It’s not what you say that counts; it’s how you say it
Content is only as good as the creative energy and customer focus used in organizing your message. You image and expected brand perception determines your style, tone and technology, has to work in conjunction with the creative process.
So many tools, so little time…
Written content is part of a method of communication, which enables you to promote, advertise and brand your business. The search engines really really like fresh content attributed to your web site. Your search engine rankings will increase if your fresh content is useful, relevant and written correctly.
A couple of videos will open a lot of doors
What is content in the digital marketing world? Glad you asked. Examples of digital content includes video, infographics, webinars, podcast, blogs, text in the website, landing pages, etc. Google rates your content based on many factors, however, the most important factor, for this discussion, is your visitor engagement level. A low bounce rate, plenty of page views and potential virality all play a factor in obtaining higher rank for more business online visibility.