# Personal Inujury Intake Optimization > Home/Services/Legal Intake Intake Optimization. Your ads generated the call. Our 30 day Intake Leak Audit shows what happened next: whether the call was answered, properly qualified, followed up with, and signed. You receive weekly lead by lead logs and a… > URL: https://jorgeargota.com/services/personal-inujury-intake-optimization/ > Last modified: 2026-09-02T18:25:43+00:00 [Home](/)*/*[Services](/services/)*/***Legal Intake** # Intake Optimization. Your ads generated the call. Our 30 day Intake Leak Audit shows what happened next: whether the call was answered, properly qualified, followed up with, and signed. You receive weekly lead by lead logs and a final written report identifying whether the breakdown is in marketing, intake, follow up, or tracking. [See if you qualify](#contact) (941) 626-9198 ★★★★★**5.0 on Google**25 verified reviews Certified By ## See what happened to every marketing generated call. Most firms can see how many calls their ads produced. Few can see which calls were real opportunities, how intake handled them, and whether they became signed cases. ### A written record, not a dashboard. Each week you receive a partner readable log that connects the lead source, intake handling, next step, and final outcome. It is not a dashboard full of vanity metrics; it is a written record of what happened to the calls your firm paid to generate. [View the full sample log](#contact) Weekly intake log.*Sample* Type & SourceCase synopsisOutcome **Auto accident**(214) 555-0148Google Ads Rear ended at a stop light. Treatment began that week. Retainer signed **Auto accident**(469) 555-0173Google Ads No details captured. The call was never answered. Missed **Truck accident**(817) 555-0126Organic search Commercial truck collision. Police report already filed. Qualified **3 calls logged.** Every marketing generated call accounted for, every viable lead matched to its source. Illustrative sample. Times, matters and sources are examples of how a week is recorded, not client records. ## From first ring to final outcome. We review each marketing generated call against a written intake rubric approved by your managing partner: what happened, where it broke down, and what should change first. [See if you qualify](#contact) RING 2 PICKED UP ### Was the call answered? We identify missed calls, abandoned calls, long hold times, and after hours gaps. If a potentially qualified caller was not reached, it is documented in the log. 9/10 SCORE GRADED ### Was it a qualified opportunity? We separate real case opportunities from spam, wrong numbers, records requests, existing client calls, and vendor calls. Each viable inquiry is evaluated against your firm’s case criteria, not treated as a lead simply because the phone rang. - ONE LOG ### Was intake handled correctly? We document the caller’s matter type, case fit, intake handling, follow up status, and next step. You can see whether an opportunity was properly qualified, contacted, scheduled, declined, or lost. THE AD THE CALL THE CASE ### Which channels produce signed cases? Each viable lead is connected to its source wherever tracking allows: Google Ads, Local Services Ads, organic search, referrals, and social. You see which channels drive qualified opportunities and which merely generate phone activity. ## Built by someone who has worked both sides of the problem. Jorge Argota spent 10 years inside a law firm, beginning on the intake line and later managing marketing. Marketing should be judged by signed cases, not calls. Intake should be judged by what happens to qualified opportunities, not excuses. The audit puts both sides in the same written record. ### Replace assumptions with evidence. When a firm does not know what happened after a lead came in, marketing says the leads were mishandled and intake says the leads were poor quality. This audit creates a shared record: what marketing generated, how intake responded, what follow up occurred, and whether the opportunity signed. Every marketing generated call reviewed against an agreed intake rubric - Qualified opportunities matched to their available lead source - Reviewed through your firm’s approved call tracking and CRM systems - No changes to intake workflows and no live testing without written authorization 15+law firms served, primarily personal injury and criminal defense practices 10 yrsin law firm intake, before moving into legal marketing ### In 30 days, you will know where cases are being lost. You do not need another marketing report that counts clicks and form fills without explaining the outcome. Over 30 days we review your marketing generated leads and intake handling side by side, then deliver a written diagnosis of the highest impact problem to fix first. - A 30 day review of marketing generated calls and lead outcomes - Weekly intake logs showing source, disposition, and follow up status - A final written report with findings, supporting data, and priorities, yours to keep 30days The audit window **Weekly, not monthly**Logs land while the month is still fixable **Your rubric**Qualified is defined by your managing partner **Day 30**The highest impact problem, named in writing ## Can your front desk handle this internally? Possibly. A disciplined internal team can keep an intake log, record lead sources, review calls, and report outcomes consistently. The question is whether that is happening now, and whether a partner can see the evidence without reconstructing it by hand. Capability The audit Typical front desk process Calls reviewed against a consistent rubric Yes Varies with workload and staffing on the day. Lead source documented with each viable inquiry Yes No Partner readable written reporting Yes Usually verbal, rarely written down. Connected to marketing outcomes Yes No Lowest direct cost No Yes Ten years on the intake line Scored call by call Jorge Argota · Founder & CEO ## Legal marketing experience built from inside a law firm. Jorge Argota spent 10 years at a Miami medical malpractice firm, beginning in intake and later moving into marketing leadership. He saw the same issue from both sides: marketing can generate demand, but firms lose cases when calls are missed, leads are poorly documented, follow up fails, or nobody can connect the outcome back to the source. [Read Jorge’s story](/about/) ### Not entirely sure how we work? [Our 4 step process](/how-it-works/) 15+ Serving personal injury and criminal law firms across the U.S. $18M+ Spent over 20 years in digital advertising 5.0 ★ Average Google rating, 25 verified reviews ★★★★★**5.0 on Google**25 verified reviews ## Find out what happens after the phone rings. In a discovery call we map your current process: how calls are answered, how leads are qualified, where outcomes are recorded, and whether marketing sources can be tied to signed cases. You leave with a clearer view of what to investigate first, whether or not you move forward with the audit. [See if you qualify](/contact/) Or call (941) 626-9198