1. Execute Your Goals with Keyword Research
You need to understand how potential customers are searching for your business in the search engines. Google offers a free keyword research tool at google.com/adwords. Spyfu is a SEO tool which enables you to research your competitor’s keywords.
Make sure you use local keywords in your strategy! For example: a “Plumber”– If your main service area is in Miami. Use key phrases such as: “Plumber in Miami” as its more relevant to your business and less competitive than using broad terms: “Plumber”.
2. On-Page SEO for better ranking results
Create relevant, unique and compelling page titles, meta description, URLs and content. You should also create pages with targeted keywords from your research to increase your online visibility.
Example: If you serve Miami. Use keywords such as “Miami SEO” on your home page.
3. Local SEO with Google +
Google offers a free listing for local queries – You can create a business profile here: google.com/+/business and complete all the information. Hint: add an image with your main keyword and sprinkle your keywords inside your profile.
SEO Benefit: Your Company will begin to appear in the local search results.
Create a schedule and plan your blog. Write content that your potential audience will find interesting – diversify your blog with images, video, tips, hacks, tricks or anything that results in promoting your brand. Hint: Use non-competitive “longtail” keywords to enhance your content’s visibility.
Example: A Blog post title: “Miami Plumber Service Review” you could add a testimonial and implement some collateral describing your business sand the benefit of your services. Showing your customer reviews is a great way to build trust.
Post ideas: Tell your company story, add information and background of your employees, provide information about your knowledge in your industry.
5. Diversify Your Marketing
Implement strategic marketing channels such as RLSA, display Ads, social media, paid advertising, forums, and reviews. This will help you obtain more visitors and ultimately more leads and conversions. Always test the different channels to see what works and doesn’t.
SEO Benefit: having an effective and diverse marketing plan will compliment your SEO efforts by increasing the traffic, links and brand awareness.
6. Encourage Action!
Make sure you use call to actions on to inform your visitors to take action on the things you want them to. Need a phone call? Tell them! Also include a “why they should”.
Example: With over 20 years in the (industry) we have helped countless clients reestablish themselves. Don’t take our word for it, see what our customers say (Link to reviews). Call (Phone number) to book an appointment today.
7. Content Management System for better SEO Results
A CMS – Content management system is an efficient and effective way to publish and manage all of your SEO efforts. It’s easy to set up a website such as WordPress.
SEO Benefit: WordPress is packed with plugins which are beneficial additions such as: Yoast Plugin which enable you to control your SEO easily and effectively. Super cache is another wonderful plugin which improves your page load speed (it influences your rankings).