Medical Malpractice: Miami • Orlando • Tampa • Jacksonville
A solo attorney with a $500 marketing budget competing against billboard firms. Ten years later, one of Florida’s highest ranking medical malpractice practices.
$500 Budget. Billboard Competitors.
Percy Martinez came to us in 2016 as a solo medical malpractice attorney in Miami. His monthly marketing budget was $500 and that’s what he had to compete against firms spending $50,000 a month on TV ads and billboards on every highway in South Florida.
Most agencies would’ve said the budget was too small to matter. We built a WordPress site that loaded fast and ranked well and within weeks he was showing up for searches that actually turned into cases.
That was the beginning of a ten year partnership.
First Mover Strategy. Relentless Execution.
The market was crowded with firms ranking for “medical malpractice lawyer Miami.” So we didn’t compete there first. We identified specific medical conditions; surgical errors, anesthesia mistakes, birth injuries, misdiagnosis — and built pages targeting searches nobody else was going after.
By the time competitors caught on, Percy already owned those keywords.
We also restructured the navigation by city when the practice expanded to Orlando, Tampa, and Jacksonville. Other firms started copying the structure within months.
We got real photos from each city when competitors were still using stock images. We built scholarship campaigns with universities that earned legitimate .edu backlinks. We reached out attorney-to-attorney and landed placements on ABA and state bar sites. We newsjacked local accidents to capture searches in real-time.
A Milk Truck, A Million-Dollar Policy, and a Phone Call.
A wrongful death case from a commercial vehicle accident. Million dollar policy. The family found Percy through search within hours of the news breaking.
That’s newsjacking; being there when people search for something that just happened.
Not every case comes from rankings. Some come from being faster than everyone else.
The Numbers.
| Metric | 2022 | 2025 | Growth |
|---|---|---|---|
| Users | 2.4K | 14K | +483% |
| Sessions | 2.8K | 17K | +507% |
| Google Organic | 1.9K | 11K | +479% |
| Engagement Time | 55s | 1m 20s | +145% |
- 16.3K clicks from organic search
- 4.44M impressions
- 287 leads in 5 weeks (November to December 2025)
- Exposed phone calls. Exposed form fills. Not fake metrics: actual potential clients.
Ranks across all four Florida metros.
Beating Billboard Firms at Their Own Game.
Local Service Ads put you at the very top of Google — above organic, above regular ads. You only pay when someone calls. And Google screens the leads.
Percy runs LSA in Hialeah competing directly against Morgan & Morgan — the biggest billboard firm in Florida with offices everywhere and TV ads running 24/7.
The result? Percy shows up above them.
| Firm | Position | Rating | Reviews |
|---|---|---|---|
| Percy Martinez | #2 | 4.7 ★ | 98 |
| Morgan & Morgan | #3 | 1.0 ★ | 1 |
A solo attorney with a $500 starting budget now outranks a billboard firm with a $50 million ad spend. Not because of budget — because of reputation, reviews, and a site that actually converts.
100 Performance. Not a Typo.
| Metric | Score |
|---|---|
| Performance | 100 |
| Accessibility | 96 |
| Best Practices | 96 |
| SEO | 100 |
Most law firm websites score in the 30s. Bloated with scripts, slow on mobile, losing visitors before they even load. Percy’s site loads in under a second because we built it that way from the start.
Two Complete Rebuilds. Zero Traffic Loss.
2016 — First Build Solo practice. $500 budget. WordPress site built for speed. Ranking within weeks.
2022 — First Rebuild Expanded to 4 cities. Complete architecture overhaul. Migrated URL by URL to preserve SEO equity. Virtual office locations removed after Google crackdown — consolidated to major metros only.
2025 — Second Rebuild Current site. 100 PageSpeed. 14K monthly users. Fresh architecture, same traffic.
We don’t patch old sites. We rebuild clean and migrate carefully. That’s why traffic doesn’t drop when the design changes.
Competitors Tried to Take Us Down.
When you rank at the top, people try to knock you off. We dealt with spam reports, fake reviews, and listing disputes across all four cities. We had to travel to each location, photograph real signage, and prove physical presence to fight every false flag.
Ten years later, still ranking. Still solo. Still referring out the overflow.
In His Words
“I gave him a $500 budget to start. In 3 months I was ranking on the first page of Google. Ever since then I’ve been getting non-stop phone calls at my firm and picked up numerous and memorable cases.” — Percy Martinez, Esq. | Percy Martinez, P.A. You can read it on my linkedin
The Math
Medical malpractice cases in Florida average six to seven figures. A single signed case from organic search generates more revenue than years of marketing spend.
287 leads in 5 weeks. 16.3K clicks in 16 months. 483% traffic growth.
We don’t have access to Percy’s revenue and wouldn’t publish it if we did. But the math speaks for itself.
Want Results Like This?
Percy started with $500 and a willingness to invest in something that compounds. Ten years later, he ranks across four cities and turns away cases he doesn’t want.
This doesn’t happen in 30 days. It happens when you build something real and stick with it.
- No contracts
- No obligation
- You own everything from day one
