Key Performance Highlights

3,259 Total Generated Leads We helped Percy Martinez P.A. achieve an impressive 3,259 leads across multiple channels and locations. With a strategic overhaul of their website, targeted campaigns, and a focus on converting visitors into clients, we turned a small practice into Florida’s top medical malpractice firm.

#1 Rankings Across All Target Keywords Through comprehensive SEO-focused web design and content strategy, we secured top positions for high-value medical malpractice terms in all four Florida markets, outranking competitors with much larger budgets.

13.4M Campaign Impressions Our targeted PPC campaigns generated 13.4 million impressions across Florida markets, creating massive brand visibility for Percy Martinez in the competitive medical malpractice space.

133K Qualified Clicks Through sophisticated targeting and compelling ad copy, we drove 133,000 qualified clicks to Percy’s website, maintaining efficient performance with a $3.59 average CPC despite high competition.

Detailed Results

• Designed and implemented a fully SEO-optimized website architecture that secured #1 rankings for primary target keywords
• Generated consistent qualified leads across diverse locations including Miami, Miami Beach, Coral Gables, Hialeah, Homestead, and Olympia Heights
• Transformed website performance by reducing mobile load times from 12.3 seconds to 2.8 seconds, dramatically improving user experience
• Established dominant presence in the Google local pack for all four major Florida markets: Miami (369 calls), Orlando (386 calls), Jacksonville (168 calls), and Tampa (159 calls)

The Challenge

When we began working with Percy Martinez, his firm faced overwhelming competition from established players like Morgan & Morgan and Iscoe & Greene, who were spending over $300,000 monthly on advertising. Percy’s online presence consisted of a basic HTML website with 6+ second load times, no analytics tracking, and no content management system.

Our partnership began unexpectedly—through a chance meeting at Chocolate Fashion where Percy said, “I have no idea what digital marketing is but your mom says you can get cases.” This humble beginning launched a transformation that would establish Percy Martinez P.A. as Florida’s leading medical malpractice firm.

Multi-Location Expansion Strategy

Orlando Dominance With 386 monthly calls, the Orlando location quickly became a major success through targeted local content addressing regional hospital systems and medical facilities specific to Central Florida.

Miami Foundation The original Miami location maintained strong performance with 369 monthly calls, benefiting from established authority and enhanced by continuous content development focused on South Florida medical institutions.

Jacksonville Growth Successfully expanded into the northern Florida market with 168 monthly calls, implementing location-specific SEO strategies that addressed unique aspects of the Jacksonville medical environment.

Tampa Expansion The newest location already generating 159 monthly calls, demonstrating the scalability of our approach and the transferable nature of our digital strategy across different Florida markets.

Strategic Approach

SEO-Driven Web Design

• Developed a completely new website with SEO best practices built into the architecture
• Implemented schema markup to enhance search visibility and secure rich snippets
• Created a mobile-first responsive design that dramatically improved user experience metrics
• Built topic clusters around specific medical malpractice case types to establish topical authority
• Integrated conversion optimization principles throughout the design to maximize lead generation

Hyperlocal Targeting Strategy

• Created neighborhood-specific targeting within major markets to capture leads from Coral Gables, Hialeah, Olympia Heights, and other Miami-area communities
• Developed content addressing specific medical facilities and hospitals in each micro-market
• Implemented area code-based call tracking to measure performance across geographic segments
• Optimized Google Business Profile for all locations to maximize local pack visibility
• Established multi-location citation consistency to strengthen local search signals

Technical Foundation

• Completely restructured website architecture to improve user experience and conversion potential
• Implemented mobile-first design principles following Google’s indexing changes
• Established comprehensive analytics to track lead quality and performance across locations

PPC Campaign Management

• Developed sophisticated geographic targeting to allocate budget efficiently across markets
• Created unique ad sets addressing specific types of medical malpractice cases
• Implemented advanced audience targeting to reach potential clients at key decision points
• Managed $478K ad spend with strict performance monitoring and continuous optimization
• Achieved consistent growth in impression share against much larger competitors

Lead Quality Management

Our strategy didn’t just focus on generating volume—we prioritized quality leads that converted into valuable cases. The lead management system shows:

• Consistent flow of medical malpractice-specific inquiries
• High percentage of “charged” status leads indicating quality engagement
• Geographic distribution across Percy’s target service areas
• Rapid response times between lead receipt and follow-up activity
• Detailed lead source attribution for ongoing campaign optimization

Client Testimonial

“Jorge didn’t just bring us leads – he changed how we think about growing our practice.

– Percy Martinez, Founding Attorney

See More

If you’re facing similar challenges – whether starting from scratch or looking to take your practice to the next level – let’s discuss how these strategies can work for you. Every market is different, but the principles of providing real value and building genuine authority remain the same. Contact us for a strategy session and custom growth plan for your practice.