# Argota Marketing

> 
> Last updated: 2026-07-19

## Search

- Search URL: `https://jorgeargota.com?s={query}`

## Recent Content

- [WhatConverts to Google Ads Offline Conversions: A Real Walkthrough](https://jorgeargota.com/google-ads-offline-conversions/): Field notes · Offline conversion tracking How we uploaded 91 leads into Google Ads and learned the hard way. A real walkthrough of moving WhatConverts data into Google Ads as offline conversions with tiered values. The 8% match rate disaster, the four template errors we hit, the conversion action name fix, and what we should […]
- [Entity SEO: turn your firm and attorneys into recognized entities](https://jorgeargota.com/entity-seo-law-firms-attorneys/): Strategy · AI search · 2026 How firms in New York, Los Angeles, Chicago, and Miami structure their firm, attorneys, offices, and practice areas so Google and AI Overviews recognize them as distinct trusted entities. Below is the 3 layer entity architecture, the attorney bio template that feeds the Knowledge Graph, schema implementation, the city […]
- [How to Get More Google Reviews for Your Law Firm (2026)](https://jorgeargota.com/how-to-get-google-reviews-law-firm/): Strategy · Reputation system · 2026 Reviews are not a marketing afterthought. They are a measurable revenue system constrained by state bar ethics, TCPA rules, and operational timing. The framework below covers the Trust Tax math, the Reputation Revenue Flywheel, the 5 variables that control review growth, the Florida Bar rules most online advice would […]
- [SEO vs Google Ads vs LSAs for Law Firms: Where to Invest](https://jorgeargota.com/seo-vs-google-ads-vs-lsa-law-firms/): I managed marketing inside a law firm for 10 years and talked to maybe seven agencies during that time and every one of them recommended a different channel without ever asking what our practice area economics looked like or what we could actually afford to spend.
- [AI Overviews are eating law firm traffic. The math says it might be a good thing.](https://jorgeargota.com/ai-overviews-law-firm-traffic/): AI Overviews are intercepting 61% of law firm traffic on legal searches, but the visitors who still click through convert at 185% to 2,300% higher rates because the AI pre-qualifies them first.


## Complete Sitemap

For a comprehensive list of all URLs, see: https://jorgeargota.com/sitemaps.xml

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*This file is dynamically generated and highlights our most important content.*