Personal Injury Lawyer Keyword Intent Mapping Template

Overview

This template will help you organize keywords by search intent and plan appropriate content types. Complete all sections for a comprehensive keyword strategy.

SECTION 1: INFORMATIONAL INTENT KEYWORDS

These keywords indicate users are researching or gathering information, but not necessarily ready to hire an attorney.

Keyword	Monthly Search Volume	Keyword Difficulty	Priority (H/M/L)	Content Type	URL (if exists)	Notes
What to do after a car accident in Miami				Blog post
How long do I have to file a personal injury claim in Florida				FAQ page
Average settlement for whiplash injury Florida				Guide
Florida statute of limitations personal injury				Legal resource
Symptoms of concussion after car accident				Medical info
Can I sue for a slip and fall in Miami				Blog post
Who is at fault in a rear-end collision in Florida				Legal guide
How to get police report after accident Miami				How-to guide
What injuries qualify for workers compensation Florida				Checklist

Content Strategy for Informational Keywords:

Create in-depth guides that showcase expertise
Include statistics and cite authoritative sources
Use schema markup for FAQ content
Focus on demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Consider creating downloadable resources that require email capture

SECTION 2: NAVIGATIONAL INTENT KEYWORDS

These keywords indicate users are looking for a specific website, law firm, or legal resource.

Keyword	Monthly Search Volume	Keyword Difficulty	Priority (H/M/L)	Content Type	URL (if exists)	Notes
[Your firm name] Miami				Homepage
[Your firm name] reviews				Reviews page
[Your firm name] attorneys				Attorney profiles
[Your firm name] phone number				Contact page
[Your firm name] office location				Location page
[Your firm name] + [attorney name]				Bio page

Content Strategy for Navigational Keywords:

Ensure NAP (Name, Address, Phone) consistency across all pages
Optimize Google Business Profile for these searches
Create a clear site structure with breadcrumb navigation
Implement schema markup for organization and legal service
Consider creating a site search functionality

SECTION 3: TRANSACTIONAL INTENT KEYWORDS

These keywords indicate users are ready to take action and likely to contact an attorney soon.

Keyword	Monthly Search Volume	Keyword Difficulty	Priority (H/M/L)	Content Type	URL (if exists)	Notes
Hire Miami car accident lawyer				Practice area page
Best personal injury attorney in Miami				Landing page
Miami truck accident lawyer free consultation				Service page
Experienced medical malpractice attorney Miami				Practice area
Top-rated slip and fall lawyer Brickell				Location page
Miami wrongful death attorney near me				Practice area
Spanish speaking personal injury lawyer Miami				Specialized landing page
Emergency car accident attorney Miami 24 hours				Service page
Personal injury lawyer no win no fee Miami				Fee structure page

Content Strategy for Transactional Keywords:

Include clear calls-to-action (phone, form, chat)
Feature client testimonials and case results
Emphasize unique value propositions
Highlight free consultations and contingency fee structure
Create dedicated landing pages for PPC campaigns
Include trust indicators (awards, credentials, associations)

SECTION 4: LOCAL/GEOGRAPHIC KEYWORD VARIANTS

Add location modifiers to your core keywords to target specific neighborhoods.

Core Keyword	Location Modifier	Combined Keyword	Intent Type	Content Strategy
Personal injury lawyer	Miami	Personal injury lawyer Miami	Transactional	City page
Car accident attorney	Brickell	Car accident attorney Brickell	Transactional	Neighborhood page
Slip and fall lawyer	Coral Gables	Slip and fall lawyer Coral Gables	Transactional	Neighborhood page
Medical malpractice attorney	Miami Beach	Medical malpractice attorney Miami Beach	Transactional	Neighborhood page
Truck accident lawyer	Doral	Truck accident lawyer Doral	Transactional	Neighborhood page
Motorcycle crash attorney	Kendall	Motorcycle crash attorney Kendall	Transactional	Neighborhood page
Wrongful death lawyer	Downtown Miami	Wrongful death lawyer Downtown Miami	Transactional	Neighborhood page

Local Content Strategy:

Create neighborhood-specific pages with unique content
Include local landmarks, courts, hospitals in content
Mention major local highways and high-accident intersections
Add Google Maps embeds of your office location relative to the neighborhood
Include neighborhood-specific client testimonials when possible
Feature local accident statistics and news references

SECTION 5: CONTENT PLANNING MATRIX

Map high-priority keywords to specific content pieces:

Content Title	Target Keyword(s)	Intent Type	Content Format	Word Count
“7 Critical Steps After a Car Accident in Miami”	What to do after car accident Miami	Informational	Blog post	1,200+
“Miami Car Accident Attorney: No Fee Unless You Win”	Hire Miami car accident lawyer	Transactional	Practice area page	1,500+
“[Firm Name]: Miami’s Trusted Personal Injury Team”	[Firm name] reviews	Navigational	About page	800+
“Brickell Car Accident Lawyer: Local Representation”	Car accident lawyer Brickell	Local/Trans.	Location page	1,000+

SECTION 6: KEYWORD PERFORMANCE TRACKING

Track the performance of your keyword strategy:

Keyword	Initial Ranking	Current Ranking	Traffic (Monthly)	Conversion Rate	Actions to Improve

Next Steps:

Complete each section with your firm’s specific keywords
Prioritize based on search volume, competition, and business goals
Create a content calendar based on the Content Planning Matrix
Track rankings and performance monthly
Update regularly as you discover new keywords and opportunities

Notes:

Use tools like SEMrush, Ahrefs, or Google Keyword Planner to find search volume and difficulty
Prioritize keywords based on business goals, not just search volume
For local keywords, consider creating separate pages for each major neighborhood
Update this document quarterly to reflect changes in search trends and business focus