Built by a former paralegal who understands how AI decides who to recommend.
When Someone Asks AI for a Lawyer, Will They Mention You?
I spent 10 years inside a law firm doing intake, going to court, and watching which calls turned into clients. Now I’m watching those calls come from AI recommendations instead of Google searches. That changes how you build visibility.
★★★★★
Rated 5 Stars on Google
10
Years Inside One Firm
28%
Searches Start with AI
6x
Conversion from AI
118
Reviews (Percy Martinez)
This Isn’t Traditional SEO
Most marketing agencies are still optimizing for blue links; the organic results below the ads, below the Map Pack, below everything else. But search is changing. Google’s AI Overviews now appear at the top of many results, answering questions directly before anyone scrolls. ChatGPT has over 100 million users asking it for recommendations. Perplexity is growing fast among researchers and professionals.
When someone types “best medical malpractice lawyer in Miami” into ChatGPT, it doesn’t return ten blue links. It makes a recommendation. It names specific firms. And if you’re not one of them, you’ve lost that potential client before they ever saw your website.
The firms that understand this shift are getting mentioned. The firms that don’t are wondering why their traffic metrics look fine but their phone isn’t ringing like it used to.
How AI Decides Who to Recommend
AI doesn’t rank pages like Google’s traditional algorithm. It synthesizes information from across the web and makes judgments about which entities are authoritative, trustworthy, and relevant to what someone is asking.
Want to book an intro call? We can do that!
Entity Recognition
AI needs to understand that your firm exists as a distinct entity; not just a website, but an organization with a name, location, practice areas, attorneys, and credentials. This information needs to be consistent across your website, Google Business Profile, legal directories, news mentions, and anywhere else you appear online. Inconsistency confuses AI, and confused AI doesn’t recommend.
Authority Signals
AI evaluates whether you’re actually an authority in your claimed practice areas. This comes from: content that demonstrates expertise (not generic pages, but substantive information that shows you know what you’re talking about), mentions and citations from other authoritative sources, credentials and affiliations that can be verified, and reviews that confirm real clients have worked with you.
Quotable Content
When AI cites a source, it needs something to quote; a clear statement, a specific fact, a definitive answer to a question. Content that’s vague, hedged, or buried in legal disclaimers doesn’t get cited. AI looks for content that directly answers questions in a way it can excerpt and attribute.
What I’ve Seen Work
We handle everything from strategy to launch. You focus on your cases while we build a site that actually brings in clients.
Percy Martinez, P.A.
Percy’s firm has strong entity recognition across Florida — consistent NAP data, robust Google Business Profile, mentions in legal directories, case results that demonstrate expertise. When AI evaluates medical malpractice lawyers in Miami, Percy shows up because there’s enough consistent, authoritative information for AI to recognize the firm as a legitimate entity worth mentioning.
This didn’t happen by accident. It came from years of building the right signals: consistent information everywhere, content that demonstrates actual expertise, reviews from real clients, and a web presence that AI can parse and understand.
Jorge L. Flores, P.A.
Jorge hit the top of Map Pack in Kendall within 5 months; but more importantly, the foundation we built positions him for AI visibility. Consistent entity data, practice area authority, local relevance signals. As AI search grows, firms with this foundation will be the ones getting recommended.
What Doesn’t Work
Keyword Stuffing
Generic Content
Schema Markup
Buying Links
Keyword Stuffing
AI doesn’t care how many times you mention “medical malpractice lawyer Miami” on your page. It’s looking for entity recognition and authority, not keyword density. Pages that read like they were written for search engines get ignored.
Generic Content
AI has read millions of pages. It can tell when your content is the same thing every other law firm says. “We fight for your rights” and “We treat every client like family” don’t signal expertise; they signal that you hired a cheap content writer.
Schema Markup Alone
In medical malpractice, you might spend $20,000 to sign one seven figure case. The ROI is there, but variance is high. We make sure you can weather the slow months before we start.
Buying Links
AI systems are increasingly sophisticated about detecting manufactured authority. A bunch of links from irrelevant sites doesn’t make you authoritative; it makes you look like you’re trying to game the system. Real authority comes from real mentions in real publications.
The Platforms That Matter
Google AI Overviews
Google’s AI Overviews appear at the top of search results for many queries; above ads, above Map Pack, above everything. They synthesize information from multiple sources and provide direct answers. Getting cited in AI Overviews requires having content that directly answers the questions people are asking, structured in a way Google’s AI can parse and attribute.
ChatGPT
Google’s AI Overviews appear at the top of search results for many queries; above ads, above Map Pack, above everything. They synthesize information from multiple sources and provide direct answers. Getting cited in AI Overviews requires having content that directly answers the questions people are asking, structured in a way Google’s AI can parse and attribute.
Perplexity
Perplexity is a newer AI search engine popular with researchers and professionals. It cites sources explicitly, which means you can see exactly where it’s pulling recommendations from. This makes it useful for understanding what signals matter; if you’re being cited, you can see why. If you’re not, you can see what competitors are doing differently.
Bing Copilot
Microsoft’s AI integration into Bing. Less traffic than Google but growing, and often used by professionals in corporate environments where Microsoft products are standard. Similar optimization principles apply.
Certified by the biggest brands
What I Actually Do
AI Visibility
Entity
Authority
Content
Ongoing
AI Visibility Optimization
I analyze your current presence across the platforms AI pulls from; your website, Google Business Profile, legal directories, news mentions, and anywhere else your firm appears. You get a clear picture of whether AI can recognize you as an entity, whether your authority signals are strong enough to warrant recommendations, and where the gaps are.
Entity Optimization
I ensure your firm’s information is consistent and complete across all sources that matter. Name, address, phone, practice areas, attorney credentials; all aligned so AI recognizes you as a single coherent entity rather than fragmented mentions that might or might not be the same firm.
