Personal Injury Lawyer Keyword Master List Template

Overview

This master keyword list template helps you organize and prioritize keywords for your personal injury law firm by practice area and search intent. Use this document as your central keyword repository for content planning, SEO, and PPC campaigns.

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How to Use This Template

1. Fill in keywords relevant to your practice areas and location
2. Research and add search volume and competition data using tools like SEMrush, Ahrefs, or Google Keyword Planner
3. Prioritize keywords based on your firm’s specific goals and practice focus
4. Use these organized lists to plan your content calendar and advertising campaigns
5. Update quarterly to incorporate new keyword opportunities and trends

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CORE BRANDED KEYWORDS

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
[Your Firm Name]	Navigational
[Your Firm Name] lawyer	Navigational
[Your Firm Name] attorney	Navigational
[Your Firm Name] law firm	Navigational
[Your Firm Name] reviews	Navigational
[Your Firm Name] Miami	Navigational
[Attorney Name] lawyer	Navigational
[Attorney Name] Miami	Navigational

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CAR ACCIDENT KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami car accident lawyer	Transactional
Car accident attorney Miami	Transactional
Best car accident lawyer in Miami	Transactional
Car crash lawyer near me	Transactional
Miami car accident attorney free consultation	Transactional
Car accident lawyer no win no fee Miami	Transactional
Brickell car accident lawyer	Transactional
Coral Gables car accident attorney	Transactional
Hit and run accident lawyer Miami	Transactional
Miami rear end collision attorney	Transactional
Spanish speaking car accident lawyer Miami	Transactional
I-95 car accident lawyer	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
What to do after a car accident in Miami	Informational
How long after car accident can you sue in Florida	Informational
Florida car accident laws	Informational
Car accident settlement calculator Florida	Informational
How to get police report after car accident Miami	Informational
Car accident injuries symptoms	Informational
Florida no-fault insurance car accident	Informational
Who is at fault in a rear-end collision in Florida	Informational
Florida car accident statute of limitations	Informational
Average car accident settlement Florida	Informational
When to hire lawyer after car accident	Informational
Do I need a lawyer for a minor car accident	Informational

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TRUCK ACCIDENT KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami truck accident lawyer	Transactional
Commercial truck accident attorney Miami	Transactional
18 wheeler accident lawyer Miami	Transactional
Semi truck accident attorney Florida	Transactional
Miami tractor trailer accident lawyer	Transactional
Best truck accident lawyer in Miami	Transactional
Truck crash attorney Miami free consultation	Transactional
Miami delivery truck accident lawyer	Transactional
Miami Dade truck accident lawyer	Transactional
South Florida truck accident attorney	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Truck accident settlement amounts Florida	Informational
What to do after a truck accident in Florida	Informational
Truck accident injury claims process	Informational
How long to file truck accident lawsuit Florida	Informational
Florida truck accident statistics	Informational
Truck driver hours of service violations	Informational
Commercial truck insurance requirements Florida	Informational
Who is liable in a commercial truck accident	Informational
Types of truck accident injuries	Informational

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MOTORCYCLE ACCIDENT KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami motorcycle accident lawyer	Transactional
Motorcycle crash attorney Miami	Transactional
Motorcycle injury lawyer Miami	Transactional
Best motorcycle accident attorney in Miami	Transactional
Motorcycle accident lawyer free consultation	Transactional
Miami beach motorcycle accident lawyer	Transactional
Experienced motorcycle crash attorney Miami	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Florida motorcycle accident laws	Informational
Motorcycle helmet laws Florida	Informational
Common causes of motorcycle accidents	Informational
Motorcycle accident injuries	Informational
Florida motorcycle accident statistics	Informational
Motorcycle accident compensation Florida	Informational
How to file motorcycle accident claim Florida	Informational

