks | 499 |
| Impressions | 4,920 |
Why It Works
Most law firm SEO tries to rank for everything. We focused on the one search that matters for this practice; the local keyword that captures clients from around the world.
Cruise passengers don’t search “maritime injury lawyer near me.” They search for Miami because that’s where the cruise left from, that’s where they’re flying back to deal with this, and that’s where federal court is.
Local keyword. International clients. That’s the strategy.
Still Ranking
SEO isn’t a one time project. Rankings fluctuate. Algorithms change. Competitors try to catch up.
This site has held its position for 8 years because we built it right from the start and maintained it over time. No shortcuts. No tricks. Just a site that answers the search better than anyone else.
Want Results Like This?
One keyword. 8 years. Still there.
This is what happens when you build for the long term instead of chasing quick wins.
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- You own everything from day one
