Content Marketing Specialist Miami, FL

We have covered keyword research, local SEO and technical SEO. Now, we can start creating content meant for search. Yet, there’s still more to increasing sales or awarness than SEO. Sure, I am an SEO expert, but its not only about SEO its about obtaining business. That is where branding, web design, and conversion rate optimization come into play.

This is what I mean by experince is essential, and here’s what I can do for you.

Once we have all the keywords, we need to start creating the content. There is also an art to content creation so there is no wrong or right. This is why branding is essential because it defines what the art is going to be, in this case written content must follow brand guidelines. This includes such things as the tone, style and narrative of the content of the brand.

And that is not all went it comes to creating content, you have a treasure trove of content ideas from sources such as reddit and Quora. These social hubs are great at understanding how people are trying to find your business or using your products or services.

A few years ago there was no such thing as AI or Content Optimization software, it was all done based on good guesses. Since these tools exist, we now have the ability to generate good content that would have a better chance to rank on Google.

What I like to do is use tools such as clearscope or SurferSEO to sort of gauge the terms which needs to add into my content. With all that, I would never use A.I to write content, when I use A.I its to help rather than do my work.

Now let’s dive into the meat of content, and how Google ranks it. Google uses over 300 algorhimths to rank webpages, some are more important than others.

In this case lets discuss E-E-A-T.

This term means expertise, experince, authoirty and trust. It is super important when it comes to SEO because its a big part of the algorithim. There are A.I tools that can guide you or rather point you in the right direction. Yet, there are limits because it is unable to calculate this algotrhim, trust me i’ve tried.

Yet, there are ways to get a good idea or at least point you in the right direction while creating content to rank in the search engines.

While A.I can help there is no accurate model on how to calculate EEAT. With knowing that, at least we have guidelines on the best practices to make EEAT content, given to us by Google.

Let’s not forget about the Helpful algorithim, which Google rolled out an updated version in Novemeber.

Creating good content is a mix of helpful content, EEAT elements and links are the basis of getting content to rank on Google.

So now you have a basic understanding on what it takes to make content that ranks on Google form an SEO expert POV.

Protip: Here are some models which are super helpful when creating different types of content. For example with Percy Martinez P.A when I was doing thier content I did a lot of AIDA modeling into the content. Following that model increased engagements by 18.2% and conversions by 12%. Here are some of the models I can add for you:

AIDA Model: Attention, Interest, Desire, Action.
PAS Model: Problem, Agitate, Solution.
Cialdini’s Principles of Persuasion: Six key principles for influencing behavior.
Fogg Behavior Model: Motivation, Ability, and Prompt.
Keller’s Brand Equity Model: Building strong brand perceptions.
Hook Model: Trigger, Action, Variable Reward, Investment.
6+1 Model: Ideas, Organization, Voice, Word Choice, Sentence Fluency, Conventions, Presentation.
AGES Model: Attention, Generation, Emotion, Spacing for effective learning.
CATNIP Model: Curiosity, Amazement, Tension, Novelty, Interactive, Personalized.

Content Refinement and Analytics

Now we go into phase two of the content process which is measuring and improving the content. Based on our initial set up of the content, we need to set up goals for the content.

Once we have the content laid out we need to start creating goals for the content. What is the purpose what is it that you want to achieve with the content? These are all very important questions, here is my list of questions I ask myself when setting up goals:

Engagement KPIs to Track on Content

Shares, Likes, Comments: This composite metric encapsulates how users interact with your content on social platforms. High engagement rates typically indicate that the content is resonating well with the audience, prompting them to share, like, or comment.

Traffic Metrics (Page Views and Unique Visitors): These are crucial for understanding the reach of your content. Page views show the total number of times the content was viewed, while unique visitors count the distinct individuals who viewed the page, offering insight into the breadth of your content’s appeal.

Time on Page/Reading Duration: This metric provides insight into how engaging and relevant your content is to your audience. Longer time spent on a page often suggests that visitors find the content valuable and are taking the time to read it thoroughly.

Bounce Rate: A key indicator of content relevance and quality. A high bounce rate might suggest that visitors did not find what they were looking for or that the content wasn’t engaging enough to keep them on the page.

Conversion Rate (Multi-Channel Attribution Model): This KPI is essential for understanding how effectively your content drives visitors towards a desired action, like making a purchase, signing up for a newsletter, or downloading a resource. The multi-channel attribution aspect helps in understanding how different content contributes to conversions at various stages of the customer journey.

Backlinks and SEO Rankings: The number and quality of backlinks to your content are vital for SEO. They not only boost your search engine rankings but also indicate the authority and credibility of your content. SEO rankings themselves are crucial, as higher positions on search engine results pages lead to more visibility and traffic.

From here I always like to add tools on the website such as hotjar or unbounce to get an idea of the type of engagement. Here we can begin to start analzying content and doing A/B testing to improve the content. When I worked at Sports Action an online retailer I cannot stress enogugh how good it is to analyze your traffic behavior. I increased conversion rates by 44% by changing some of the content around. During the optimization process I changed the color of the buttons and added a few testimonials.

4 Reasons to Hire me for Content Creation

Comprehensive SEO and Content Strategy: Your expertise extends beyond basic SEO tactics, encompassing keyword research, local SEO, technical SEO, and content creation optimized for search. You understand the importance of creating content that aligns with brand guidelines, including tone, style, and narrative, ensuring a consistent and effective brand message. This comprehensive approach is crucial for improving search rankings and attracting the right audience.

Utilization of Advanced Tools and Techniques: You leverage modern tools like Clearscope or SurferSEO to enhance content quality and align it with what ranks well on search engines. Your approach of using AI and other digital tools as aides, rather than replacements, for human creativity and expertise ensures a balance between technological efficiency and the human touch in content creation.

Deep Understanding of Google’s Algorithms and Content Models: Your knowledge of Google’s ranking algorithms, including E-E-A-T (Expertise, Experience, Authority, and Trust), and the Helpful algorithm, positions you to create content that not only ranks well but also genuinely assists and engages users. Additionally, your ability to apply various content models (like AIDA, PAS, and others) tailors content effectively to different purposes and audiences, potentially increasing engagement and conversions.

Data-Driven Content Optimization and Conversion Enhancement: Your approach to content is not just creative but also analytical. You focus on measuring content performance using KPIs like engagement rates, traffic metrics, and conversion rates. Tools like Hotjar and Unbounce, along with A/B testing strategies, allow for continuous content refinement, leading to higher user engagement and conversion optimization. Your past success in increasing conversion rates and traffic behavior analysis highlights your capability in not just attracting visitors but also converting them into customers.