Authority Building
I develop content and pursue mentions that build legitimate authority in your practice areas. Not link schemes or paid placements, but genuine expertise signals: substantive content, directory optimization, pursuing coverage in relevant publications. The kind of authority that AI systems trust.
Quotable Content Creation
I create content structured to be cited by AI; clear answers to common questions, substantive explanations of practice areas, content that AI can excerpt and attribute. This isn’t about word count; it’s about having something worth quoting.
Ongoing Monitoring
AI search is evolving constantly. What works today may need adjustment tomorrow. I monitor your AI visibility across platforms and adjust strategy as the landscape changes.
What the Data Shows
AI search isn’t theoretical; the numbers are already significant.
Research from Webflow found that users who arrive via AI-generated answers convert at nearly 24%; compared to 2-4% for traditional organic search. That’s roughly 6x higher conversion rates.
A Seer Interactive study found similar patterns; users arriving via AI Overviews converted at 16% versus 1.8% for standard organic traffic.
Why? Because AI has already done the research for them. When someone asks ChatGPT “who’s the best medical malpractice lawyer in Miami” and ChatGPT names a specific firm, that person isn’t comparison shopping. They’ve already been told this is the answer. They’re calling to hire, not to evaluate.
The firms that get recommended by AI are getting higher intent prospects who convert at dramatically higher rates. The firms that don’t are fighting for the scraps.
This Isn’t for Everyone
Works For:
This works for firms that can wait four to six months because AI visibility builds over time, not overnight. It works for practice areas with research intent; medical malpractice, birth injury, wrongful death; where people look before they call. It works for attorneys willing to invest in real content about their expertise.
Not For:
This probably isn’t right if you need cases this month, because anyone promising instant AI visibility is lying. It’s not right if your practice is purely transactional; “I need a lawyer now” searches don’t trigger AI recommendations as often. And if you’re not ready to trust an agency again after being burned before, I get it, but we can’t help if you won’t let us try.
Jorge Argota, is who you will be working with.
Ten years with one law firm: Percy Martinez, P.A. I worked as a paralegal; went to court, handled intake, sat with patients in hospitals. I watched search evolve from yellow pages to Google to whatever comes next. AI search is the next shift, and the firms that understand it early will have an advantage that’s hard to catch.
I’m not guessing about what works. I’m watching the data, testing approaches, and building strategies based on what’s actually moving the needle; not what some conference speaker said would be important.
We do not take competitors in the same practice area in the same county. If we work together, they can’t hire me.
— Argota Marketing
Questions We Get Asked
Can you guarantee my firm will be recommended by ChatGPT?
No. AI systems are black boxes and nobody fully controls what they recommend. What I can do is build the signals that make recommendations more likely: strong entity presence, consistent information, demonstrated authority, quotable content. But guaranteeing specific AI mentions isn’t something anyone can honestly promise.
How is this different from regular SEO?
Traditional SEO optimizes for ranking in search results; getting your page to appear high in the list of links. AI optimization focuses on getting cited in AI-generated answers, which requires different signals: entity recognition, authority indicators, quotable content. The tactics overlap in some areas but the goals are different. You need both.
How long before I see results from AI optimization?
Months, not weeks. Building entity recognition and authority signals takes time. You might see improvements in AI Overviews within 2-3 months. ChatGPT recommendations take longer because its training data updates less frequently. This is a long-term positioning play, not a quick fix.
Is AI search actually that big a deal yet?
It’s growing fast. Around 28% of legal searches now involve AI in some form; either starting with AI or using AI during the research process. Google’s AI Overviews are appearing on more queries. ChatGPT usage continues to grow. The firms that build AI visibility now will have an advantage as this share increases.
What if I’m already doing SEO?
Good; that’s a foundation. Many SEO fundamentals support AI visibility: quality content, technical health, authoritative backlinks. But AI optimization adds layers that traditional SEO often misses: entity consistency across platforms, content structured for AI citation, presence in the specific sources AI systems trust. I build on your existing SEO, not replace it.
Do I need to be on Wikipedia?
It helps but it’s not required. Wikipedia is a source AI systems trust heavily, so firms with Wikipedia presence have an advantage. But not every law firm qualifies for Wikipedia (you need notability by their standards), and you can build strong AI visibility through other authoritative sources. Wikipedia is a bonus, not a requirement.
What about AI generated content. should I use it?
For your website? No, or at least not without heavy human editing. AI systems can often detect AI-generated content, and Google has stated that AI content that doesn’t add value can be treated as spam. The content that gets cited by AI is content that demonstrates genuine human expertise; not content that sounds like every other AI-generated page.
How do you measure AI visibility?
I track: mentions in Google AI Overviews for target queries, brand mentions in ChatGPT responses (tested regularly), citations in Perplexity results, and entity recognition indicators across platforms. This is an evolving area without perfect metrics, but we can monitor whether your visibility is improving over time.
What does AI search optimization cost?
It’s typically bundled with broader SEO and visibility work since the tactics overlap significantly. As a standalone focus, monthly investment starts around $5,000 to 10,000 depending on your current foundation and goals. I’ll give you specific numbers after seeing where you’re starting from.
Is this just hype that will pass?
I don’t think so. AI is fundamentally changing how people find information, not just adding a feature to existing search. Google wouldn’t be rebuilding their search results page around AI if they thought it was temporary. The firms that position themselves now will have advantages that compound over time.
Find Out If AI Knows You Exist
Most law firms have never checked whether AI can find them, recognize them, or recommend them. I’ll audit your visibility across Google AI Overviews, ChatGPT, and Perplexity; and tell you exactly where you stand and what it would take to show up.
No contracts. No obligation. Just clarity on whether AI knows who you are.