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SLIP AND FALL / PREMISES LIABILITY KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami slip and fall lawyer	Transactional
Slip and fall attorney Miami	Transactional
Premises liability lawyer Miami	Transactional
Trip and fall attorney Miami	Transactional
Miami supermarket accident lawyer	Transactional
Restaurant slip and fall attorney Miami	Transactional
Hotel accident lawyer Miami	Transactional
Shopping mall injury attorney Miami	Transactional
Miami apartment complex injury lawyer	Transactional
Sidewalk accident attorney Florida	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Can I sue for a slip and fall in Florida	Informational
Slip and fall lawsuit process Florida	Informational
How to prove fault in a slip and fall case	Informational
Florida premises liability laws	Informational
Average slip and fall settlement Florida	Informational
How long to file slip and fall lawsuit Florida	Informational
What to do after falling in a store	Informational
Building code violations premises liability	Informational

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MEDICAL MALPRACTICE KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami medical malpractice lawyer	Transactional
Medical malpractice attorney Miami	Transactional
Surgical error lawyer Miami	Transactional
Birth injury attorney Florida	Transactional
Miami doctor negligence lawyer	Transactional
Misdiagnosis lawyer Miami	Transactional
Hospital negligence attorney Miami	Transactional
Medical malpractice lawsuit Miami	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
How to sue a doctor for malpractice in Florida	Informational
Florida medical malpractice laws	Informational
Medical malpractice statute of limitations Florida	Informational
How to prove medical negligence	Informational
Average medical malpractice settlement Florida	Informational
Types of medical malpractice claims	Informational
Florida medical malpractice caps	Informational
How long does a medical malpractice lawsuit take	Informational

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WRONGFUL DEATH KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami wrongful death lawyer	Transactional
Wrongful death attorney Miami	Transactional
Wrongful death lawsuit Florida	Transactional
Fatal accident lawyer Miami	Transactional
Miami wrongful death compensation attorney	Transactional
Florida wrongful death claim lawyer	Transactional
Best wrongful death attorney in Miami	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
How to file a wrongful death lawsuit in Florida	Informational
Florida wrongful death statute	Informational
Who can sue for wrongful death in Florida	Informational
Wrongful death damages in Florida	Informational
Wrongful death vs survival action Florida	Informational
Timeline for wrongful death claims Florida	Informational
Average wrongful death settlement Florida	Informational
Proving negligence in wrongful death case	Informational

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PRODUCT LIABILITY KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami product liability lawyer	Transactional
Defective product attorney Florida	Transactional
Dangerous product lawsuit Miami	Transactional
Miami defective medical device lawyer	Transactional
Florida dangerous drug attorney	Transactional
Product injury lawyer Miami	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
How to file a product liability claim Florida	Informational
Types of product liability cases	Informational
Florida product liability laws	Informational
Proving product defect lawsuit	Informational
Product liability statute of limitations Florida	Informational

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WORKERS’ COMPENSATION KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami workers comp lawyer	Transactional
Workers compensation attorney Miami	Transactional
Work injury lawyer Miami	Transactional
Denied workers comp claim attorney Florida	Transactional
Construction accident lawyer Miami	Transactional
Best workers compensation attorney Miami	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
How to file workers comp claim Florida	Informational
Florida workers compensation benefits	Informational
Workers comp settlement amounts Florida	Informational
Can I sue my employer in Florida	Informational
Workers comp permanent disability Florida	Informational
Independent contractor workers comp Florida	Informational

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DOG BITE / ANIMAL ATTACK KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami dog bite lawyer	Transactional
Dog attack attorney Miami	Transactional
Animal attack lawyer Florida	Transactional
Dog bite injury attorney Miami	Transactional
Sue for dog bite Miami	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Florida dog bite laws	Informational
Dog bite liability Florida	Informational
One bite rule Florida	Informational
What to do after dog bite Miami	Informational
Dog bite settlement amounts Florida	Informational

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RIDESHARE ACCIDENT KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami Uber accident lawyer	Transactional
Lyft accident attorney Miami	Transactional
Rideshare accident lawyer Florida	Transactional
Uber driver accident attorney Miami	Transactional
Miami rideshare passenger injury lawyer	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
What to do after Uber accident Miami	Informational
Uber accident insurance coverage Florida	Informational
Rideshare accident claims process	Informational
Who is liable in Lyft accident	Informational
Uber accident settlements Florida	Informational

