Category Marketing

⚡ Why this comparison matters now Local Services Ads (LSAs) sit atop Google results with a green “Google‑Screened” badge and charge per lead, while Search Ads bill per click. Choosing—or ignoring—either channel changes cost‑per‑signed‑case by hundreds of dollars. A calibrated mix can lower blended cost…

A thirty‑second war story Three weeks ago a Miami personal‑injury firm imported just forty‑two negatives from the list you’re about to download. Their wasted spend collapsed from 22 percent to 6 percent in seventeen days and freed $1,420 per $10k…

Posted April 16, 2025 | Authored by Jorge Argota using our editorial guidelines In Miami’s competitive legal market, Google Ads remains the most effective online advertising platform for law firms seeking high-value clients. With the right strategy, even smaller local…

While Google Ads dominates paid search with 89.73% market share[1], Microsoft Advertising (formerly Bing Ads) presents a valuable opportunity for Miami attorneys—particularly in competitive practice areas like personal injury. Research demonstrates that this platform delivers cost-effective leads, reaches an affluent…

The Reddit Advantage for Legal Marketing While law firms pay $150-$350 per lead on Google, Reddit ads can deliver qualified leads under $60—and build trust in the process. This comprehensive guide includes step-by-step targeting strategies, breakdowns of different ad formats,…

Facebook ads for lawyers offer an unprecedented opportunity to connect with potential clients in their moment of need. With billions of active Facebook users spanning all demographics, this social media platform provides a powerful channel for attorneys to build brand…