Category: Timelines

Google applies a different level of scrutiny to personal injury pages than family law or estate planning, and that gap is why two firms with the same budget can have completely different timelines.

The agency that promises you results in thirty days is the one you should avoid because they’re either planning to run unoptimized ads that burn your budget to show activity or they’re going to hand you a report full of impressions and clicks that have nothing to do with signed cases.

Two budgets go out on the same day. One produces a phone call by Friday. The other produces nothing visible for four months. But at month eighteen the one that produced nothing for four months is generating leads at a third of what the other one costs, and by month thirty-six the gap is so…

I’ve onboarded enough law firms to know that the gap between what partners expect at month three and what actually happens at month three is the single biggest reason firms abandon strategies that were on track to produce exactly what they wanted by month twelve.

I had a partner tell me he’d been paying an agency for seven months and hadn’t gotten a single case from SEO, and when I looked at his Search Console his impressions had gone from 400 to 11,000 in that time, which meant the strategy was working exactly the way it’s supposed to but nobody…