What is Online Adverising?
Well online advertising has multiple meanings which can be defined as
Pay Per Click Advertising
Pay per click (PPC) is the process by which you determine the keywords and content that will appeal to your target market. You create and ad and a landing page that relates to the content searched for. The ad will appear in the right hand margin of the requested search results. If a user clicks on your ad, they will be directed to a landing page (create link to landing page information) which gives you the opportunity to sell them on your brand. You are charged for that click and every subsequent click at the agreed to price determined when you set up that campaign. The search engines rate the keywords you selected based upon the demand for those words. The more in demand those words are, the more expensive they will be. Prices can range from 10 cents per click to $30-$40 or more per click depending on your industry.
You can create PPC campaigns for:
- Google Search & Display Network
Tis a Powerful Marketing Tool
Pay per click is a great channel, especially when you are new in the market waiting for the SEO to kick in. PPC is an advertising technology that enables you to send your message in the form of a text, video or image to your selected audience. You can segment your ads through various functions giving you optimal control over who receives your message. You can also segment your message geographically, demographically, and psychographically and you have total control over the budget. You can never exceed the budgeted amount you agreed to at the time you set up this part of your campaign. This gives you a very customizable, powerful and target oriented marketing tool.
How to use PPC effectively
The intricacies of PPC can be fairly complex; depends upon the goals and strategy of your business. Segmentation is a great way to efficiently use this marketing tool which enables you to deliver a clear and concise message. Bing, Google and Facebook are the major players in PPC and they have monopolized most of the market in digital advertising: they do a very very good job, however.
For example, you may be running a local shop and the best way to generate revenue is by bringing in new customers through the door. You can do this several ways: the most effective, is done through a mix of geographical and psychological segmentation. By targeting selected area codes and focusing on people who might be interested in your particular product or service is an excellent way to generate revenue to your business. One aspect we must take into account is the buyer’s intent through keyword search requests. Keyword research is a very important technique to acquire relevant and targeted visitors to your site as well as the marketing copy to attract new and returning visitors.
Selling online increases the chances of making money
Google merchant is an extremely effective marketing tool that allows you to integrate your online store through Google adwords. This tool helps you promote/advertise your products through product placement with images on the search engine results. It is one of the most tedious and complicated task in the Google Adwords platform and for good reason-it’s effective. We can automate this highly effective tool and thereby giving you the efficiency and control over the operation. We help you save time and money through automation, inventory management and promotion. Google PLA or Paid listing ads is similar to PPC and remarketing to give you the right combination of advertising technology for your business.