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BICYCLE & PEDESTRIAN ACCIDENT KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami bicycle accident lawyer	Transactional
Pedestrian accident attorney Miami	Transactional
Hit by car lawyer Miami	Transactional
Miami crosswalk accident attorney	Transactional
Bike injury lawyer Florida	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Florida bicycle accident laws	Informational
Pedestrian right of way Florida	Informational
What to do if hit by car while walking Miami	Informational
Bicycle accident compensation Florida	Informational
Miami pedestrian accident statistics	Informational

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BOATING & MARITIME ACCIDENT KEYWORDS

Transactional (High Intent)

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Miami boat accident lawyer	Transactional
Maritime injury attorney Florida	Transactional
Jet ski accident lawyer Miami	Transactional
Cruise ship injury attorney Miami	Transactional
Miami beach boating accident lawyer	Transactional

Informational

Keyword	Search Intent	Monthly Search Volume	Keyword Difficulty (1-100)	CPC ($)	Priority (H/M/L)	Current Ranking	Target URL	Notes
Florida boating accident laws	Informational
Maritime injury claims process	Informational
What to do after boat accident Miami	Informational
Cruise ship liability for injuries	Informational
Florida boating safety regulations	Informational

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LOCATION-SPECIFIC KEYWORDS

Miami Neighborhoods

Neighborhood	Practice Area	Keyword	Search Intent	Monthly Volume	KD	CPC	Priority	Current Ranking	Target URL
Brickell	Car Accident	Brickell car accident lawyer	Transactional
Coral Gables	Personal Injury	Coral Gables personal injury attorney	Transactional
Miami Beach	Slip and Fall	Miami Beach slip and fall lawyer	Transactional
Wynwood	Bicycle Accident	Wynwood bicycle accident attorney	Transactional
Downtown	Motorcycle Accident	Downtown Miami motorcycle accident lawyer	Transactional
Little Havana	Car Accident	Little Havana car accident attorney Spanish	Transactional
Doral	Truck Accident	Doral truck accident lawyer	Transactional
Kendall	Personal Injury	Kendall personal injury attorney	Transactional

Surrounding Areas

Location	Practice Area	Keyword	Search Intent	Monthly Volume	KD	CPC	Priority	Current Ranking	Target URL
Broward County	Car Accident	Broward County car accident lawyer	Transactional
Fort Lauderdale	Personal Injury	Fort Lauderdale personal injury attorney	Transactional
Hollywood FL	Slip and Fall	Hollywood FL slip and fall lawyer	Transactional
Hialeah	Motorcycle Accident	Hialeah motorcycle accident attorney	Transactional
Aventura	Truck Accident	Aventura truck accident lawyer	Transactional
Homestead	Car Accident	Homestead car accident attorney	Transactional

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KEYWORD PRIORITIES & CONTENT PLAN

Use this section to identify your top priority keywords and plan content creation.

Top 20 Priority Transactional Keywords (For Service Pages & PPC)

Rank	Keyword	Search Volume	KD	CPC	Current Ranking	Target URL	Implementation Plan
1
2
3
4
5
…
20

Top 20 Priority Informational Keywords (For Blog Content)

Rank	Keyword	Search Volume	KD	CPC	Current Ranking	Target URL	Implementation Plan
1
2
3
4
5
…
20

Content Calendar Based on Keywords

Month	Transactional Keywords to Target	Informational Keywords to Target	Content Type	Assigned To	Status
January
February
March
April
May
June
July
August
September
October
November
December

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COMPETITOR KEYWORD ANALYSIS

Track keywords your competitors are ranking for that you might be missing.

Competitor	Their Top Ranking Keywords	Their Unique Keywords	Gap Analysis	Action Plan
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5

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KEYWORD RESEARCH RESOURCES

• Google Keyword Planner – https://ads.google.com/home/tools/keyword-planner/
• SEMrush – https://www.semrush.com/
• Ahrefs – https://ahrefs.com/
• Moz Keyword Explorer – https://moz.com/explorer
• Google Search Console – https://search.google.com/search-console
• Google Trends – https://trends.google.com/

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NOTES & UPDATES

Use this section to track changes to your keyword strategy over time.

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Template created by [Jorge Argota]
Last Updated: [03/27/2025]